• Assist in the development of the overall marketing, media and activation strategy & briefing for the Australian Open Grand Slam tournament, for AO19, AO20 & AO21.• Develop the campaign and advertising briefs and strategy for the AO Live Stage across OOH and digital platforms.• Work collaboratively with media, activation and creative agencies on campaign briefs, strategy and go live.• Development, implementation and management of the AO Live Stage music festival (attendance of 100,000+) and the AO Kids Tennis Day (attendance of 24,000+) events. As well as internal workshops, conferences and hosting events.• Engage and collaborate with both internal and external stakeholders to ensure an integrated approach to meet KPIs.• Work collaboratively with the Tennis Australia PR team to detail and promote the AO, including writing media releases and content creation for digital platforms.• Assist in the development of activation concepts for Tennis Australia participation brands throughout the year.• Oversee, forecast and manage budgets• Assist in the development and analysis of Patron Research programs, including focus groups and surveys.• Ability to adapt and excel in high pressure situations and produce high quality outcomes whilst adhering to deadlines.• Development and execution of commercial contracts.• Entrusted to work independently and lead major Tennis Australia projects and events.

• Responsible for client and key stakeholder relationship management, including the planning and implementation of all brand events and activations.• Development of project & initiatives strategy plans• Management of partnership portfolios, events & activations for clients such as, Westpac, Bank of Melbourne, Arts Centre Melbourne, MCG, Schweppes (SRC- Birdcage) and Melbourne Food & Wine Festival • Understand client marketing goals and help them get there • Responsible for existing account management, client communications and conflict resolution• Preparing regular client reports, pre-event concepts and post-event reviews, including data collection and analysis • Ongoing management of concepts, timelines, run sheets, briefs, meetings and budgets • • Management of account executives and interns within the wider team

Duties included:• Report to the Director of Partnerships & Events• Client and key stakeholders relationship management• Coordination of partnership events & activations including: Cinema at the G, Melbourne Food & Wine Festival, Port Adelaide Football Club and the COON Toastie Truck National Program• Understand client marketing goals and help them get there• Responsible for existing account management, client communications and conflict resolution• Preparing regular client reports, pre-event concepts and post-event reviews, including data collection• Attending client meetings• Ongoing management of concepts, timelines, run sheets, briefs and budgets• Execution of on ground events and activations nationally

Throughout my time with North Melbourne, I worked within the in house merchandise department. This included sales at match days, events and within the 'RooShop' at the Arden St precinct.Duties included: • Reporting to Merchandise Manager• Delivering a high standard of customer service• Build rapport with club members and clientele• Visual merchandising • Finalising the sale and delivery of online auction items• Performing ‘end of day’ banking procedures and completing sales reports to meet KPIs• Stocktake and sale of merchandise at special events, the ‘RooShop’ at Arden Street Football Ground and Etihad Stadium match days• Reception Duties as required

Duties included: • Reporting to the National Events Manager and Coordinator• Point of Contact for PGA Members and relevant sponsors • Coordination of Sponsorship events including: Recruitment of participants, coordination and setup of all ‘Holden Scramble Events’ (local and regional) in QLD and TAS (including travel to attend events)• Ensure all rules, policies and procedures of Sponsorship Events are adhered to• Liasion with key stakeholders and sponsors• Coordination and distribution of sales, marketing, promotional, prize and reconciliation materials • Coordination of ‘Holden Scramble Merchandise Program’, including budget management and invoice processing• Assisting in the development of a Social Media Strategy and website content• Responsible for the upload of all social media and website content• Development of digital and print media advertisements• Maintain weekly “Work in Progress” documents

Previously in the role of Inclusion Administration.Duties included:• Communication and written correspondence with clients/players/coaches and key stakeholders within Inclusion and Community Tennis• Attending to client and customer enquiries • Attending to the department’s accounting processes• The handling of client contracts• Extensive knowledge of Microsoft Office programs and Data Base management