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Laura Graffeo is listed as Senior Sales Executive based in Harrison, New York, United States. AeroLeads shows a matched LinkedIn profile for Laura Graffeo.
Laura Graffeo previously worked as Co-Founder/ Director of Sales at Happinz and Vice President of Sales- Off Price & Special Cuts at G-Iii Apparel Group- Andrew Marc Outerwear. Laura Graffeo holds Bachelor Of Arts (B.A.), Communication And Media Studies from University At Buffalo.
Accomplished sales executive with 15 years of experience in the fashion and accessories markets. Valuable, resourceful and dedicated professional known for turning cold calls into successful selling relationships, with a passion for off price and special cut sales. Work well independently and collaboratively, committed to achieving both short and long-term business objectives in complex and evolving environments. Highly skilled with proven track record in selling, negotiating and closing the deal.Expertise Includes: Competitive Analysis, Product Assortment & Pricing, Inventory Management, Liquidating Excess Inventory, Negotiation and Closing deals, Brand Strategy & Marketing, Financial Planning & Analysis, Merchandise Planning, Training & Mentoring.
Listed skills include Fashion Design, Visual Merchandising, Forecasting, New Business Development, and 20 others.
A career timeline built from the work history available for this profile.
New York, NY
*Concepted, created, and launched Junior accessories line, overseeing branding, line sheets, cookbooks, product pricing, and order sheets. *Managed all aspects of sales including line presentation, order processing, trade shoes. in-store trunk shows, sales tracking, and reorders.*Cold called accounts, pitched line, and secured 50+ specialty stores both.
New York, NY
*Managed $15.0 million worth of off price & special cut sales, accounts including Marmaxx, Saks off 5th, Nordstrom Rack, Burlington Coat, Costco, Overstock.com, and more.*Sold excess inventory, meeting monthly and quarterly sales goals and improving gross margin profitability.*Handled all aspects of special cut orders, working directly with production and.
New York, NY
*Mentored and led a team of account executives and sales assistants, teaching sales functions including line presentation and retail math to support growth with the department.*Oversaw department store, specialty store, and off price businesses.*Analyzed weekly sales reports, prepared monthly, quarterly, and annual sales forecasts for future.
New York, NY
*Responsible for selling the company's excess inventory and special cuts, approx. $8 million of sales.*Negotiated prices and closed all orders directly with buyers and DMMs. *Tracked monthly sales and generated reports by account, in order to plan for future buys and business expansion.
New York, NY
*Launched updated line of contemporary denim and sportswear into major department stores at the initial stages of the premium denim trend, accounts included Bergdorf Goodman, Saks 5th Avenue, Macy's, and more.*Partnered with department stores and oversaw weekly selling reports, reorders, advertising campaigns, and markdown allowances.
New York, NY
*Worked directly with accounts on product availability, order details, and delivery updates.*Updated ATS and stock reports for upper management on a weekly basis.
Quick answers generated from the profile data available on this page.
Laura Graffeo is listed as Senior Sales Executive.
Laura Graffeo is based in Harrison, New York, United States.
Laura Graffeo has worked for Happinz, G-Iii Apparel Group- Andrew Marc Outerwear, Bcbgmaxazriagroup, Tommy Hilfiger Handbags, and Sergio Valente Jeans.
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Laura Graffeo holds Bachelor Of Arts (B.A.), Communication And Media Studies from University At Buffalo.
Laura Graffeo is listed with skills including Fashion Design, Visual Merchandising, Forecasting, New Business Development, Wholesale, Brand Management, Strategic Planning, and Social Media Marketing.
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