Laura Hally Email & Phone Number

Nationwide

County Dublin, Ireland

Peter McVerry Trust is a national housing and homeless charity committed to reducing homelessness and the harm caused by substance misuse and social disadvantage. Our vision is an Ireland that supports all those on the margins and upholds their rights to full inclusion in society.

County Dublin, Ireland

Fighting Blindness is an Irish charity with a vision to cure blindness, support people experiencing sight loss and empower patients. As Communications Manager, I had sole responsibility for all external and internal communications and reported directly to the CEO.Responsibilities:• Crafting and implementing the communications strategy and plan• Developing digital marketing campaigns• Planning and writing fundraising communications• Population, testing, launch and maintenance of new website• Management and monitoring of media/PR• Designing brand material• Writing and designing member newsletters• Social media strategy and management• Event management• Writing and design of Annual Report• People management of communications interns• Presenting communication updates to the Board• Communications budget management

Sydney, Australia

A high level strategic role within the Housing and Homelessness communications team, I worked closely with internal clients and the Minister’s Office across a number of state-wide programs. Key successes: • Establishing People First Communications, a project that is transforming FACS’ internal and external communications. This initiative is transforming complex information into accessible, easy to read content. • Crafting the narrative and communications strategy for the launch of the Social and Affordable Housing Fund, the first housing program of its kind in Australia. • Launching the NSW Homelessness Strategy 2018 - 2023 with the Minister for Family and Community Services. Responsibilities: • Writing and executing communications strategies for innovative public programs • Working with the media unit to craft media strategies, releases, speaking points and risk mitigation planning • Commissioning branded collateral and content • Crafting social media strategies and content • Providing strategic communications advice to teams within the Department and District offices • Managing events for clients at Parliament House • Google Analytics management

Sydney, Australia

A four month contract working across stakeholder communications for the Liquor & Gaming division of the NSW Government. Reporting directly to the manager of the Strategic Communications team, my role involved: - Designing, populating and implementing communication plans for various agency projects, incorporating both internal and external communication channels- Undertaking an in-depth analysis and review of the communication channels of a Liquor & Gaming NSW brand to provide key recommendations for improvement- Delivering a website refresh project for a L&GNSW brand and writing a content management strategy - Researching and writing an advertising peer submission and creative brief for an upcoming advertising campaign.

Sydney, Australia

The Australian National Construction Review showcases Australia's major construction projects and is read by major building companies, developers, consultants, suppliers, general contractors, and government building departments. Projects:St. Vincent's Private Hospital WerribeeThe Australian Rugby Development Centre New Royal Adelaide HospitalKiata Wind FarmParklandsBohem Apartments New Mandurah Traffic Bridge

London, United Kingdom

East Thames is a registered housing provider and social regeneration charity. Hired as a Communications Officer I was promoted to a managerial role in early 2016. I led on all strategic communications activity connected with East Thames’ development and regeneration portfolio. I was also the Communications Manager for Triathlon Homes who own and manage half of East Village, formerly the London 2012 Olympic athlete’s village.Key successes include: ・Delivery of the placemaking brand for flagship development Weavers Quarter・Briefing and engagement of arts partner to deliver a public arts strategy・Delivery of first resident how-to videos・Relaunch of community grant scheme・Delivery of first community mural・Secured 9 industry awards, 7 shortlists・Commended as “Most responsible employee” in 2016 staff awards・Achieved ‘exceeded’ status in each quarterly personal reviewPrimary responsibilities included the creation of communication strategies, budget management, writing for diverse audiences, stakeholder management, press relations work, event management, management of interns, supplier management, website management and social media management.

London, United Kingdom

East Thames is a registered housing provider and social regeneration charity with more than 14,000 homes. Our mission is ‘to make a positive and lasting contribution to the neighbourhoods in which we work’.My primary remit is to provide communications support to our development team. I'm responsible for raising our profile through achieving positive press coverage on a monthly basis, writing case studies and website stories, submitting award entries and seeking out speaking opportunities for the team. I’m the communications lead across several key development projects, providing support through planning and executing communications plans, running events, engaging with local community groups, generating positive press and producing resident communications: - Gascoigne Estate, Barking- Ocean Estate, Stepney- New Union Wharf, Tower Hamlets- Prospect East, Newham East Thames are an equal owner of Triathlon Homes, a joint venture with Southern Housing Group and First Base, established to own and manage the 1,379 affordable homes on East Village, formerly the London 2012 Olympic and Paralympic athlete’s village. I also work as their Communications Officer and deliver the monthly newsletter to residents, work with partners Get Living London on quarterly newsletters and update the website and social media channels.

London, United Kingdom

Dot Dot Dot is a social enterprise. This means that we are a business that is set up to address social or environmental needs – our commitment to making communities safer and stronger by providing property guardian services is at the heart of what we do. Working directly under the Head of Business Development, I undertook a 6 month contract to increase marketing and PR efforts for this growing social enterprise. I secured local and national press coverage, several radio interviews on local radio stations and a slot on the BBC One Breakfast show. I also wrote award winning entries for the Nesta New Radicals 2014 and Ben & Jerry's Join Our Core 2014 competition.

London, United Kingdom

Reporting directly to the founding partners, my role covered all marketing duties for this thriving design agency. I was responsible for new business research & development and project managed the launch of the new website, including writing a majority of the copy. Duties included:— Launch and maintenance of the company website— Writing of internal and external material— Curating internal and external company events— Managing the social media accounts— Pitch research and tender preparation

London, United Kingdom

Hall & Partners is a brand and communications research agency with offices in New York, Los Angeles, Seattle, Chicago, London, Sydney, Melbourne, Shanghai and Singapore.Working directly under the Global Head of Brand and Marketing, I handled the global marketing duties for the agency. I project managed the launch of the new website and managed a team of internal marketing volunteers across the globe. Duties included:— Creating and coordinating company events — Creating and maintaining relationships with journalists within the trade press— Identifying speaking opportunities for key members of the company— Creating video content and acting office photographer

A busy role working within the sales and marketing team at this boutique behavioural insight agency allowed me to learn a significant amount in a short space of time. Duties included: — Creating and coordinating Canvas8 events— Assisting in creating new business opportunities — Running the Canvas8 Academic Partnership Program — Brainstorming and researching behavioural insights

Working within the editorial team to produce daily focus pieces and reports on consumer trends. Hosting consumer focus groups on a weekly basis.

Msc Creative Advertising (1.1)

Bachelor Of Arts - Ba, Communication And Media Studies, 1:1