Providing expert advice and guidance on social media best practices for financial services clients and agency partners for ongoing marketing campaigns, including content creation, and communications targeted at clients and prospects of financial advisors, institutional and retail investors.Increasing social media audience of one financial services client by 28%, total engagement by 1.25k% and posting activity by 200%.Managing team of 3 coordinators in client relations, organic… Show more Providing expert advice and guidance on social media best practices for financial services clients and agency partners for ongoing marketing campaigns, including content creation, and communications targeted at clients and prospects of financial advisors, institutional and retail investors.Increasing social media audience of one financial services client by 28%, total engagement by 1.25k% and posting activity by 200%.Managing team of 3 coordinators in client relations, organic social strategy, execution and tracking KPIs across a range of clients on Twitter, Facebook, LinkedIn and Instagram.Developing long-range content strategies to streamline marketing efforts across a range of platforms and applications for B2B clients.Producing in-depth monthly and quarterly reports to summarize key insights for senior leaders and clients using RivalIQ and Google Analytics to optimize engagement and conversion.Advising clients on leveraging the latest developments and social trends with social listening tools like SproutSocial and Meltwater to gain insights.Collaborating with cross-functional teams to align digital campaigns with broader marketing campaigns. Show less

Managed revenue objectives by analyzing product styles and adjusting internal inventory, and visual merchandising plans to increase revenue exceeding monthly corporate sales targets by 150%. Defined data-driven pricing strategies to enhance sales and customer engagement, as well as leading omni-channel sales training.Led the internal Net Promotor Score (NPS) training program and increased NPS by 30%.

Managed high-performing team of 40 in retail store environment by managing store operations, customer service and inventory control.Developed channel marketing programs through social media campaigns, grassroots events and brand ambassador partnerships.Consistently achieved corporate sales targets, including largest single day sales of $130k.Facilitated staff development and training initiatives.

Provided administrative support to project leader of the Ontario Online Learning Consortium by arranging senior management board meetings, taking minutes, preparing documentation, and organizing caterers.Coordinated support between 2 locations by scheduling meetings, organizing minutes, editing documentation, and distributing minutes to all participating parties.

Ensured enjoyment of passengers while sailing around the Whitsunday islands.Hoisted and trimmed sails.Led tours of Whitehaven Beach.Cooked and prepared meals for passengers.Assisted with snorkeling and diving activities.Maintained cleanliness of boat.

Cultivating new relationships with potential fundraisers and supporters through the Sporting Life 10K.Planning and assisting with strategies to move current 10K fundraisers up the donor pyramid.Creating promotional materials and monitor registrations for the 10K.

Trained staff in water activities including sailing, canoeing and kayaking. Evaluated staff on their performance.Led weekly staff meetings.Prepared program supplies and equipment for staff.Provided excellent administrative support to peers and senior management.Helped organize and execute end of summer staff banquet.