Corporate brand lead for Imperial War Museums across its five branches. Acting as brand guardian and ensuring brand consistency across all touchpoints (visual and tone of voice), elevating the museum's reputation, and leaving a lasting impact on audiences. Delivering key brand projects. Destination Marketing Manager for Churchill War Rooms. Developed the strategy and campaign planning for CP23 for Churchill War Rooms. Launched the new sell-out 'Secrets of Churchill War Rooms'… Show more Corporate brand lead for Imperial War Museums across its five branches. Acting as brand guardian and ensuring brand consistency across all touchpoints (visual and tone of voice), elevating the museum's reputation, and leaving a lasting impact on audiences. Delivering key brand projects. Destination Marketing Manager for Churchill War Rooms. Developed the strategy and campaign planning for CP23 for Churchill War Rooms. Launched the new sell-out 'Secrets of Churchill War Rooms' guided tour, including devising positioning and messaging.Matrix management of the Brand and Marketing Officer. Show less

Led a team of seven to deliver impactful B2B/B2C multi-channel campaigns and strategic initiatives - areas included product marketing, brand marketing, social and content marketing, and graphic design.Managed freelance resources and external agency relationships, including overseeing the pitching process.Delivered a strategic review of the international go-to-market approach for 2022. Managed the BTEC brand, including PR and influencer strategies, brand guardianship… Show more Led a team of seven to deliver impactful B2B/B2C multi-channel campaigns and strategic initiatives - areas included product marketing, brand marketing, social and content marketing, and graphic design.Managed freelance resources and external agency relationships, including overseeing the pitching process.Delivered a strategic review of the international go-to-market approach for 2022. Managed the BTEC brand, including PR and influencer strategies, brand guardianship (including the development of new brand guidelines), and event strategy. Oversaw the annual brand tracker to measure improvements in awareness, perception and consideration. Commissioned research and used customer insight to develop campaign messaging and creative execution, particularly in developing personas for a new 'adult-learner' segment. Directed social media channels and developed creative content marketing strategies in collaboration with the Social and Content Manager. Developed our first influencer co-created native content. Project managed multiple campaigns in a complex, regulated, and fast-paced environment.Allocated and managed substantial budgets.Delivered on annual revenue and lead targets. Measured campaign outcomes to deliver continuous improvement. Completed CIM Managing the Brand course. Show less

Led a team of product and brand marketers to deliver end-to-end multi-channel campaigns.Collaborated with product and sales colleagues to manage a multi million portfolio. Managed key stakeholders and influenced for change in a large, complex organisation.Developed the 2020 marketing strategy for BTEC into UK schools, taking into account the impacts of Covid-19 and its effect on the education landscape, to ensure we effectively prioritised products within the portfolio. Worked… Show more Led a team of product and brand marketers to deliver end-to-end multi-channel campaigns.Collaborated with product and sales colleagues to manage a multi million portfolio. Managed key stakeholders and influenced for change in a large, complex organisation.Developed the 2020 marketing strategy for BTEC into UK schools, taking into account the impacts of Covid-19 and its effect on the education landscape, to ensure we effectively prioritised products within the portfolio. Worked with corporate communications colleagues to deliver timely and clear guidance to customers. Took on responsibility for the BTEC brand, including overseeing the delivery of key brand campaigns and strategic initiatives, developing messaging for different audiences, and analysing campaign results to deliver customer journey improvements.Supported by Pearson to study alongside this role for an MA in Business and Management as part of a Level 7 Senior Leader apprenticeship. Show less

Launched the new BTEC Tech Award qualifications, successfully retaining customers and acquiring new ones. Working alongside Sales and Product colleagues in a close-knit collaboration resulted in a 5% revenue growth for this product.Responsible for the campaign strategy and planning for all marketing of BTEC into UK schools. Managed a small team of two. Built-up and lead a new team from scratch following a restructure. Nominated for a Going the Extra Mile award for… Show more Launched the new BTEC Tech Award qualifications, successfully retaining customers and acquiring new ones. Working alongside Sales and Product colleagues in a close-knit collaboration resulted in a 5% revenue growth for this product.Responsible for the campaign strategy and planning for all marketing of BTEC into UK schools. Managed a small team of two. Built-up and lead a new team from scratch following a restructure. Nominated for a Going the Extra Mile award for delivering a key customer experience project on time and to budget, resulting in a significant CX survey score uplift and smoother onboarding for customers. Developed an SLT case-study campaign to target a key segment and challenge perceptions by showcasing how different types of schools were teaching BTEC and why SLT believe in them.Managed the budget for BTEC into the schools market. Managed ‘Head of’ level stakeholders across product management, field and internal sales, and portfolio management. Show less

Delivered end-to-end subject-level campaigns through all phases of the campaign lifecycle, including planning, creative development, audience segmentation, campaign execution, and tracking analytics.Responsible for various subject-level lists, across qualifications and resources. Work on the full marketing mix, across print and digital. Launched new specifications in Art and Computer Science.Awarded a GEM (Going the Extra Mile) award for work on improving the FE Twitter account,… Show more Delivered end-to-end subject-level campaigns through all phases of the campaign lifecycle, including planning, creative development, audience segmentation, campaign execution, and tracking analytics.Responsible for various subject-level lists, across qualifications and resources. Work on the full marketing mix, across print and digital. Launched new specifications in Art and Computer Science.Awarded a GEM (Going the Extra Mile) award for work on improving the FE Twitter account, and quickly surpassing targets. Show less

Produced newsletters, organised and recorded lectures, uploaded blogs, and updated web content.This role was a 3-month contract with the History of Art department.

Organised and hosted alumni events and created publications to support the St Hilda's College Development Office with fundraising objectives. Stewarded key alumni and oversaw alumni committee meetings.

This role was at St Hugh's College and encompassed student recruitment, widening participation and admissions administration.Encouraged applicants to apply to Oxford University from non-traditional backgrounds. Presented workshops, attended UCAS fairs, and organised school visits and open days. Ran the annual admissions cycle - including scheduling interviews and communicating outcomes.