Laura Mckay Email and Phone Number
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A passionate (and award-winning) exec level brand marketing and communications professional with more than 18 years’ experience in beer brand, hospitality and food categories. Title holders of the national Beer & Cider marketing awards - winning the Grand Prix twice in a row.A successful track record of engaging teams, driving the change agenda, as well as preparing for and successfully launching data-informed campaigns, partnerships and brands. Innovation lead and always thinking about ways to drive brands and projects forward. Experienced at combining creative marcomms with rigorous commercial sense.My experience spans in-house and agency, and working across a number of categories but always with a focus on beer, hospitality and leisure. Board member / trustee of the Cornwall Air Ambulance. Beer sommelier in training.Claims to fame (!)Beer & Cider Marketing Awards 2022: Overall winners; best design for korev. Beer & Cider Marketing Awards 2018: 2018 Grand Prix overall winners; Beer marketing of the year; Best integrated campaign for Tribute Ale.Winner: Young Communicator of the Year - CIPR SouthPR Week 30 under 30 - a few years ago!
St Austell Brewery
View- Website:
- staustellbrewery.co.uk
- Employees:
- 647
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Marketing And Communications DirectorSt Austell BreweryTruro, Gb
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Marketing & Communications DirectorSt Austell Brewery Feb 2023 - PresentSt Austell, Cornwall, GbExec level role, proudly leading a team spanning communications, sustainability and reputation management, insight, beer brand (trade and consumer marketing) and pub marketing, design, events, partnerships and sponsorships. Portfolio custodian and responsible for driving the innovation and NPD strategy. Accountability for all marketing deliverables, agency contracts. Exec lead for sustainability and embedding into the strategic plan; commercially adept and confident translating data for marketing intent.
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Head Of Marketing - Beer & BrandsSt Austell Brewery Oct 2020 - Feb 2023St Austell, Cornwall, GbI led the marketing team spanning insight, digital, events, sponsorships, trade and consumer marketing. Brand custodian and responsible for driving the innovation and NPD strategy. I lead on data-informed annual brand plans, with accountability for all marketing deliverables, and passionately drive the training and development of all marketing team members.Role highlights:• Responsible for translating and delivering new positioning into a new brand identity across all consumer touchpoints during 2021 including pack design, comms, event sampling. Sales up +43% MAT and three times as much brand recognition when tracking versus key competitor. • Developed new tone of voice for leading brand in the portfolio; improved PR and social media plans. Delivering a +11%, ahead of category growth and after periods of declining sales. Key marketing metrics saw highest ever brand equity and online positive net sentiment.• Established and launched a new insight and shopper marketing team to further aid off trade sales. • Incremental sales and distribution through innovation / new pack types for a Tesco #2 category BWS brand.
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Beer Brand Marketing ManagerSt Austell Brewery Sep 2017 - Sep 2020St Austell, Cornwall, GbA wide-ranging role which involved all areas of the marketing mix. Working across the St Austell Brewery and Bath Ales portfolio of brands, the role included the planning and delivery of integrated marketing promotional plans with a focus on engaging our target consumers. Working closely with the activation and sales teams the role entailed creating distinctive reasons to purchase through annual campaigns.
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National Media And Communications ManagerSt Austell Brewery Mar 2016 - Sep 2017St Austell, Cornwall, GbWith a focus on supporting the core beer brands, Tribute, Korev and Proper Job, I was responsible for delivering integrated brand communications. My role also included the delivery of national corporate business communications and travel, supporting the company's 175+ pubs, inns and hotels across the south west. I also managed the PR and brand communications for Bath Ales, which St Austell Brewery acquired in 2016.
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Board TrusteeCornwall Air Ambulance Trust Jan 2021 - PresentNewquay, Cornwall, GbVolunteer role. Trustee for one of the county’s highest profile charities. My role entails setting and maintaining the vision, mission and values as well as developing the direction and longer-term strategies. A role ensuring compliance with the Governing Document and that the charity acts in the furtherance of its objects. Ensures accountability, and that Cornwall Air Ambulance applies its resources exclusively in support of its objectives and in the best interests of the charity. -
Freelance Pr And Brand Marketing Communications ConsultantConsultancy Mar 2016 - Nov 2016Alongside my two-day a week employment contract with St Austell Brewery I undertook freelance brand communications support for a range of businesses across the food and lifestyle sectors. Relevant successes included being asked to research and write a business and brand marketing strategy for one of the UK’s largest independent confectionery companies. This was used to help inform and validate subsequent NPD plans and support the launch of two new consumer confectionery brands in the UK-market.
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Senior Account DirectorWild Card Pr May 2015 - Feb 2016London, GbIn this role I devised, planned and managed the delivery of communications strategies at a senior management level for leading food and drink brands including Dickinson & Morris pies (Samworth Brothers), Davidstow Cheddar (now part of Saputo), Kelly’s of Cornwall Ice Cream (now owned by Froneri) and Rodda’s Cornish Clotted Cream. I was a new-business lead and adept at planning and presenting engaging campaigns and experiences for clients’ customers and target audiences. A focus of the role was interpreting data, competitor analysis and devising marketing and communications plans which were fully aligned to business priorities and client KPIs. I led and inspired a team of six across multiple brand accounts. I provided support and guidance whilst keeping a firm handle on activity and budgets to ensure accounts were run efficiently and remained profitable. I also held the role of interim head of digital for five months across the agency advising on the company’s biggest clients. I was also a key member of the crisis communications team. -
Account DirectorWild Card Pr Jul 2013 - May 2015London, GbWorking across a range of local and national travel, food, drink and lifestyle brands I was responsible for the senior level day-to-day management and strategic direction of my designated accounts. I also played an active role in digital integration and held the role of interim head of digital alongside my AD role. I was expected to lead and inspire team members to ensure that client campaigns exceeded expectations at the same time as being delivered on time and on budget.
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Senior Account ManagerWild Card Pr Jan 2013 - Jun 2013London, Gb
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Account ManagerWild Card Pr Dec 2011 - Dec 2012London, Gb
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Senior Account ExecutiveWild Card Pr Mar 2010 - Dec 2011London, Gb
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Business MentorYoung Enterprise Uk Sep 2014 - Apr 2015Oxford, England, GbBusiness coaching and mentoring a Young Enterprise team from Richard Lander School, Truro. -
Communication Team Committee VolunteerCornwall Community Foundation Sep 2013 - Feb 2015Launceston, Cornwall, GbPart of the volunteer committee group supporting the wider marketing of the charity. -
Committee MemberThe Hub Business Network Sep 2008 - Dec 2014I was part of the committee and organised monthly networking events across Cornwall. The role was completely voluntary.The highlight on the Hub's calendar of events is the annual Hub Awards which showcases the successes of start up businesses and young entrepreneurs. The 2014 awards were the biggest yet and attracted more than 145 people from across the county's business community.My role on the committee was varied but given my marketing and PR experience, I lead on promoting both the awards and the network in general.
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Senior Account ExecutiveDeborah Clark Associates Oct 2008 - Feb 2010Plymouth, Plymouth, GbIn this position I gained experience of working across a varied range of public and private corporate and consumer accounts targeting B2B and B2C media. -
Account ExecutiveDeborah Clark Associates Oct 2006 - Oct 2008Plymouth, Plymouth, Gb
Laura Mckay Education Details
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Plymouth Marjon UniversityMedia And Pr -
Truro And Penwith CollegeIlm Business Coaching
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The Beer & Cider Academy
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The Beer & Cider Academy
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Chartered Management InstituteManagement And Leadership
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The Cornwall College GroupCim Professional Marketing Certificate
Frequently Asked Questions about Laura Mckay
What company does Laura Mckay work for?
Laura Mckay works for St Austell Brewery
What is Laura Mckay's role at the current company?
Laura Mckay's current role is Marketing and Communications Director.
What is Laura Mckay's email address?
Laura Mckay's email address is mc****@****y.co.uk
What is Laura Mckay's direct phone number?
Laura Mckay's direct phone number is +4434524*****
What schools did Laura Mckay attend?
Laura Mckay attended Plymouth Marjon University, Truro And Penwith College, The Beer & Cider Academy, The Beer & Cider Academy, Chartered Management Institute, The Cornwall College Group.
Who are Laura Mckay's colleagues?
Laura Mckay's colleagues are Raimonda Papukaitė, Tracey Marshall, Cathryn Richards, Mel Moser, Georgina Young, Owen Shanks, Claire Vanni.
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