Laura Hearn Email & Phone Number

Boston, Ma, Us

United States

Working closely with clients, I offer a range of services—including content design, messaging, brand identity, and UX—crafting end-to-end user experiences across a range of industries, enhancing brand visibility and user engagement. Clients include: Wrangler Jeans, Beauty Bio, Small Batch Baking Co., and others through a digital creative agency in Boston (names provided upon request).

Co-founder of Glassy, a wine app that makes it easy to discover wines you'll enjoy, while also expanding the definition of wine culture for a more inclusive experience.

Boston, Massachusetts, United States

I led the strategic development and execution of content for Fidelity's women’s digital marketing initiatives, driving impactful results and enhancing brand influence among women investors. My focus was developing messaging hierarchy, branding, content development, wireframing, user journeys, and user testing for digital experiences.

Boston, Massachusetts, United States

As GCD, I oversaw creative direction for all digital customer experiences, as well as pioneered the content strategy for automated customer journeys. Prior to this, I led creative direction and content for national brand campaigns, elevating brand perception and driving increased sales across product lines.

Greater Boston Area

Recognized by the Gramercy Institute, as one of the “20 Rising Stars” in financial services marketing | Led brand storytelling and strategy development for all digital brand and advertising initiatives across web, social, video, animation, and TV | Oversaw all aspects of creative process from creative brief alignment to concept creation to client presentations to execution |Hired, managed and developed team of four writers | Led creative direction for all US marketing campaigns| Developed concepts, creative direction, and writing across web, social, video, animation, and TV | Established and implemented creative brief process for US marketing and creative teams; developed and led bi-annual creative brief trainings for US marketing teams

Greater Boston Area

Known for collaborating seamlessly with designers, stakeholders, product owners, and developers, I led content development as the sole UX writer on the web team. Prior to this, I managed and mentored a team of four writers, while serving as the senior writer where I led creative concepting and copy development across various media, specializing in engaging student and teacher audiences.

Greater Boston Area

As the senior writer for digital content, I led creative strategy and writing for all marketing campaigns, resulting in year-over-year growth in fundraising efforts, community engagement, and first-time donations. Honed my craft in branding and developed the organization's first tone and voice guidelines, ensuring a seamless and consistent brand experience.

Wrote, produced, and marketed monthly enewsletter; Improved click through rate by 10.02% to an average CTR of 25%. | Manage all aspects of social media including Facebook and Causes.org. | Project Manager and Copywriter of rebranded marketing collateral.

• Supervised all copy development and junior staff. • Conceptualized and developed copy across all media platforms including video, web, and print. • Developed concept and accompanying collateral for the Advertisers National Association event in 2008. Event procured record turnout and sales teams reported excellent results in networking and business leads. • Developed internal online survey distributed to 400 Aquent employees, compiled and analyzed results, and presented findings to c-level employees. Presentation resulted in the decision to rebrand the company.• Managed development of online copy for the new website during companywide rebranding initiative.

User Experience Design

8 Hours/Day, 5 Days/Week, 10 Weeks. 400+ Hours in a fully immersive user experience design program. Curriculum teaches user research.

Certificate, Aesthetician/Esthetician And Skin Care Specialist

B.A, Communications

Education record