Laura Harrelson Email & Phone Number

Carlsbad, CA, US

San Marcos, California, United States

• Launched Event Sales Department for the agency in April 2023. Created first department budget for 2023/2024, planned, created and launched all sales tools including social media pages, website content and managing.
• Sold $101,000+ in venue and catering sales since launching the department in April 2023.
• Attends at least four community networking events per month within MPI San Diego, NACE San Diego, Chamber Memberships and San Diego North Economic Development Council.
• Planned six community engagement events to boost venue awareness and have executed three since April 2023.

San Diego, CA

• Oversees and executes all marketing and advertising strategies to gain client leads.Guides current clients through their event planning journey up to executing the day of their event. Project management includes budget.
• Planned for and directed over 75 events in Southern California with budgets ranging from $10k to $100k.Directs day of event team through timeline management, diagram placement and design, vendor welcome, execution and.
• Events included guest counts of up to 220 people.
• Have worked alongside as a team with over 150 different vendors.Plans and creates marketing content, service offered adjustments and industry specific event concepts.
• Develops and maintains website, social media and blog content.
• Created 14 B2B and B2C branding opportunities including venue photoshoots and creating/attending wedding planning events.Developed a 2020 events strategy for client retention during COVID-19 with the help of San Diego.

University Club Atop Symphony Towers

• Oversaw all prospect, current clients and closed file inventory within CaterPro. Offered up-sell opportunities to all event clients with food, beverage and vendor options to increase price per average check.
• Sold 171 event contracts and has directed staffing for 300+ events since start date.
• Added $357,000 in gross event sales for the Club.Developed a new, ongoing pricing plan with updated menus for all banquet and wedding events. Responsible for selling adjusted food and beverage minimums per season, room.
• Increased food and beverage minimums per small private event space between $200 to $500. Increased main Ballroom’s food and beverage minimum by $5,000.
• Sold 150+ events at elevated food and beverage pricing.
• Established Sunday buyout option with a $30,000 food and beverage minimum.Spearheaded new training model for all food and beverage staff, Private Events Coordinator and Food and Beverage Director, aligning Club actions.

Greater San Diego Area

Curates marketing strategy and content for social media channels and select in-house collateral.Providing strategy and content to the following brands under 3 Local Brothers:Urge Gastropub and Common House // Fine Food. Craft Beer. // April 2017 to PresentBridging the gap between Mason Ale Works and the Urge brand.Introducing the story of Mason + Urge.

Greater San Diego Area

• Assisted in developing new client, updated branding proposals including client profile, logo design, vision and mission statement creation, marketing strategies and project management calendar.Researched, planned.
• Coordinated and maintained organization of current client files through Google Drive for entire team.
• Cultivated digital relationship with up to five clients at one time.
• Client industry experience includes non-profit kinship care, military credit union, luxury transportation, real estate, professional athlete and business membership models, motivational speaker and band management and.

Carlsbad, CA

Maintains continuous management and communications of all restaurant social media channels including Facebook, Instagram, Twitter and Yelp. Designs and executes marketing kits and menus for specialty events dinners and major holidays.Provides feedback and updates for Bistro West website based on social media reviews and specialty event menus.

Rancho Santa Fe, CA

• Managed business development and marketing needs through member and client communications, collaborating with employee partners at west coast Business and Country Clubs.
• Prepared, edited, and analyzed weekly Eloqua email open rates and social media communications to ClubCorp’s west region of 20,000 members, increasing unique open rates to 30%. Created email format standard for.
• Strategized and created print and digital marketing kits through Publisher and Adobe Creative Suite.
• Executed collaborative quarterly member appreciation initiatives at regional Business and Country Clubs to increase member retention and satisfaction.

University Club Atop Symphony Towers

• Planned, communicated, marketed and executed one unified annual calendar of member and club committee events.
• Created personalized print and digital marketing communications targeted to 4,000 Club members.Lead event planning, development and execution for on and off-site Club events.
• Managed six member clubs and committees including hosting of weekly meetings, creation of all marketing materials for in club display and social media and creation of targeted promotional emails for their events sent.
• Invited new members to attend welcome and onboarding gatherings as well as ongoing member events to increase club attendance, drive restaurant sales and encourage member referrals.

Carlsbad, CA

• Responsible for developing staff through customer service and computer training, maintaining guest and member satisfaction and overseeing all stores’ operations.
• Generated revenue for $1.5 million in retail sales.
• Created a visually enticing four-store, shop environment based on multiple target markets and high-end brands.
• Researched new and unique methods of marketing, visual merchandising and event planning to generate on-site, member and community interest.
• Assisted in merchandise buying in addition to planning and executing in-store vendor trunk shows.

Pinkalicious

Conducted all aspects of daily business including customer service, marketing, event planning, developing and maintaining vendor relationships, merchandise buying and day-to-day store operations.Generated revenue for $300,000 in retail sales, with Lilly Pulitzer as a focus brand.Designed visually enticing weekly displays, in relation to the season, current.

Fashion Valley - San Diego

Conducted all aspects of daily business including customer service, event planning, team development and day-to-day store operations.Assisted in generating store revenue for $800,000 in annual retail sales.Designed visually enticing weekly displays according to corporate branding and current regional trends.

Wilmington, Delaware

Trained how to communicate with and influence all types of customers, vendors and co-workers. Emphasis in sales techniques and problem solving. Built a marketing strategy to reach out to local businesses and the community. Learned creative time-management techniques and innovative organizational tools to run a fleet of over 200 cars smoothly.

Bachelor’S Degree, Business Management, Marketing, Finance, Accounting, Operations

Activities and Societies: Division I Swimmer YMCA/St. Bonaventure Soup Kitchen Volunteer

Bachelor Of Science, Fashion Marketing, Management, Advertising, Sales, Operations

Fashion Marketing, Marketing Research and Strategy, Fashion Show Production, Retail Store Branding and Management, Business Plan.