Laura Gois Email & Phone Number

England, United Kingdom

- Developing flydocs content strategy- Leading the creation of high quality, customer-centric, multi-channel content, including marketing campaign activity and sales collateral

Leading the Travel Innovation Group & Calrom Marketing team, a wide-ranging role with ownership of:- Calrom's travel technology/SaaS product marketing.- Marketing of the Travel Innovation Group brand and multi-brand campaigns.- Global employer brand and internal comms activity.- Creating and implementing marketing strategies, content plans and budgets for all managed brands.- Creating, and directing the creation of, exceptional, audience-focused content across a multitude of digital and print channels, including digital, print and video.- Overseeing the Travel Innovation Group and Calrom rebrands.- Line management of a Graphic Design Lead and Marketing Executive.

Handling marketing for Lime, Calrom, the Travel Innovation Group, Crew and A-ROSA Packages, ensuring each individual brand is represented with appropriate tone, styling and messaging:- Creating marketing proposals for partner activity- Full campaign execution including concept and key messaging creation, briefing, copywriting, Umbraco/Wordpress webpage creation, video & graphic design, content sign off, reporting and analysis- Managing third party relationships with agencies- Event coordination- Training team members

Fulfilling the overall Marketing function across Lime's key audiences (Flights, Groups, North America Groups) and the wider Travel Innovation Group, including internal and external communications.- Campaign management including content planning, design, liaising key stakeholders internally and externally (airline and tourist board representatives), fulfillment and analysis- Email marketing to specific audience segments and analysis- Social media management - from post creation to analysis- Content writing for both online and offline mediums- Creation of design resources for eshots, brochures, social media and video tutorials- Event coordination- Monitoring and ordering merchandise when required

Award-winning writer with a penchant for adventure and great food along the way.- Crafting engaging, SEO optimised articles and photography- Using social media to engage with brands, bloggers and key industry figures- Collaborating with brands to create hotel and restaurant reviews, destination guides, sponsored posts and social media content including Dorsett Hotels, Visit Berlin, Philippines Department of Tourism, Musement, New Look, Clickstay, Hotels.com InnTravel, and more.- Ad hoc writing for other travel websites

Chester, United Kingdom

- Creating and implementing a full social media strategy for HolidayGems and Destination2, two award winning travel brands with different markets and target audiences.- Posting and monitoring Facebook, Twitter, Instagram and Pinterest activity daily- Implementation of paid Facebook advertising strategy- Creating blog posts for both brands including sourcing photography- Putting together analytics reports to review activity and improve on the current strategy

I returned to Carden Park Hotel on a temporary contract as Marketing Executive covering the remaining maternity leave of the Marketing Manager. The role involves overseeing all aspects of the Marketing department including:- Supervising the Digital Marketing Assistant- Creating monthly marketing plans- Liasing with Heads of Department to ensure that key target markets are being reached- Email marketing and analysis- Briefing and proofing printed collateral- Arranging advertising opportunities including research, design and proofing- Organising exhibition attendance- Ensuring that the digital strategy is delivered on schedule

Working in a team of two under the Marketing Manager to create and implement a comprehensive digital marketing strategy.Key Responsibilities:- Creating engaging content for the company website including blogs, informative articles, descriptions and offer pages.- Optimising online content for search.- Creating marketing emails to segmented customer groups using CreatSend and setting up weekly analytics reporting.- Creating photo and video content to increase customer engagement on website and social media.- Maintaining an active social media presence on Facebook, Twitter, Instagram and LinkedIn and Facebook and setting up weekly reporting/competitor analysis.- Using iMovie and iPhoto for video and photo editing

Wirral

Supporting the Marketing Manager in the implementation of the full marketing mix, including all digital and traditional marketing activity.Key Responsibilities:- Creating content for the company website, sales materials and all online and offline outlets.- Optimising online content for search.- Using Wordpress to update the company website on a regular basis, including new information and SEO pages, testimonial banners, photography and news stories.- Maintaining an active social media presence on Twitter, LinkedIn and Facebook. In my year of service, the number of Twitter followers on the company account more than doubled while LinkedIn saw a 50% increase. I also introduced Hootsuite to the business, enabling us to schedule posts and thus become more efficient.- Full responsibility for all in-house design work, primarily using Adobe InDesign and Photoshop and monitoring the use of brand guidelines on all materials. From scratch, I designed and wrote sales packs, promotional leaflets and a corporate brochure for high level clients. This allowed the business to stop outsourcing to an external design agency.- Creating marketing emails to customers and prospects using Dotmailer.- Writing press releases and liaising with PR individuals to secure coverage.- Assisting in the coordination of corporate events.- Supporting the sales team by creating PowerPoint presentations.- Using Google Analytics to track website performance.- Using Adobe Premiere Pro for basic video editing.

I had film and beauty pieces published for both the print and online versions of the magazine whilst at university.

Marketing Software Certification

Content Marketing Certification

Inbound Marketing Certification, Marketing

Digital Marketing

3 Day Digital Marketing course focusing on all aspects of social, mobile and web strategy

Bachelor Of Arts (B.A.), Combined Honours (Psychology And English), 2.1

A-Levels, English Literature, History, English Literature, Aab

Activities and Societies: Charities Week, Ran a lunchtime Creative Writing Club