Laura Welsh Email & Phone Number

Datasembly unlocks the power of pricing data collected across the web to enable retailers and marketers to make better real time decisions. The Datasembly platform collects hundreds of millions of pricing records from tens of thousands of individual stores and zip codes across the country, every day.

Trax Retail is the leading provider of computer vision solutions that enables tighter execution controls in-store and provides clients the ability to measure in-store execution and leverage competitive insights to ultimately unlock revenue opportunities.

Virtual

Provide business analysis and sales consulting services to two entrepreneurial companies - a beverage alcohol data company marketing an on and off premise retail measurement solution and a craft distiller expanding beyond 10+ states. Services include direction on product positioning, preparing launch materials for new services, and establishing business.

Virtual

Oversee client delivery, day-to-day relationship management, and technical support for 200+ Beverage Alcohol and CPG clients in the TDLinx business unit, Nielsen’s location information management service. Lead team of 5 including Client and Technical Managers engaged in client delivery, relationship support, contract implementation, and issue.

Houston, TX

Selected to fill an interim role as the lead for all Nielsen services and to provide on-site client support for a strategic consumer goods manufacturer based in Houston. Supervised transition to expanded services. Led strategic and analytical client engagement from C-suite to day-to-day contacts.Key Highlights:▸ Retained client engagement by building.

Virtual

Client Relationship owner for two strategic Beverage Alcohol clients responsible for relationship support and account lead for the full spectrum of their Nielsen services. Key responsibilities included contract negotiations, service enhancements, and leadership for Nielsen’s One Voice team focused on developing client relationships.Key Highlights:▸ Built.

Virtual

Promoted from the role of Client Manager; delivered annual revenue target from selected Beverage Alcohol clients. Accountable for ongoing client relationship management including contract negotiations and service enhancements; prepared Bev Al industry thought leadership content and presentations to elevate Nielsen’s presence in the industry. Content and.

Virtual

Provided marketing research analyses and presentations to industry participants. Conducted training workshops with an emphasis on analytical techniques and presentations. Prepared business reviews, pricing analyses including a competitive performance overviews and pricing recommendations.

San Francisco Bay Area

• Responsible for forecasting, business reporting and analysis, and pricing support; Managed all syndicated data suppliers and staff of 4 functional managers.
• Developed a business forecasting process that fully integrated sales, marketing, and operations activities; included a new system for better demand planning and improved tracking and communication on fine wine and.
• Designed and hired team of analysts and managers as part of Customer Marketing department that became the model for the new corporate structure.
• Directed integrated business reporting, promotion analysis and business planning for national wine company. Responsible for shipment forecasting to support operations and vineyard management.

San Francisco Bay Area

• Provided analytical and decision support for the ready-to-drink businesses as a part of the brand management team. Integrated the Capri Sun and Mr. Freeze brands into the Kraft General Food organization and system.
• Coordinated the quarterly forecast and analysis of sales, promotion spending and profit and loss. Managed the monthly corporate close cycle and the annual budget process.
• Created a sales planning process that empowered regional sales managers and resulted in double-digit sales increases.

Bba, Finance

Graduate Management Classes