Laura Heller is a Contributor at Forbes.com. They possess expertise in blogging, journalism, editing, publishing, editorial and 29 more skills. Colleagues describe them as "Laura has forgotten more about retail than I’ve ever known – and that’s just in the last five minutes. I was amazed at how much I learned about the industry by working for her for a few days covering a trade show. Many folks claim to have a deep understanding of a field. Laura walks the walk. " and "Laura is a kind, positive and detailed leader who works hard to teach students the importance of trade journalism. Her knowledge and expertise in the world of B2B journalism has helped her excel in her career. Laura keeps an open mind when it comes to ideas presented in the classroom and challenges her students on a daily basis. "