Laura Gonzalez Email & Phone Number

Colombia

Antioquia, Colombia

Medellín, Antioquia Department, Colombia

Responsibilities:● Build partnerships and collaborations with strategic partners from the private, public, financial, and academic sectors, with the aim of promoting mutual growth and the dissemination of communication and marketing campaigns. ● Conduct market research and benchmarking to understand purchasing behaviors and industry trends, serving as a starting point for the design and execution of projects, programs and partnerships. ● Design and implement strategies to integrate… Show more Responsibilities:● Build partnerships and collaborations with strategic partners from the private, public, financial, and academic sectors, with the aim of promoting mutual growth and the dissemination of communication and marketing campaigns. ● Conduct market research and benchmarking to understand purchasing behaviors and industry trends, serving as a starting point for the design and execution of projects, programs and partnerships. ● Design and implement strategies to integrate emerging technologies and circular business models into SMEs. ● Adopt agile project management methodologies to optimize processes and ensure the delivery of projects according to established deadlines and budgets. ● Create technical assistance programs, knowledge transfer, adoption of best practices, and business relationship development for startups and companies in the following sectors: real estate, architecture, engineering, design, and the construction supply industry. ● Coordinate and lead business networks to build joint work agendas for the recognition of the sector and industry.Achievements:• Coordinated with industry experts to design and launch innovation, sustainability, and technology programs, impacting over 5,000 in-person participants and more than 40,000 online participants.• Designed and led projects that facilitated the transition of over 110 companies to a circular economy, creating innovative business models that addressed prioritized challenges in the construction, gastronomy, textile, and agro-industrial sectors. Show less

Miami, Florida, United States

Marketing strategies to support the conceptualization, design and financial structuring of real estate projects. Sunexus Group specializes in making the vision of landowners, builders or developers and real estate companies a reality. we achieved this goal by creating highly profitable projects within the expectations of quality and aesthetics.Responsibilities:• Ensure the fulfillment of marketing projects by monitoring work plans, tasks, and teams to achieve proposed objectives in… Show more Marketing strategies to support the conceptualization, design and financial structuring of real estate projects. Sunexus Group specializes in making the vision of landowners, builders or developers and real estate companies a reality. we achieved this goal by creating highly profitable projects within the expectations of quality and aesthetics.Responsibilities:• Ensure the fulfillment of marketing projects by monitoring work plans, tasks, and teams to achieve proposed objectives in a timely manner.• Develop strategic alliances with stakeholders in Latin America to identify new expansion and business growth opportunities.• Conduct market research to create real estate business models that respond to the new demands of users and clients.• Manage the development, planning, measurement, and evaluation of content marketing, email marketing, and social media marketing strategies.Achievements:- Supported the creation of two new Multifamily real estate products.- Participated in the expansion process to 3 new markets through commercial partnerships in the cities of Medellín, Bogotá, and Buenos Aires.- Increased email engagement by 60% and conversion rates by 25% through content and email marketing strategies.- Achieved a 120% increase in the conversion rate during a campaign for recruiting new real estate agents in the city of Miami, FL. Show less

Miami/Fort Lauderdale Y Alrededores, Estados Unidos

Responsibilities:• Coordinate and oversee the implementation of new software developments.• Manage the CRM for realtors and provide guidance and training to clients for its proper use.• Handle relationships with suppliers and clients.• Work closely with the CEO to ensure the achievement of objectives.• Maintain accurate records of financial statuses and transactions across the three main businesses (property management, real estate agency, and real estate development… Show more Responsibilities:• Coordinate and oversee the implementation of new software developments.• Manage the CRM for realtors and provide guidance and training to clients for its proper use.• Handle relationships with suppliers and clients.• Work closely with the CEO to ensure the achievement of objectives.• Maintain accurate records of financial statuses and transactions across the three main businesses (property management, real estate agency, and real estate development company). Conduct data analysis to provide strategic recommendations that optimize operational efficiency and expenses.Achievements:- Coordinated the development of a CRM software for realtors.- Streamlined accounting processes by implementing new digital accounting software, resulting in a 30% reduction in time spent on accounting tasks. Show less

Medellín, Antioquia, Colombia

This project was created to stand out artistic and cultural initiatives in violence vulnerable neighborhoods of Medellín. The objective was to prove how culture and art could facilitate social transformations. Responsibilities:- Coordinate promotional activities to give visibility to artistic and cultural initiatives in the districts of Medellín as a response to reframe the armed conflict.- Coordinate work teams and engage with community leaders to successfully deploy… Show more This project was created to stand out artistic and cultural initiatives in violence vulnerable neighborhoods of Medellín. The objective was to prove how culture and art could facilitate social transformations. Responsibilities:- Coordinate promotional activities to give visibility to artistic and cultural initiatives in the districts of Medellín as a response to reframe the armed conflict.- Coordinate work teams and engage with community leaders to successfully deploy activities.Achievements:- Organized over 8 events and workshops for reconciliation and the showcasing of artistic and cultural initiatives. Show less

Nueva York Y Alrededores, Estados Unidos

• Provided administrative support to the ambassador's office, including schedule management, meeting organization, appointment scheduling, and coordination of logistics for official visits and events.• Assisted in maintaining effective communication channels with other embassies, UN agencies, and government officials. Coordinated and facilitated diplomatic meetings, conferences, and events involving the ambassador.• Collaborated in drafting official correspondence, speeches, talking… Show more • Provided administrative support to the ambassador's office, including schedule management, meeting organization, appointment scheduling, and coordination of logistics for official visits and events.• Assisted in maintaining effective communication channels with other embassies, UN agencies, and government officials. Coordinated and facilitated diplomatic meetings, conferences, and events involving the ambassador.• Collaborated in drafting official correspondence, speeches, talking points, and other diplomatic documents for the ambassador. Edited and proofread documents to ensure accuracy, clarity, and compliance with diplomatic protocols. Show less

International Business Negotiator, International Business

Diploma In Strategic Digital Marketing, Marketing

Diploma Of Education, Formulación, Evaluación Y Financiación De Proyectos Para Gerentes Y Profesionales Cluster