Laura Harwood Email and Phone Number

Now a full time carer to my son and glad to be out of the rat race. Happy to hear from past colleagues etc but not actively looking for work anymore and enjoying dedicating my life to my little boy.

Contract/Interim Marketer with over 20 years experience. Chartered Marketer especially strong in Telecoms/IT but comfortable across any industry and for large or small organisations. Specialist in 3-6 month fixed term contracts, part and full time, location flexible. Highly experienced in branding, planning, budgets, collateral development, design, campaigns, customer outreach and relationship building, events, PR, online and offline marketing communications and social media. Comfortable… Show more Contract/Interim Marketer with over 20 years experience. Chartered Marketer especially strong in Telecoms/IT but comfortable across any industry and for large or small organisations. Specialist in 3-6 month fixed term contracts, part and full time, location flexible. Highly experienced in branding, planning, budgets, collateral development, design, campaigns, customer outreach and relationship building, events, PR, online and offline marketing communications and social media. Comfortable working at Board level or rolling sleeves up to build a stand. A true all-round professional marketer. Show less

Responsible for content creation, generation and research in support of the UK and Ireland activities. Researching industry trends, competitor activity, positioning and messaging whilst creating compelling online and offline content for internal and external audiences.Started as Head of Media Relations for Alstom and oversaw this during the history making acquisition of Alstom by GE. Now working with the extended team to showcase our joint strength and industry standing and helping to… Show more Responsible for content creation, generation and research in support of the UK and Ireland activities. Researching industry trends, competitor activity, positioning and messaging whilst creating compelling online and offline content for internal and external audiences.Started as Head of Media Relations for Alstom and oversaw this during the history making acquisition of Alstom by GE. Now working with the extended team to showcase our joint strength and industry standing and helping to maximise opportunities. Show less

Responsible for all marketing activity for Sapa Profiles UK including strategic direction, events, campaigns, social media, customer engagement and brand awareness activities.

Responsible for all marketing planning, budgets, resources, activities and results in this high growth, B2B mobile and cloud software business.Major responsibilities include the development of highly targeted marketing strategies, innovative go to market plans, and engaging lead generation campaigns. With management of effective execution using the full marketing communications mix to achieve exceptional results. Key supporting responsibilities are consistent global brand management, PR… Show more Responsible for all marketing planning, budgets, resources, activities and results in this high growth, B2B mobile and cloud software business.Major responsibilities include the development of highly targeted marketing strategies, innovative go to market plans, and engaging lead generation campaigns. With management of effective execution using the full marketing communications mix to achieve exceptional results. Key supporting responsibilities are consistent global brand management, PR and AR relationships, regular customer and internal communications, and insightful competitor monitoring and positioning. Show less

Responsible for all marketing activity within MLL Telecom including brand management and development, events, PR and AR activities, collateral development, messaging and positioning, analysis, extensive social and traditional media plans and delivery. Internal communications, web ownership, management of external agencies, joint marketing activities with partners and support of sales team.

Interim Marketing Manager for Quantum Plus Limited a specialist independant sourcing advisory organisation that has been advising clients since 1999 and helps companies reduce costs, improve services and grow their businessess.Engaged as their first full-time Marketing Manager tasked with establishing the company’s brand image, increasing PR coverage, raising awareness of their services and all campaign activities.

Marketing Manager for Cirrus Nova Limited in Leamington Spa. Responsible for the whole marketing function from brand identity to events and collateral to online social media presence. Achievements - complete redesign of the external website, achieving a significant increase in the number of unique visitors. Introduced extensive key collateral set including all copy writing and design briefs. Successfully managed and expanded the events programme, gaining additional interest from… Show more Marketing Manager for Cirrus Nova Limited in Leamington Spa. Responsible for the whole marketing function from brand identity to events and collateral to online social media presence. Achievements - complete redesign of the external website, achieving a significant increase in the number of unique visitors. Introduced extensive key collateral set including all copy writing and design briefs. Successfully managed and expanded the events programme, gaining additional interest from industry stakeholders. Achieved a big impact in PR coverage with publication of multiple articles, white papers and press releases. Show less

Blue Ocean Sailing are a single boat - Prima 38 - Yacht Charter Company offering racing, regatta, event, team building and day sails. We established this business back in 2002 to help fund our own passion for sailing and do race and corporate charters.

Home based ResponsibilitiesResponsible for developing and maintaining marketing strategies to meet organisational objectives.Ownership of all company marketing activities including extensive PR/AR programme, promotion, advertising, design, print & production, events and speaker programme.Management of marketing budget.Responsible for design, build and maintenance of external corporate website and blog.Management of internal communications programmeWorking with… Show more Home based ResponsibilitiesResponsible for developing and maintaining marketing strategies to meet organisational objectives.Ownership of all company marketing activities including extensive PR/AR programme, promotion, advertising, design, print & production, events and speaker programme.Management of marketing budget.Responsible for design, build and maintenance of external corporate website and blog.Management of internal communications programmeWorking with sales department to develop effective go to market plans. Also working closely with channel partners including the development of joint marketing collateral and events.Responsible for the accumulation of industry and competitive knowledgeActive representative for the company with charitable organisations and industry bodies i.e. Internet Watch Foundation, GSMA and MAAWG.Management of multiple agencies. Show less

Developing global internal and external marketing strategy for Cisco's Rural Broadband Solutions.Creation, ownership and maintenance of internal and some external web presence (mainly Mobile Operator Solutions).Management of budgets, across variety of channels including, print and production, PR, Filming, On-Line etc.Extensive research into industry trends and competitor movement.Responsibility for targeting, campaign development, execution and reporting.Working closely with… Show more Developing global internal and external marketing strategy for Cisco's Rural Broadband Solutions.Creation, ownership and maintenance of internal and some external web presence (mainly Mobile Operator Solutions).Management of budgets, across variety of channels including, print and production, PR, Filming, On-Line etc.Extensive research into industry trends and competitor movement.Responsibility for targeting, campaign development, execution and reporting.Working closely with both external suppliers and in-house teamsCopywriting for variety of collateral both internal and externalWorking closely with worldwide partner, channel and vertical teams supporting sales via marketing activityResponsible for all field communications including website, Placeware, newsletters, events and advertising.Working closely with dedicate PR and AR representativesWorking closely with external above and below the line agencies in the delivery of integrated marketing plan.Participation and ownership of a variety of internal roadshows and customer events. Show less

Outline of Responsibilities and RolesAfter being made redundant from Motorola in 2001, and with the decline generally of the telecoms industry at this time, I decided to concentrate on contract roles in order to gain additional experience and develop my skills. During this time, I also set up my own business and spent 5 months in the Caribbean culminating in sailing a 38 foot yacht back across the Atlantic from Antigua to Falmouth! This period was a tremendously rewarding and… Show more Outline of Responsibilities and RolesAfter being made redundant from Motorola in 2001, and with the decline generally of the telecoms industry at this time, I decided to concentrate on contract roles in order to gain additional experience and develop my skills. During this time, I also set up my own business and spent 5 months in the Caribbean culminating in sailing a 38 foot yacht back across the Atlantic from Antigua to Falmouth! This period was a tremendously rewarding and diverse one. The following is a brief overview of some of my activities during this time.Head of Client Services, Vertigo Life, London.Responsible for the creation and ownership of the Strategic Marketing Plan plus relationship management with both clients and suppliers. Other responsibilities included: the design and production of all marketing collateral including brochures, supplier and membership packs, design of company website, logo, stationery etc plus management and participation in a variety of tours, events and receptions.; Responsible for the generation of marketing collateral and all internal and external communications. Other responsibilities included: the production of monthly newsletters, brochures and promotional material, promotion of the company at client meetings and the planning and implementation of the overall marketing strategy. Show less

Worked as part of Motorola’s End to End Solutions Group. Working with a small team managing solutions in mobile IP billing, mediation, professional services and customer care. Technical and marketing responsibilities for the development, testing and demonstration of the products at major industry events.The role was international and included working closely with other Motorola groups. Migrated into 3G and was responsible for developing and marketing customised solutions for Network Operators… Show more Worked as part of Motorola’s End to End Solutions Group. Working with a small team managing solutions in mobile IP billing, mediation, professional services and customer care. Technical and marketing responsibilities for the development, testing and demonstration of the products at major industry events.The role was international and included working closely with other Motorola groups. Migrated into 3G and was responsible for developing and marketing customised solutions for Network Operators and Service Providers. Show less

Leading a team of 7 engineers, I was responsible for all aspects of a project to migrate 2500 users to Microsoft Outlook. This included time and resource allocation, budgets, installation schedules, configuration and migration of data, support, fault diagnosis and resolution.Team Leader - Desktop Services GroupIn addition to the day to day responsibility of running the team I was also responsible for a number of projects during my time in this role. These included the migration of… Show more Leading a team of 7 engineers, I was responsible for all aspects of a project to migrate 2500 users to Microsoft Outlook. This included time and resource allocation, budgets, installation schedules, configuration and migration of data, support, fault diagnosis and resolution.Team Leader - Desktop Services GroupIn addition to the day to day responsibility of running the team I was also responsible for a number of projects during my time in this role. These included the migration of 2,500 Swindon users to NT4.0 and Office 97. My responsibilities also included hardware and software audits, recommendations and implementations, installation, data migration, 1st/2nd line support and training of new users. Show less

from a temporary contract, I held three main positions at Motorola during my time here. Starting with the most recent; Worked as part of Motorola's End to End Solutions Group. Working with a small team managing solutions in mobile IP billing, mediation, professional services and customer care. Technical and marketing responsibilities for the development, testing and demonstration of the products at major industry events.The role was international and included working closely with other… Show more from a temporary contract, I held three main positions at Motorola during my time here. Starting with the most recent; Worked as part of Motorola's End to End Solutions Group. Working with a small team managing solutions in mobile IP billing, mediation, professional services and customer care. Technical and marketing responsibilities for the development, testing and demonstration of the products at major industry events.The role was international and included working closely with other Motorola groups. Migrated into 3G and was responsible for developing and marketing customised solutions for Network Operators and Service Providers. Market analysis and research, including international qualitative and quantitative research with focus groups, product, programme and project management, planning and forecasting.Worked closely with Motorola's customers and Account Managers to develop strong relationships and communication paths and identified suitable eco-partners and channels to deliver differentiated services for 2.5 and 3G.Responsible for the identification of appropriate business models and revenue generation opportunities.Initial blue-sky & brainstorming sessions, scoping, concept and design stages of the development process, through to implementation & support strategies. Show less

Actively involved in all aspects of the business and supporting the Marketing Director. From Database development to sales collateral, events and customer liasion