• Led the strategic marketing and creative initiatives across Butler’s Pantry’s diverse portfolio, including four exclusive venues, off-premise catering, and drop-off catering. • Developed and implemented a comprehensive marketing plan that guided team tasks and ensured promotion of services was implemented on time and on budget.• Played a pivotal role in the launch of two new venues (18Rails and The Reverie), overseeing brand development, website content creation, and generating interest to drive customer acquisition.• Managed all the content creation processes, including design, editing, and production of assets such as newsletters, brochures, advertisements, flyers, trade show graphics, and website updates.• Formulated and executed targeted print and digital advertising campaigns to support sales and marketing objectives, optimizing reach and engagement for diverse audiences across five brands.• Led the social media strategy across Butler’s Pantry and their four exclusive venues, incorporating best practices to drive engagement. Planned, created and posted compelling content that reflected the company’s mission and unique voice of each brand.• Overhauled copy and website design for The Coronado and Palladium Saint Louis, ensuring cohesive messaging, photography, and graphics maintained a consistent visual experience across the Butler’s Pantry family of brands.• Wrote and distributed press releases, cultivating positive media relationships to enhance public awareness of Butler’s Pantry and position the company as a thought leader.• Generated significant media exposure through earned placements in publications• Proactively managed all advertising contracts and the marketing budget.

• Direct, plan and set goals for marketing strategies and ensure ideas coincide with the company’s brand and mission statement.• Guide and mentor a marketing team of two by setting project deadlines and communicating conceptual and visual development of plans and designs.• Collaborate with department heads to discuss requirements, present concepts and coordinate creative initiatives.• Supervise creative aspects of a publication that is distributed to 25,000+ professionals in the wood flooring industry. • Oversaw the redesign of association’s main website, nwfa.org; including supervision of new copy for 40+ pages, new architecture of main and sub navigation, and imagery for entire site.• Created a logo and campaign materials for a global consumer outreach initiative that promotes the use of real wood.• Initiated the development of a social media strategy to strengthen presence and maintain brand consistency.• Established branding style recommendations and logo evolution plan that creates a cohesive look and style for NWFA across all media outlets. • Responsible for marketing budget.

• Served as lead graphic designer for the association and supported all departments.• Updated and maintained content for three websites.• Produced and managed two main stage productions for an annual trade show with 3,000+ attendees.• Monitored and provided content for all social media channels.• Integral role in launching NWFA University — an online learning platform. • Assisted the marketing manager with implementing a marketing strategy through various digital and print tactics.

• Designed/oversaw all visual materials for events and programs, including but not limited to the following: invitations, program books, reports, digital and print advertising, brochures, flyers, presentations, infographics, merchandise, mailers, banners, signage and videos.• Developed, distributed and managed the communication department calendar that includes astep-by-step timeline of all departmental activities, events and projects. • Instrumental in leading a website migration to a new content management system (CMS).• Directed studio photo shoots with professional photographers/videographers. • Created short video campaigns for awareness and fundraising• Created and sent e-mail campaigns to as many as 10,000+ recipients.

• Contributed content and graphic design support for website and email marketing, as well as, managed the email marketing user database. • Initiated a YouTube account and took over management of all other social media channels.• Established and maintained printer relations to ensure cost is kept within budget guidelines.

• Created advertising summary packets for donors after events. • Edited/organized photo inventory and was selected to provide graphic design support to communications manager.• Promoted and represented organization at 20+ community events.

• Represented three stations (106.5 WARH, 92.3 WIL and 101.1 WXOS) at more than 200 community events including radio remotes, van hits, charity events, broadcasts, parades and other events and effectively worked with the public, clients, radio hosts, and other employees.