Laura Gutierrez Email & Phone Number

Bogotá, Bogota, Co

Specialized in designing brand identities across diverse sectors including sustainable fashion, home decor, food, and diverse events. Proficient in developing event aesthetics and producing print-ready materials like flyers, brochures, banners, and campaign assets. Creative at crafting unique brand guidelines, merchandising, and social media content for effective representation. Brand Manager for "Local" a brand from Kuwait, ensured integrated communications across social media platforms. Adept at creating visually attractive packaging, label designs, and product mockups for the food industry.

Developed impactful brand identities for global clients across diverse industries and countries such as Japan, Italy, USA, Colombia, and China. Produced branding materials, managed social media content, orchestrated Mailchimp campaigns, and led UI/UX design initiatives for responsive websites and apps. Crafted a user-friendly brand & interface for a Latin American AI writing assistant (Wawo.ai), an educational platform featured in notable Colombian newspapers. Responsible for conducting user research interviews to enhance user friendly functionality and ensure user experience.

Bogota, D.C., Capital District, Colombia

Conducted extensive research and consumer studies, providing data-driven insights for strategic and creative marketing decisions. Refreshed digital assets for a more modern look, alongside packaging and label designs for the food and cleaning industries, enhancing the overall product visual appeal. Designed print-ready materials and digital assets including social media content for LinkedIn, landing pages, banners, email signatures, and ads contributing to a unified presence across various media outlets. Played a pivotal role in event planning, organization and team management. Accounted for overseeing mailing campaigns and contests, amplifying efficient client communication and effective engagement.