Laura Healey Email & Phone Number

Exeter, New Hampshire, United States

Exeter, New Hampshire

Londonderry, Nh

Lateral shift from previous role as a Marketing Coordinator to a project and design focus. Continued to work within the Marketing Department but as the lead creative, executing premium branding across ECCO’s Wholesale partners, ECCO Owned & Operated (Retail), Digital Marketing, and General Marketing.• Implement Marketing campaigns visually in a manner that adheres to ECCO’s Global brand guidelines, in accordance with the Global Commercial Calendar, while still speaking to the American consumer• Create custom / localized materials for the US Market• Photograph product in-house in a lifestyle manner or render as such through photo manipulation to bridge the gap between HQ-produced Point-Of-Sale (POS) and sell-in imagery and the needs of the Market• Work with other members of the Marketing team to visually execute Marketing strategies / initiatives, either taking direction or working independently with a concept of own formulation. Occasional crossover with the eCommerce team if strategies called for a site component and also to ensure brand fluidity across all channels• Provide feedback and guidance on materials produced by colleagues or exterior agencies, including work created by the addition of a Marketing Intern for the latter half of 2016• Produce seasonal selling catalogs (linesheets)• Collaborate with members of the Global Brand and Marketing teams in Denmark, as well as the US’s sister office in Canada• Time manage and prioritize projects in a fast-paced environment without detriment to quality• Work directly with accounts and vendors on the production and distribution of materials, including file setup and proofing• Examples of design projects include but are not limited to: (nationally and regionally distributed) mailers, print ads, Out-Of-Home advertising, branded space development, eBlasts / email graphics, landing pages, social media graphics, digital banners, in-store displays, trade show graphics, and sell-in materials

Londonderry, Nh

Worked within the Marketing Department providing Marketing support for the Comfort & Style channel (Men’s, Women’s, and Leather Goods).• Implement Marketing campaigns for Comfort & Style and create branded materials for Key Accounts, independent retailers, in-store events, and seasonal trade shows• Trade show coordination, including registration, travel accommodations, shipping of materials, and on-site support• Assist with the planning, execution, and design needs for events, including regional Sales Conferences (in collaboration with ECCO’s Canadian office)• Fulfill product requests as fielded by the US PR agency for media opportunities• Produce seasonal selling catalogs (linesheets)• Work directly with accounts and vendors on the production and distribution of materials, including file setup and proofing• Examples of design projects include but are not limited to: (regionally distributed) mailers, print ads, branded space development, eBlasts graphics, paid site placements, trade show graphics, and sell-in materials

Boston, Ma

Provided company with administrative, graphic, and marketing support.• Member of small committee that was tasked with the initial redesign of the company’s website; created mockups upon which the design was based• Update aesthetic of existing trade show materials and develop additional collateral for distribution at events• Trade show coordination, including registration, travel accommodations, and shipping of materials• Manage calendar of business development events• Provide production support for new project proposals• Examples of additional design projects include: redesign of annually produced calendar, distributed to a client list of 800+; format state GIS business and strategic plans to be more functional and aesthetically pleasing, including the creation of infographics and other visuals; develop Map Gallery posters for annual ESRI User Conferences (considered for inclusion in ESRI’s annual Map Book publication); redesign of business cards and company letterhead

Boston, Ma

Performed a variety of support tasks, including image research, acquisition, and documentation for various exhibit projects; graphic production; and office administration.