Laura Catalina Gomez Email and Phone Number
Laura Catalina Gomez work email
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Laura Catalina Gomez personal email
I'm a consumer and shopper behavior expert with 12+ years of experience in market research. My vast knowledge of qualitative and quantitative methodologies allows me to find the perfect insights to create, enhance, and fine-tune marketing consumer-centric strategies with precision, creativity, and passion. As a result, I've been able to manage a wide portfolio of clients, strengthening the pipeline and hitting sales goals, leading high-performance and diverse teams. I have a Bachelor's in International Business Administration, and a Master's in Marketing. I am fluent in Spanish, English, and Portuguese, and have a proven track record working across market research agencies and client-side research teams. I am adept at analyzing and interpreting data from industry-leading sources such as Kantar, Nielsen, Euromonitor, and EMIS.
Marduk Diseño Estratégico
View- Website:
- marduk-design.com
- Employees:
- 10
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Strategy ManagerMarduk Diseño EstratégicoMiami, Fl, Us -
Account ManagerWorldpanel By Kantar Aug 2021 - Jul 2024Bogota,D.C., Capital District, ColombiaAdvised CPG companies and senior executives on marketing and sales strategies using Kantar's consumer panel data, identifying critical opportunities to drive both short- and long-term growth decisions. * Served as a trusted partner in their negotiations with retailers and key stakeholders, driving stronger outcomes and strategic alignment * Managed a US$1.2 million portfolio of international and local clients such as Unilever, Kimberly Clark, and L'Oreal achieving up to 18% year-over-year sales growth.* Improved client satisfaction by 2 points YoY * Retained 100% of the team, reducing staff turnover and talent drain. * Used storytelling tactics to increase the client's engagement with insightful proposals and deliverables -
Senior ResearcherProcolombia Jan 2017 - Aug 2021Bogota, ColombiaLed the new market research unit, conducting different online and offline quantitative and qualitative projects, that guided the strategy to export to international markets, invest in Colombia or attract international tourists of ProColombia's clients.* Conducted more than 50 online and offline quantitative and qualitative projects * Created a new online community with over 2.400 active members worldwide and gathered information about trends, consumption habits, and opportunities for Colombian companies abroad, at no cost. * Developed a trustworthy network of market research providers to find the best solution for the business needs and budget. -
Research AnalystProcolombia Apr 2014 - Dec 2016Bogota, ColombiaConducted desk research studies to advise international companies on their pathway to invest in Colombia * Found more than 850 potential leads with high potential to invest in Colombia using segmentation methodologies. * Delivered more than 120 business cases in 3 years to potential investors * Used secondary-data from major international databases such as Euromonitor, EMIS, Gartner, etc. -
Part-Time TeacherUniversidad Piloto De Colombia Feb 2020 - May 2020Bogota, ColombiaPart-time teacher for market research and marketing strategy -
Research ExecutiveInsights By Kantar May 2013 - Apr 2014Bogota, ColombiaLed and managed brand health tracking across LATAM for Pepsi and Kimberly-Clark, providing strategic insights to guide their marketing and communication strategies in the region.Conducted communication testing for Abbott Laboratories in Colombia during the launch of their new Ready-to-Drink product portfolio, ensuring effective market entry strategies. -
Research AssistantMillward Brown Jan 2012 - May 2013Bogota, ColombiaGained expertise in brand health tracking and ad evaluation methodologies.Supervised data collection processes, including questionnaire design, fieldwork, and data processing ensuring adherence to quality standards.Developed monthly brand performance tracking reports for key clients, including Kimberly-Clark and Alquería -
TraineeProcolombia Jun 2011 - Dec 2011Nueva Delhi, India -
Career AdvisorUniversidad Del Rosario 2009 - 2011
Laura Catalina Gomez Skills
Laura Catalina Gomez Education Details
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Marketing -
Administración De Negocios Internacionales
Frequently Asked Questions about Laura Catalina Gomez
What company does Laura Catalina Gomez work for?
Laura Catalina Gomez works for Marduk Diseño Estratégico
What is Laura Catalina Gomez's role at the current company?
Laura Catalina Gomez's current role is Strategy Manager.
What is Laura Catalina Gomez's email address?
Laura Catalina Gomez's email address is lg****@****mbia.co
What schools did Laura Catalina Gomez attend?
Laura Catalina Gomez attended Universidad De Los Andes, Universidad Del Rosario.
What are some of Laura Catalina Gomez's interests?
Laura Catalina Gomez has interest in Mercadeo, Comercio Internacional, Aprender Idiomas, Investigación De Mercados, Viajar.
What skills is Laura Catalina Gomez known for?
Laura Catalina Gomez has skills like Marketing Research, Marketing Strategy, Foreign Languages, Market Research, Spanish, Customer Insight, Segmentation, Research, Quantitative Research, English, Analytics, International Business.
Not the Laura Catalina Gomez you were looking for?
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Laura Catalina Ramirez Gómez
Magister En Gerencia Organizacional De Proyectos / Scrum Master / Product Owner / Transformación Digital / Innovación / Agente De CambioColombia -
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Laura Catalina Gómez
Bogota, D.c.
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