Laura Gisela López Hernández Email & Phone Number

Mexico

San Diego, CA, US

Framingham, Massachusetts, US

• Implemented omnichannel marketing strategies for Mexico and Latin America and spearheaded strategic business initiatives in the USA to drive sales. Developed and executed comprehensive marketing plans to position a.
• Implemented an omnichannel marketing strategy that reinforced brand storytelling across paid, owned, and earned media, resulting in a 10% annual growth with our most important partner.
• Increased online sales share from 8% to 15% with our main partner by implementing a robust digital business plan, which included strategies in SEO, search, display, paid social, email marketing, and influencer marketing.
• Achieved a 40% increase in traffic and sales with Mercado Libre by implementing an Always-On (AON) strategy focused on product ads and awareness campaigns.
• Developed full-funnel digital campaigns for product launches, achieving a ROAS of $14 USD in partnership with Walmart Connect and Flywheel in the US market, resulting in a revenue generation of $2 million USD.
• Ensured quality content scores of 90% on major pure players such as Amazon and Mercado Libre, as well as other prominent e-retailers like Liverpool, Walmart, and SAMS. This achievement allowed us to dominate the.

Ciudad De Mexico, MX

• I led the development and implementation of thorough 360 marketing strategies for a diverse portfolio exceeding 5,000 SKUs, strengthening the brand equity of significant labels such as Ekco, Vasconia, Presto, and.
• Defined the repositioning strategy for the two flagship brands, Ekco and Vasconia, aimed at fortifying their positioning and enhancing brand equity, resulting in a remarkable 12% increase in sales.
• Optimized the product portfolio by aligning it with the brand strategy and target contribution margins, leading to a streamlined reduction of 100 SKUs.
• Developed a comprehensive 360° campaign for the company's pivotal category, "pressure cookers," under the Ekco brand, successfully reclaiming 15 percentage points of market share within a span of two months.
• Managed the company's inaugural branding art campaign to fortify the positioning of the Vasconia brand, effectively setting it apart from competitors. Collaborating with an artist, we launched a special edition line of.
• Formulated the Digital Marketing strategy and executed the relaunch of Ekco® and Vasconia® social media channels, resulting in a remarkable 300% increase in community engagement.

Bentonville, Arkansas, US

Deliver pertinent, actionable insights for decision-making by leveraging a profound understanding of SAMS members' behavior and perception. Direct a team comprising 1 junior manager, 2 coordinators, and 2 executives. Report findings to the Subdirector of Member Insights for strategic alignment.

Ciudad De Mexico, MX

• Strategically oversee the information flow to enhance the decision-making process, leveraging a comprehensive understanding of the market, consumers, shoppers, products, and competitors. Direct a team of 2 junior.
• Directed the company's most extensive shopper study across self-service, club, department store, and furniture store channels, resulting in a 20% increase in the group's brand presence.
• Evaluated brand penetration viability in a new company category via quantitative studies and product testing, initiating a joint investment with a Spanish firm. Coordinated the venture, overseeing activities for a new.

Ciudad De Mexico, MX

• Develop category plans to drive growth in retailers, through a deep analysis and development of assortment and display strategies, advising clients, and overseeing 3 Junior Managers. Reported to the Marketing Director.
• Collaborated with the Department Director to pioneer the Category Management department, laying the foundation for the company's largest repository of strategic market information.
• Managed key accounts including Walmart Mexico y Centroamérica, Soriana, Chedraui, Comercial Mexicana, Sears, and Home Store. Leveraging strategic advisory services, I increased our category leadership by 40%.

Düsseldorf, North Rhine-Westphalia, DE

Develop category plans to drive its growth with our clients through a deep analysis and development of exhibition strategies and ideal assortment by assessing our clients

Amsterdam, Noord-Holland, NL

Mba, Global Mba For Latin American Managers

Growth Marketing

Digital Marketing: Customer Engagement, Social Media, Planning And Analytics, Comunicación Digital Y Contenidos Multimedia

Diplomado Comunicación Y Redes Sociales, Comunicación Digital Y Contenidos Multimedia

Licenciatura En Mercadotecnia, Mercadotecnia

Diplomado En Investigación De Mercados, Investigación De Mercados

Marketing Analytics, Marketing Analytics