Laura Guthrie work email
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Creative, data-driven, and business-minded marketing and communications strategist. Background also includes accounting, finance, legal, technology, human resources, and business operations. Managed marketing budgets up to $18M and led unique, multidisciplinary teams up to 120 people.Known for creating vision, leading teams, and delivering programs that drive new customer acquisition, revenue, partner satisfaction, and shareholder value. Proven ability to architect the overall marketing strategy and then build and lead the team to execute across all aspects of marketing operations. Multiple professional engagements over the past 20+ years, to position national and global organizations for growth, turnaround, start-up, re-launch, and securing funding and executive leadership. Core competencies include:» Marketing and Business Strategy. At JMH, facilitated monthly meetings with the Executive Leadership Team (ELT) and quarterly meetings with the Board; led efforts to synthesize the roles of marketing, sales, R&D, operations, production, finance, and customer success. » Communications. At JMH, led initiative to restructure the prospecting and sales process; transformed from a 100% outbound sales platform to a 70% / 30% inbound to outbound structure. Implemented 2021 Summit Hill Foods B2B site; established blog, recipe, lead gen and SEO / keyword strategy – on-time and under budget. Created first client communications strategy, improving per-client SKU average by 25%. Created internal company communication platform in conjunction with HR division. Established three-pillar objectives and communicated inside plant and manufacturing to improve customer service and production performance as well.» Marketing Operations. As Marketing Strategist at Red Mat Media, directed the launch of 22 new SaaS / Business products in mobile technology and publishing. Served as project strategist for multiple mobile apps; won “Hottest Launch” and “Golf Application of the Year” by Gorilla Golf. Served as Executive Director for print and digital versions of Personal Development Magazine, and was awarded the inaugural “Digital Publisher of the Year” for the magazine industry.lauraguthrie2005 [at] gmail.com801-391-8574. www.laura-guthrie-growth.com
Digital Dragon Media
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Business And Marketing Growth SpecialistDigital Dragon Media Oct 2022 - Present
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General ManagerPowder Ridge Village & Wolf Creek Village Resorts Jun 2023 - Aug 2024Two multi-unit vacation properties located in picturesque mountain resort town with both owner timeshare and rental guests year-round. Served as AGM June - October 2023.Key Accomplishments• Implemented technology upgrades for front desk, reservation and guest services from paper to tech system• Complete rehab of housekeeping process including personnel roles, duties, inspections and post check-out reviews• Complete rehab of maintenance process including inspection and verification of completion of work, and planned maintenance program• Completion of fire inspection requirements to maintain resort open levels and working with fire marshal.
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Vice President Marketing / Director Of Client AccountsBrandhive Feb 2022 - Oct 2022Salt Lake City, Ut, UsBrandHive is creating buzz in the healthy lifestyle marketplace. BrandHive clients benefit from its dedication to constant learning, leading industry trends, a unique voice and creative style, and over three decades of experience.- Creating and driving vision for growth of health and wellness lifestyle agency, focused on growth strategy, branding, design, interactive communications, web and mobile, social media and public relations planning and implementations for agency and clients.- Establish client strategies, product roadmaps and launch plans. Serve as client liaison, lead teams for client service and coordinate vendor support in media, PR, creative, copywriting, programmatic and other tactic implementation and performance.- Evaluate opportunities for channel strategies, and sizing new markets for entry.- Serve on executive leadership team within agency for growth, agency management, systems and tools and solution development and implementation. -
Senior Director, Marketing And Business DevelopmentSummit Hill Foods Jun 2017 - Jan 2022Rome, Georgia, UsJMH made high-quality food solutions – primarily for industrial manufacturers, food service, and meal kit customers. In 2019, JMH was acquired by Summit Hill Foods. Consumer products include Better Than Bouillon®, Louisiana Hot Sauce®, Shore Lunch®, and Southeastern Mills® brands.– Developed and implemented B2B marketing plan. Communicated value proposition to customers and prospects. – Created and maintained content and digital marketing efforts, demand and lead gen, prospect nurturing email campaigns, PR and social media, blog, advertising and media buys, and trade shows. – Performed market research and provided recommendations for new product development, product roadmap and launch strategies. – Established qualification requirements for prospects to move through MQL / SQL vetting, to a custom development process and development approval. – Established stage gate and process training, departmental KPIs, budget planning, and spend tracking. – Positioned JMH for successful acquisition by industry leader. Key Accomplishments– Facilitated cross-functional monthly ELT and quarterly Board reporting, led efforts to synthesize the roles of marketing, sales, operations, production, finance, R&D, safety, HR, and customer success.– Contributed to revenue growth of revenue over 13% in first six months, resulting in growth from $0 to $3M in EBITDA. Increased EBITDA 16.9% 2018 and 21.6% 2019.– Led initiative to restructure the prospecting and sales process and convert from 100% outbound sales platform to a 70% / 30% inbound to outbound structure. Closing rate increased 6X within first year.– Implemented a complete rebrand of JMH Premium within four months, on-time and under budget. – Implemented 2021 Summit Hill Foods B2B site, blog, recipe, lead gen and SEO / keyword strategy, on-time, and under budget. Developed 252 organic leads in first six months of new site launch.– Served as Employee Partner to establish a DE&I Program for Summit Hill Foods. -
Director Of Marketing And Sales / Marketing Strategist / Partner / Board MemberRed Mat Media Jan 2004 - Dec 2017Milford, Ct, UsAs experts in relationship marketing, Red Mat Media brings a fresh voice, distinctive ideas, innovative concepts, and positive messaging to customized print, digital, audio, mobile, and visual communications. – Developed and implemented marketing strategies.– Established lead gen and referral program within health & wellness and tech industries. – Performed B2B Sales to B2C product-based customers, closing 90% of sales for the organization.– Content creator, writer, ghost writer, editor, and social media manager. Created company and client content maps, PR, product roadmap & launch plans, newsletters and published articles.– Developed marcom strategies. Created print, digital, and mobile placements. Created client communication strategies, push notification, text, banner messaging, social media and ad copy.– Directed creative teams for editorial and design content, social media strategy, SEO program implementation, and created and conducted field development and training programs. – Established and maintained primary customer and vendor relationships, and ensured projects met user experience requirements and production timelines.Key Accomplishments– Directed the launch of 22 new SaaS business products in business and mobile technologies. – Project strategist for mobile app; won “Hottest Launch” and “Golf Application of the Year” by Gorilla Golf.– Served as Executive Director for Personal Development Magazine and was awarded the inaugural “Digital Publisher of the Year.” -
Director & PartnerRisk Point Zone Jun 2003 - Dec 2017Interview business owners and executives. Prepare summaries and recommend strategies for business growth. Create reports and detail information regarding exposures in multiple areas of business risk. Develop and maintain priority and task lists, and coordinate the efforts of all professional advisors such as attorneys, accountants, bankers, liability carriers, and other insurance carriers to ensure implementation of solutions to transfer, mitigate or eliminate risks. Develop succession plans and exit strategies for clients, solutions for employee benefits, operations and systems improvement strategies, protection of intellectual property and other principal assets, tax minimization, and elimination of lost opportunities and profit erosion. Prepare presentation and marketing materials, make sales calls on prospective clients. Establish professional advisor relationships with qualified individuals and firms.https://www.riskpoint.zone/
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Chief Marketing Officer / Marketing Consultant / General ManagerHealth And Wellness Companies Jan 2005 - Dec 2013Held advisory board positions in three organic health and wellness supplement and food product companies.– Served on short-term strategic engagements to position start-up and early-stage companies for permanent executive leadership placement and/or acquisition. – Created branding, product launch strategies, marketing plans, distribution systems, distributor compensation plans, and product training programs.– Led multidisciplinary project teams of up to 120 people. Managed marketing budgets up to $14M.Key Accomplishments– Chief Marketing Officer » Health product organization. Specialized in organizational structure, team development and training programs, distribution, sales, marketing, and recruiting. Positioned organization for funding, leadership recruiting, and foreign expansion.– Consultant » Chinese nutritional company. Part of a four?member consulting team bringing #1 MLM nutritional company in China to the USA. Created branding, product launch, distribution systems, marketing, compensation strategy, and training programs for westernization of this Chinese company. Developed strategic growth strategies, financial and incentive strategies, and organizational structure at corporate executive level.– General Manager » Health product organization. Provided recruiting of senior leadership, developed corporate marketing plan, brand strategy, customer service program, operations, and vendor relationships. Initiated three product launches and completed successful acquisition of organization by market competitor.
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Early Career - Law Firms And Borden Inc.Borden 1988 - 2005Dallas, Texas, Us– Paralegal » Corporate, tax, and estate planning law firms. Worked with high net-worth business owner clients. Primary client liaison with top-tier clients, coordinating master planning implementation with client advisors including CPAs, private bankers, and financial advisors. – Marketing Manager / Human Resources Director » Borden. Provided executive support to the CEO and held the position of HR director in Borden’s western snacks division. Supported marketing and advertising. Led recruiting, interviewing, benefits administration, safety program, and training strategies for three plants, two distribution centers, and a 14-state sales distribution team.
Laura Guthrie Skills
Laura Guthrie Education Details
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Weber State University -
Technical Skills Inventory
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Professional Skills Inventory, Part 1 Of 2
Frequently Asked Questions about Laura Guthrie
What company does Laura Guthrie work for?
Laura Guthrie works for Digital Dragon Media
What is Laura Guthrie's role at the current company?
Laura Guthrie's current role is VP of Marketing / Director of Customer Engagement / GM / Sr. Director of Marketing & Business Development / Business Advisor.
What is Laura Guthrie's email address?
Laura Guthrie's email address is lg****@****ium.com
What is Laura Guthrie's direct phone number?
Laura Guthrie's direct phone number is +120328*****
What schools did Laura Guthrie attend?
Laura Guthrie attended Weber State University, Technical Skills Inventory, Professional Skills Inventory, Part 1 Of 2.
What are some of Laura Guthrie's interests?
Laura Guthrie has interest in Networking, Writing, Children, Marketing, Business Building, Management Training, Music, Sports, Disaster And Humanitarian Relief, Custom Publishing.
What skills is Laura Guthrie known for?
Laura Guthrie has skills like Start Ups, Marketing, Strategy, Business Development, Social Media Marketing, Strategic Planning, Entrepreneurship, Brand Development, Sales, Online Marketing, Management, Business Planning.
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