Laura Hakala Email & Phone Number

I'm in charge of Orthex Group's whole digital presence globally. My range of responsibilities include: - Websites and domains (complete renewal 2016, planning, content production, updating, analytics etc.)- Social media for our 3 brands: SmartStore™, GastroMax™ and Orthex™ (content production, marketing, community management, planning etc.). Channels include: Facebook, Instagram, Pinterest, Twitter, LinkedIn, YouTube- B2C e-commerce (first web shop launched early 2017 in Finland): establishment, marketing, development, strategy, growth etc. - Photos, videos and image gallery (planning and arranging photoshoots - both lifestyle and product, keeping our image gallery up to date, photographing content to social media)- Marketing planning with our team (strategy, media spend, tone of voice, digital campaigns etc.)

My goal was to grow the e-commerce business of a few named clients (eg. IvanaHelsinki, Moomin, Vino Nostrum) through digital marketing and data analysis. My tasks included for example marketing planning, SEM, media buying (eg. display marketing), social media marketing (Facebook, Instagram, Pinterest etc.), blogger co-operations, analytics and conversion optimization.Motley helps businesses change for the better. We find new markets and ways to compete. We specialize in helping companies make the leap to the next phase of digital business: scalable international growth. With our growing team of innovators, technologists, designers, strategists and growth hackers, we solve first-world problems.

I managed the whole B2B-sales process of display advertising- and content campaigns for about 200 named clients (many in media agencies). Medias included 65 Finnish web medias (and 500 international medias), blogs and mobile medias. I also actively identified new customer potential. My days included contacting the clients and media agencies, meeting them, planning the digital campaigns and blogger co-operations and making sure the campaigns reach their goals within the given budget.Verkossa Media was at the time the biggest independent Ad Network in Finland. It represented over 60 sites, reaching over 85% (3,2M unique users) of Finnish online users weekly. The offering to advertisers was a full range of ad products, from tailored media specific solutions, display network to performance based advertising.

B2B-sales in different business units within Sanoma: NelonenMedia, Sanoma Magazines Finland, Sanoma Kaupunkilehdet ja Sanoma Web media sales. I contacted and met clients, made offers, planned campaigns in tv, print and online. I also participated in many media sales training sessions, workshops etc.10/2012: Sanoma Verkkomediamyynti08-09/2012: Sanoma Kaupunkilehdet07/2012: Sanoma News Outbound05-06/2012: Sanoma Magazines Finland03-04/2012: Nelonen Media

Accountant: July 2009-November 2009Financial Administrative Assistant: November 2009-August 2011

Research topic: The forms and effects of retail regulationMethodology: bibliometric study

Google Adwords Certified Professional, Digital Marketing

- Marketing automation - Media buying technologies and decision making process - Media planning - SEM: Google Adwords and Adwords Editor.

Msc (Econ.), Marketing, Accounting

Activities and Societies: Acti Ry (marketing association): in charge of Communications

Exchange Studies, International Business And Negotiations

Instituto Tecnológico y de Estudios Superiores de Monterrey, México. Campus: Estado de México

Bsc (Econ.), Marketing, International Exchange

Activities and Societies: Cultural Committee: in charge of organizing student events, Tutor-program: tutoring Finnish and English degree.

Matriculation Examination