Laura Catalina Gomez

Laura Catalina Gomez Email and Phone Number

Strategy Manager @ Marduk Diseño Estratégico
Miami, FL, US
Laura Catalina Gomez's Location
Bogotá D.C. Metropolitan Area, Colombia
Laura Catalina Gomez's Contact Details

Laura Catalina Gomez work email

Laura Catalina Gomez personal email

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About Laura Catalina Gomez

I'm a consumer and shopper behavior expert with 12+ years of experience in market research. My vast knowledge of qualitative and quantitative methodologies allows me to find the perfect insights to create, enhance, and fine-tune marketing consumer-centric strategies with precision, creativity, and passion. As a result, I've been able to manage a wide portfolio of clients, strengthening the pipeline and hitting sales goals, leading high-performance and diverse teams. I have a Bachelor's in International Business Administration, and a Master's in Marketing.  I am fluent in Spanish, English, and Portuguese, and have a proven track record working across market research agencies and client-side research teams. I am adept at analyzing and interpreting data from industry-leading sources such as Kantar, Nielsen, Euromonitor, and EMIS.

Laura Catalina Gomez's Current Company Details
Marduk Diseño Estratégico

Marduk Diseño Estratégico

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Strategy Manager
Miami, FL, US
Employees:
10
Laura Catalina Gomez Work Experience Details
  • Marduk Diseño Estratégico
    Strategy Manager
    Marduk Diseño Estratégico
    Miami, Fl, Us
  • Worldpanel By Kantar
    Account Manager
    Worldpanel By Kantar Aug 2021 - Jul 2024
    Bogota,D.C., Capital District, Colombia
    Advised CPG companies and senior executives on marketing and sales strategies using Kantar's consumer panel data, identifying critical opportunities to drive both short- and long-term growth decisions. * Served as a trusted partner in their negotiations with retailers and key stakeholders, driving stronger outcomes and strategic alignment * Managed a US$1.2 million portfolio of international and local clients such as Unilever, Kimberly Clark, and L'Oreal achieving up to 18% year-over-year sales growth.* Improved client satisfaction by 2 points YoY * Retained 100% of the team, reducing staff turnover and talent drain. * Used storytelling tactics to increase the client's engagement with insightful proposals and deliverables
  • Procolombia
    Senior Researcher
    Procolombia Jan 2017 - Aug 2021
    Bogota, Colombia
    Led the new market research unit, conducting different online and offline quantitative and qualitative projects, that guided the strategy to export to international markets, invest in Colombia or attract international tourists of ProColombia's clients.* Conducted more than 50 online and offline quantitative and qualitative projects * Created a new online community with over 2.400 active members worldwide and gathered information about trends, consumption habits, and opportunities for Colombian companies abroad, at no cost. * Developed a trustworthy network of market research providers to find the best solution for the business needs and budget.
  • Procolombia
    Research Analyst
    Procolombia Apr 2014 - Dec 2016
    Bogota, Colombia
    Conducted desk research studies to advise international companies on their pathway to invest in Colombia * Found more than 850 potential leads with high potential to invest in Colombia using segmentation methodologies. * Delivered more than 120 business cases in 3 years to potential investors * Used secondary-data from major international databases such as Euromonitor, EMIS, Gartner, etc.
  • Universidad Piloto De Colombia
    Part-Time Teacher
    Universidad Piloto De Colombia Feb 2020 - May 2020
    Bogota, Colombia
    Part-time teacher for market research and marketing strategy
  • Insights By Kantar
    Research Executive
    Insights By Kantar May 2013 - Apr 2014
    Bogota, Colombia
    Led and managed brand health tracking across LATAM for Pepsi and Kimberly-Clark, providing strategic insights to guide their marketing and communication strategies in the region.Conducted communication testing for Abbott Laboratories in Colombia during the launch of their new Ready-to-Drink product portfolio, ensuring effective market entry strategies.
  • Millward Brown
    Research Assistant
    Millward Brown Jan 2012 - May 2013
    Bogota, Colombia
    Gained expertise in brand health tracking and ad evaluation methodologies.Supervised data collection processes, including questionnaire design, fieldwork, and data processing ensuring adherence to quality standards.Developed monthly brand performance tracking reports for key clients, including Kimberly-Clark and Alquería
  • Procolombia
    Trainee
    Procolombia Jun 2011 - Dec 2011
    Nueva Delhi, India
  • Universidad Del Rosario
    Career Advisor
    Universidad Del Rosario 2009 - 2011

Laura Catalina Gomez Skills

Marketing Research Marketing Strategy Foreign Languages Market Research Spanish Customer Insight Segmentation Research Quantitative Research English Analytics International Business Data Analysis Project Management Economics Estrategia De Mercadotecnia Strategic Planning

Laura Catalina Gomez Education Details

Frequently Asked Questions about Laura Catalina Gomez

What company does Laura Catalina Gomez work for?

Laura Catalina Gomez works for Marduk Diseño Estratégico

What is Laura Catalina Gomez's role at the current company?

Laura Catalina Gomez's current role is Strategy Manager.

What is Laura Catalina Gomez's email address?

Laura Catalina Gomez's email address is lg****@****mbia.co

What schools did Laura Catalina Gomez attend?

Laura Catalina Gomez attended Universidad De Los Andes, Universidad Del Rosario.

What are some of Laura Catalina Gomez's interests?

Laura Catalina Gomez has interest in Mercadeo, Comercio Internacional, Aprender Idiomas, Investigación De Mercados, Viajar.

What skills is Laura Catalina Gomez known for?

Laura Catalina Gomez has skills like Marketing Research, Marketing Strategy, Foreign Languages, Market Research, Spanish, Customer Insight, Segmentation, Research, Quantitative Research, English, Analytics, International Business.

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