Laura Gutiérrez Martínez Email & Phone Number

Madrid, Es

Madrid, Community Of Madrid, Spain

• Developed and led customer app migration (~1,5M users), creating a migration plan, defining and monitoring key success metrics and KPIs and coordinating all teams involved in the execution (marketing & comms, technology, customer care, third parties, etc) • Conducted several portfolio analyses to identify opportunities for commercial proposition and business operations improvements acting as internal consultant• Coordinated multiple stakeholders (legal, business, technology) and… Show more • Developed and led customer app migration (~1,5M users), creating a migration plan, defining and monitoring key success metrics and KPIs and coordinating all teams involved in the execution (marketing & comms, technology, customer care, third parties, etc) • Conducted several portfolio analyses to identify opportunities for commercial proposition and business operations improvements acting as internal consultant• Coordinated multiple stakeholders (legal, business, technology) and created go to market strategies for the introduction of new technology solutions to the European market• Created and delivered presentations to C-level management on a regular basis Show less

Madrid, Community Of Madrid, Spain

• Developed a core and legacy systems modernization strategy for a leading european bankassurance player | Spain (Hybrid)• Continued to develop a digital twin strategy at the crude oil and natural gas exploration for a middle eastern player | Qatar (On-site)• Conducted vendor due diligence analysis in the CRM sector and developed a negotiation strategy with vendors and system integrators | Andorra (On-site) • Supported the continuation of the digital transformation strategy of a… Show more • Developed a core and legacy systems modernization strategy for a leading european bankassurance player | Spain (Hybrid)• Continued to develop a digital twin strategy at the crude oil and natural gas exploration for a middle eastern player | Qatar (On-site)• Conducted vendor due diligence analysis in the CRM sector and developed a negotiation strategy with vendors and system integrators | Andorra (On-site) • Supported the continuation of the digital transformation strategy of a leading oil and gas company | Spain (Hybrid)• Supported the CxO and middle management team of a leading financial institution to define and execute their digital transformation strategy | UK (Hybrid) Show less

Madrid, Community Of Madrid, Spain

• Explored the use of technology and design thinking methodologies, to build, test, prototype and validate products• Analyzed and identified business opportunities and customer prospecting in LATAM market, increasing lead generation by 10%

Madrid Area, Spain

• Evaluated and redesigned Daimler Group's european companies's month-end financial reporting process, briefed teams on improvements incorporated and coordinated the implementation of its cross-functional standadization• Verified and implemented monthly process changes and enhancements requests• Received full-time offer

Master In Management, Digital Business, Gpa 3.87/4

Activities and Societies: IE Technology and innovation club board member and event director • Beta Gamma Sigma Honor Society Award. •.

Business Management Bachelor, Gpa: 8.01/10

• Graduated within top 20% • Thesis: Boeing 737 MAX 8 crisis management and its impact on the market and the company's stakeholders

Incoming Exchange Student.

• Achieved a 3.8/4 GPA