Laura Ha Email & Phone Number

Texas, United States

Texas, United States

Scottsdale, Arizona, Us

Bellevue, Wa, Us

• Spearheaded the transition of manual reporting to an automated process using UiPath and Power BI, developing dynamic dashboards that refreshed frequently, reducing manual effort and improving data accuracy.• Developed a comprehensive roadmap and facilitated strategy sessions to align reporting automation with business goals, ensuring seamless implementation across the retail division.• The automated reporting solution saved the organization 40+ hours per month, providing real-time insights for leadership and enhancing decision-making.

Bellevue, Wa, Us

• Led the reporting associated with the engagement of customers, Voice of Customers, Net Promoter Score (NPS), and other CX initiatives • Told a compelling story weekly by packaging insights for stakeholders across various levels of the organization; succinctly articulated concepts and ideas using appropriate visualizations• Investigated and determined root causes of customer experience pain points and problem solved with CX and/or with cross-functional teams to identify solutions• Inform business on where data gaps exist across the journey map and work collaboratively to address

Bellevue, Wa, Us

• Created executive-level presentations and presented complex analytical findings in a clear and concise manner • Successfully influenced leadership through fact-based analyses• Managed, approved, and designed national incentives that generated excitement in the field while simultaneously helping to drive field objectives• Developed comprehensive models to aid in decision-making and evaluation of initiatives, including scenarios and sensitivity

Bellevue, Wa, Us

• Developed new reporting suites that improved the field’s understanding of business performance, enabling more data-driven decisions across teams.• Created post-mortem analyses to evaluate campaign spend effectiveness, identifying key insights and actionable improvements to optimize future initiatives.• Presented findings and insights to senior leadership through detailed presentations, facilitating informed decision-making and contributing to business growth strategies.• Collaborated with multiple stakeholders to secure alignment on project requirements, timelines, and deliverables, ensuring successful project outcomes and on-time execution.

Dallas, Tx, Us

• Analyzed large volumes of data and synthesized them into a cohesive story• Worked closely with lines of business and marketing managers to design and execute research initiatives using primary and secondary sources to support marketing, sales, product, and corporate programs and initiative• Oversaw and led vendor relationships to ensure all external platforms ran smoothly and communicated any upcoming releases are tested before going into production• Transferred data from multiple sources, data mining, and built databases to create interactive dashboards in Sisense

Dallas, Tx, Us

• Prepared, interpreted, and analyzed a variety of data for reports and made recommendations depending on data trends• Provided analytics support to sales, finance modeling, and leadership• Created graphically pleasing, easy-to-understand reports• Liaised with end-users/market research specialists to define and document data requirements for data integration, dashboards, and business intelligence applications• Managed the Policies and Procedures for PMO and store them in SharePoint for quick reference

● Support Product Development team with analysis of new features and releases; troubleshooting problems impacting all products● Work independently to conduct rigorous, fact-based research to advise senior management on critical business decisions● Utilize Access & Excel to analyze and present data in a way that helps frame objective discussions both internally and externally● Provide operational analytics support for strategic business initiatives and business process improvement as directed by management● Develop detailed System and Regression test plans and performs related testing● Participate in the analysis, design, configuration, testing, implementation, and support for a prioritized list of web related projects and ongoing enhancements to existing system● Responsible for all IT inquiries and trouble shot all IT issues.● Provided consistent insight communication platforms to the organization.

● Generated reports with syndicated data sources, supporting Red Bull’s category strategy.● Provided assistance with IT complications (network, software, and hardware assistance)● Collected and analyzed data to populate reports showing where Business Unit was placed in the On Premise categories● Assisted with the monthly refresh of all regional reporting in collaboration with On Premise team.● Created templates and executive summaries to track core Red Bull initiatives. ● Produced compelling fact based PowerPoint supporting Red Bull’s key category initiatives, combining syndicated, panel data.● Provided consistent insight communication platforms to the organization. ● Delivered analysis against key initiatives for the business plan year against previous year and actuals.● Tracked all budgets within department and made sure department was alerted when approaching budget line.● Coordinated all events and meetings for the On Premise department. (Negotiated contracts with venues of all On Premise types)

● Coordinated all events and meetings for the company. ● Created & designed all marketing material.● Create Excel spreadsheets for various sales projections.● Reviewed resumes and contact applicants for interviews & conducted preliminary interviews.● Led a team of administrative assistant with various project for the sales & marketing team.● Booked travel arrangements for Executives of the company.● Answered multiple incoming phone calls to route to the appropriate department.● Scanned documents to appropriate folders and organize original files for clients

● Assisted office manager in quality and quantity control for the company.● Answered multiple incoming phone calls regarding questions over delinquent accounts..● Notarized paperwork when needed; Texas Notary.● Scanned documents to appropriate folders and organize original files for liens.● Accounted for all lien purchases and reconciled incoming purchases from tax lien auctions.● Reviewed pleadings and corresponded to attorneys when needed.● Sorted and disperse incoming mail, and meter outgoing mail for the department.● Processed checks to the correct accounts.