Laura Healey Email & Phone Number

Exeter, New Hampshire, United States

Exeter, New Hampshire

Londonderry, NH

• Lateral shift from previous role as a Marketing Coordinator to a project and design focus. Continued to work within the Marketing Department but as the lead creative, executing premium branding across ECCO’s Wholesale.
• Implement Marketing campaigns visually in a manner that adheres to ECCO’s Global brand guidelines, in accordance with the Global Commercial Calendar, while still speaking to the American consumer
• Create custom / localized materials for the US Market
• Photograph product in-house in a lifestyle manner or render as such through photo manipulation to bridge the gap between HQ-produced Point-Of-Sale (POS) and sell-in imagery and the needs of the Market
• Work with other members of the Marketing team to visually execute Marketing strategies / initiatives, either taking direction or working independently with a concept of own formulation. Occasional crossover with the.
• Provide feedback and guidance on materials produced by colleagues or exterior agencies, including work created by the addition of a Marketing Intern for the latter half of 2016

Londonderry, NH

• Worked within the Marketing Department providing Marketing support for the Comfort & Style channel (Men’s, Women’s, and Leather Goods).
• Implement Marketing campaigns for Comfort & Style and create branded materials for Key Accounts, independent retailers, in-store events, and seasonal trade shows
• Trade show coordination, including registration, travel accommodations, shipping of materials, and on-site support
• Assist with the planning, execution, and design needs for events, including regional Sales Conferences (in collaboration with ECCO’s Canadian office)
• Fulfill product requests as fielded by the US PR agency for media opportunities
• Produce seasonal selling catalogs (linesheets)

Boston, MA

• Provided company with administrative, graphic, and marketing support.
• Member of small committee that was tasked with the initial redesign of the company’s website; created mockups upon which the design was based
• Update aesthetic of existing trade show materials and develop additional collateral for distribution at events
• Trade show coordination, including registration, travel accommodations, and shipping of materials
• Manage calendar of business development events
• Provide production support for new project proposals

Boston, MA

Performed a variety of support tasks, including image research, acquisition, and documentation for various exhibit projects; graphic production; and office administration.