As a Creative Director and Event Producer, I freelance my services through my company On The List Events. I specialize in delivering exceptional events by blending artistic vision with operational precision. I manage every aspect of event creation, from initial concept through to final execution, ensuring each event aligns with the client's brand and objectives.Key Responsibilities:Concept Development: Craft unique and compelling event themes and designs.Planning and Logistics: Coordinate all logistical details, including venue selection, scheduling, and vendor management.Brand Integration: Seamlessly incorporate and enhance brand identity within event designs.Client Collaboration: Work closely with clients to understand their vision and manage expectations.Team Leadership: Lead cross-functional teams, ensuring cohesive execution of event plans.On-Site Management: Oversee setup, execution, and teardown to ensure smooth operations.Budget Management: Develop and manage event budgets, optimizing resource allocation.Key Projects:Select Group and Six Senses: Recently launched the world’s tallest residential tower in Dubai Marina, delivering a high-profile event that showcased exceptional planning and creative execution.RAK Properties: Launched three new developments in Ras Al Khaimah, providing comprehensive event management from concept to completion.Roadblock Event: Produced a celebration of urban talent featuring 17 artists, vendors, food trucks, and special sponsors, creating a vibrant space for attendees to drink, dance, shop, and appreciate the artists' skills.Corporate and Private Events: Executed corporate conferences, private celebrations, and nightlife events, creating memorable experiences for all attendees.Currently freelancing for Haus of Hendricks. My extensive experience and dynamic approach enable me to craft unique, engaging events that resonate with audiences and achieve client goals.

As the Venue Manager, and Head of Events, Marketing & Operations at La Carnita Bar/Restaurant & Sinners Nightclub in Dubai, I lead a comprehensive strategy to ensure smooth operations and growth for both establishments. This encompasses a wide array of responsibilities spanning business management, marketing both online and offline, event management, staff supervision, and venue operations.Key Responsibilities:-Business Management: Oversee all aspects of venue operations, including business strategy, budget allocation, and client relationships, ensuring alignment with brand standards and objectives.-Marketing Management: Develop and execute marketing strategies encompassing online and offline channels, including social media, website management, email campaigns, advertisements, and partnerships with third-party platforms like PR agencies, TimeOut, and WhatsOn. Conduct continuous market research to stay informed of competition, industry benchmarks, and market trends, to support strategic decisions.-Event Management: From conceptualization to execution, create a diverse range of events, managing all aspects such as client relations, budgeting, operations, and third-party collaborations with DJs, promoters, and suppliers.-Staff Management: Lead recruitment, training, and development initiatives for the team, ensuring smooth operations.-Client Relations: Serve as the primary point of contact for all business inquiries, maintaining strong relationships with clients and vendors to drive ongoing success. Manage customer queries and feedback, overseeing online review platforms.-Continuous Improvement: Assess and optimize current processes within the venue to drive efficiency and innovation.My role at La Carnita Bar/Restaurant & Sinners Nightclub allows me to leverage my expertise in business management, marketing, and event execution to drive growth and deliver exceptional experiences for our guests.

Freelancing in between current roles where possible. I specialize in delivering tailored solutions to clients across various industries, including retail, F&B, education, publishing, corporate, luxury, lifestyle and more.Projects included:- Event Creation and Management - Including: Gala Dinners, Sales Awards, Exhibitions, VIP events, Daytime social and Nightlife events etc. From concept development to on-the-ground execution.-Social Media Management: Managed the social media presence of numerous companies, conducting in-depth reviews of current strategies and performance to provide innovative solutions for increasing engagement, brand awareness, and improving customer journey. My approach emphasizes brand identity and storytelling to create impactful online experiences.-Content Creation: Produced engaging content across various mediums, including social media posts, reels, ad campaigns, email campaigns, mobile video, and copywriting for articles, websites, and marketing campaigns. Additionally, organized and directed photo/video shoots to capture compelling visuals that resonate with target audiences.-Marketing Consultancy: Offered strategic guidance to companies seeking to enhance their marketing efforts. Conducted comprehensive reviews of existing strategies and provided actionable recommendations to align marketing initiatives with overarching business goals, all while optimizing budgets for maximum impact.More recently i have started to organize my own bespoke nightlife events, collaborating with artists, brands, and customers to curate unique and memorable nightlife experiences. By infusing creativity and purpose into each event, I fostered a sense of community among attendees, passionate about music and culture, while delivering unparalleled entertainment offerings to the market.

Based out of the Premier Inn Regional Office in Dubai. I was the Marketing and Content Manager for all 11 hotels across the Middle East. In this role, I collaborated closely with each individual hotel, tailoring marketing strategies to meet their unique business needs while focusing on brand presence and nurturing customer relationships throughout the region.As the primary liaison between the hotels and the regional office, I represented the face of the head office within each hotel, ensuring consistent and accurate brand representation across the board.Key Contributions:-Website Redesign Project Owner: Managed the review and overhaul of our existing website, collaborating with digital agencies and the UK head office to align with our global standards and enhance user experience.-Social Media Strategy: Took ownership of the brand's social media presence, aligning content with the customer journey, enhancing engagement, and executing photoshoots and video projects to elevate brand storytelling.-Content Creation and Brand Alignment: Developed and executed content strategies aligned with both my vision and the company's overarching brand strategy, ensuring cohesive messaging across all platforms.-Internal Marketing and Communications: Championed internal marketing initiatives to foster a positive work culture, keeping teams informed of company updates and plans, and organizing participation in regional and international events to celebrate culture, holidays, and engage in charitable endeavors.-Target Market Identification: Collaborated with General Managers and their teams to identify target markets for each hotel, devising tailored marketing plans that resonated with local audiences while staying true to the brand's identity.Premier Inn is renowned as the UK's largest hotel brand, boasting over 800 hotels globally. With 11 hotels in the Middle East and a promising pipeline of new openings.

During my time as the Events & Marketing Manager for the MENAT regions at Pearson Education, I played a pivotal role in driving brand visibility and engagement through strategic marketing initiatives and impactful event management.- Successfully managed a large portfolio of events, including corporate meetings, trade shows/exhibitions, gala dinners, product launches and conferences.- Oversaw the planning and execution of all event logistics, including venue selection, catering, and vendor contracts.- Developed and implemented event marketing plans to maximize attendance and engagement- Collaborated with internal teams to ensure events were on-brand and met all budgetary requirements.Key Responsibilities:-Marketing Strategy & Execution: Led the marketing efforts for key Pearson products and services in my regions, creating and implementing marketing strategies.-Event Management: Organized a wide range of events across regions, from logistics coordination to day-to-day organization and follow-up tasks. -Budget Management & Reporting: Oversaw budget allocation, strategy development, and reporting for my line of business, ensuring alignment with strategic objectives.-Online Presence & Social Networking: Developed and enhanced the region's online and social networking presence, working with digital agencies on various marketing campaigns.-Analytics & Reporting: Regularly tracked customer activity recording monthly analytics to inform decision-making and optimize marketing efforts.-Project/Budget Management: Ensured my costs remained within budget and activities were carried out on time, maintaining efficiency and effectiveness.

Responsibilities : Marketing & Events - Middle East & AsiaWorking closely with Head of International MarketingOrganise and carry out events for Middle East and AsiaManagement of the social media accounts (Facebook, LinkedIn, Twitter)Writing and sending Eshots Creating content plans Sprout Social, Campaign Monitor, ISC etc. HTML Coding Monitor campaigns and collate dataWriting website contentCopywritingWrite for the new blog and newsletterBook eventsArrange travel and accommodation for events and the customers who are attendingDetailed post event reportsResponsible for the company email inbox Creating adverts on the company website

Responsibilities :* Audit the letters and the work carried out by the team.* Train new starters and coach existing team members.* Identify training needs of the team.* Carry out quality audits and provide feedback where necessary.* Arrange meetings and travel arrangements.* Take meeting notes and feedback to the team.* Liaise with high level Management and Directors.* Offer help and support to customers either by telephone or in writing.* Process compensation payments.* Manage own work commitments and use influencing skills to get the best deal for the customer.* Maintain a high level of productivity in a stressful environment.* Case manage customer complaints through to resolution.* Work closely with management, service partners and the Consumer Council for Water.* Manage high level complaints for Directors from Members of Parliament.

Responsibilities : * Respond to customer complaints in line with the department guidelines and time frames.* Work as an effective member of the team in order to assist the department in achieving its goals.* Manage and resolve the customer complaint process cost effectively.* Take ownership of the handling of complaints and other customer feedback.* Recognise sensitive issues and escalate to the appropriate area within the department.* Produce customised responses, which empathise with the customer.* Accurately categorise and log all complaint letters.* Investigate customer complaints efficiently using all relevant information and issue appropriate response customers/travel agents.* Identify reasons for complaints and report to the relevant managers.* Provide information to the Supervisor on the turnaround times and quality of internal reports.* Escalate common complaints to supervisors to ensure consistency of approach within the department.