Implemented omnichannel marketing strategies for Mexico and Latin America and spearheaded strategic business initiatives in the USA to drive sales. Developed and executed comprehensive marketing plans to position a diverse portfolio of categories and products, effectively managing a $5.5 million USD budget. • Implemented an omnichannel marketing strategy that reinforced brand storytelling across paid, owned, and earned media, resulting in a 10% annual growth with our most important partner.• Increased online sales share from 8% to 15% with our main partner by implementing a robust digital business plan, which included strategies in SEO, search, display, paid social, email marketing, and influencer marketing.• Achieved a 40% increase in traffic and sales with Mercado Libre by implementing an Always-On (AON) strategy focused on product ads and awareness campaigns.• Developed full-funnel digital campaigns for product launches, achieving a ROAS of $14 USD in partnership with Walmart Connect and Flywheel in the US market, resulting in a revenue generation of $2 million USD.• Ensured quality content scores of 90% on major pure players such as Amazon and Mercado Libre, as well as other prominent e-retailers like Liverpool, Walmart, and SAMS. This achievement allowed us to dominate the digital shelf and significantly enhance the visibility of our products. This success was driven by the implementation of content optimization strategies on PDPs, syndicated content, and managing ratings & reviews effectively.• Developed and executed a comprehensive 360 marketing plan for the aviation category in the USA, contributing to a remarkable 10% growth and solid positioning within the division. Responsibilities included crafting media plans, overseeing social media engagement, orchestrating influencer marketing initiatives, managing public relations efforts, and coordinating participation in key industry events such as Sun n Fun, EAA Air Venture Oshkosh, NBAA, and Heli Air Show.

I led the development and implementation of thorough 360 marketing strategies for a diverse portfolio exceeding 5,000 SKUs, strengthening the brand equity of significant labels such as Ekco, Vasconia, Presto, and Kitchen Aid. With a budget of $900K USD, I orchestrated dynamic marketing plans, public relations campaigns, and brand communications initiatives across various online and offline platforms. Reporting directly to the Marketing Director, I effectively managed a team comprising 4 graphic designers, 1 junior brand manager, and 1 content manager, driving impactful outcomes.• Defined the repositioning strategy for the two flagship brands, Ekco and Vasconia, aimed at fortifying their positioning and enhancing brand equity, resulting in a remarkable 12% increase in sales.• Optimized the product portfolio by aligning it with the brand strategy and target contribution margins, leading to a streamlined reduction of 100 SKUs.• Developed a comprehensive 360° campaign for the company's pivotal category, "pressure cookers," under the Ekco brand, successfully reclaiming 15 percentage points of market share within a span of two months.• Managed the company's inaugural branding art campaign to fortify the positioning of the Vasconia brand, effectively setting it apart from competitors. Collaborating with an artist, we launched a special edition line of frying pans, resulting in the sale of an additional 12,000 units beyond the initial sales projections• Formulated the Digital Marketing strategy and executed the relaunch of Ekco® and Vasconia® social media channels, resulting in a remarkable 300% increase in community engagement.• Orchestrated a strategic partnership with Nestlé, fostering co-branding initiatives that bolstered our market positioning. This collaboration included the creation of a recipe book distributed widely (40K copies) and engaging social media activities, resulting in an expanded reach to 5 million users.

Deliver pertinent, actionable insights for decision-making by leveraging a profound understanding of SAMS members' behavior and perception. Direct a team comprising 1 junior manager, 2 coordinators, and 2 executives. Report findings to the Subdirector of Member Insights for strategic alignment.

Strategically oversee the information flow to enhance the decision-making process, leveraging a comprehensive understanding of the market, consumers, shoppers, products, and competitors. Direct a team of 2 junior managers and 1 analyst, reporting directly to the Marketing Director for seamless alignment with organizational objectives.• Directed the company's most extensive shopper study across self-service, club, department store, and furniture store channels, resulting in a 20% increase in the group's brand presence.• Evaluated brand penetration viability in a new company category via quantitative studies and product testing, initiating a joint investment with a Spanish firm. Coordinated the venture, overseeing activities for a new plant in Mexico, generating 50 jobs. Achieved 20% market share within 4 years.

Develop category plans to drive growth in retailers, through a deep analysis and development of assortment and display strategies, advising clients, and overseeing 3 Junior Managers. Reported to the Marketing Director.• Collaborated with the Department Director to pioneer the Category Management department, laying the foundation for the company's largest repository of strategic market information.• Managed key accounts including Walmart Mexico y Centroamérica, Soriana, Chedraui, Comercial Mexicana, Sears, and Home Store. Leveraging strategic advisory services, I increased our category leadership by 40%.

Develop category plans to drive its growth with our clients through a deep analysis and development of exhibition strategies and ideal assortment by assessing our clients