Laura Gómez Email & Phone Number

• Typographical reviewing (spelling, punctuation, consistency) and stylistic proofreading in Neutral Spanish.
• Ensuring there aren’t any dialectal or country-specific Spanish words to make sure that the book has a good response among readers in all Spanish-speaking countries.
• Stylistic proofreading to fine-tune the flow and style of the ES sentences (without altering the EN original personality of the text) where small-yet-critical details are checked and edited.

Medellín, Antioquia, Colombia

Greater Seattle Area

• Manage the overall messaging for the MicaSense suite of hardware, data processing solutions, and related services to support our channel partners and service provider network.
• Work with business development team to create and produce product materials ranging from informational videos, web copy, presentations, white papers (supported by outside research, and applications engineering), and.
• Build and maintain central repository of marketing documentation and info, promotional material, and training videos used by Business Development and MicaSense partners and service providers.
• Work with MicaSense partners to facilitate channel marketing through reseller network.
• Develop and nurture relationships with industry media outlets and influencers.
• Develop and manage overall Marketing budget.

Greater Seattle Area

• Oversee the whole content cycle, from planning to creation, edition, localization, and publication across different marketing platforms.
• Manage external localization vendors to produce translations for web content and other marketing materials.
• Coordinate the development of a global brand voice guide as well as terminology glossary to ensure precise content translations.
• Manage advertising and email marketing campaigns to increase traffic to website and conversions.
• Developed MicaSense global presence through targeted marketing strategies resulting in a 536% traffic increase from China, 1,1994% from Mexico, 587% from Colombia, and 733% from Brazil from 2017 to 2019.

Seattle, Washington

• Created and implemented all content marketing initiatives to support company's strategy.
• Developed content in both Spanish and English for the company's diverse communication channels including blog, website, social media, and emails.
• Performed A/B tests to evaluate and optimize content and ensure success of marketing campaigns.
• Supported field events, trade shows, and workshop logistics in collaboration with the Marketing and Sales Team.

Seattle Y Alrededores, Estados Unidos

Assisting faculty in research studies focused on evaluating the impact of the use of technology in underserved communities.

Bellevue, Washington

• Develop strategic sales content in both Spanish and English, applying strong written, communication and collaboration skills to develop persuasive sales materials.
• Engage with Microsoft account teams in North America and Latin America to ensure that sales documents and content (in both English and Spanish) support and enable the T-36 Microsoft sales cycle.

Seattle Y Alrededores, Estados Unidos

Wrote pieces covering a variety of technology and cultural events, including Tableau Conference 2015.

Seattle

• Developed custom quantitative and qualitative market research studies to broaden WordRake's online outreach.
• Proposed alternative customer segmentation and pricing policy to expand the company’s target market.
• Created social media content strategy to grow community size, increase engagement and brand awareness.

Seattle Y Alrededores, Estados Unidos

• Assisted Company’s Head of communications creating visual materials to promote scientific publications.
• Created and updated content for company’s website and tracked its performance with Google analytics.
• Managed social media content and monitored the success of campaigns through Facebook Insights, Twitter analytics and Simply Measured. Presented conclusions and recommendations to senior executives.

Medellín, Colombia

• Worked with CEO and VPs in the development and execution of the marketing and communications plan that supported the corporate strategy for the next 5 years. Coordinated work across 3 different media agencies (PR.
• Coordinated the development of an internal website to improve communications among employees. Played a key role in the successful adoption of Sharepoint and Yammer company-wide.
• Created content and social media strategy for the AIA Foundation (charitable arm of the company.)

Medellín, Colombia

• Designed and executed digital strategies for major brands in South America and the Caribbean (CPG, Energy, Education and Apparel industries) -- Including stakeholder interviews, development of content strategy and site.
• Partnered with designers, product managers and engineers to develop projects in a timely manner. Used “Arkix Tracker” as a ticketing system to ensure the execution of tasks throughout the development process.
• Created user handbooks and performed client training on the administration of sites, blogs, portals and other digital products.
• Managed clients’ websites (content creation and marketing campaigns,) tracked performance using Google Analytics and generated monthly reports for clients.

Medellín, Colombia

• Designed and Created promotional materials using Illustrator and distributed them across multiple internal communication channels (Digital and Printed.)
• Managed the company’s intranet (Sharepoint) keeping it up-to-date with new content for employees.
• Coordinated the logistics of corporate events (Annual plant family day, Company Keynotes and others.)

Master Of Communication In Digital Media

Certificate Of Advanced Study In Digital Marketing

Bachelor'S Degree In Social Communication And Journalism