Direct 8 for strategic corporate communications, focusing on media outreach to local and global audiences, pertaining to policy-shaping, sense-making, narrative-setting and messaging, and mapping of communications and engagement platforms.Core responsibilities:- Strategic Corporate Communications- Media Relations- Public Relations- Content Management- Budget Management- Issues Management- Crisis Communications- Brand Awareness- Event Management- Change Management- Stakeholder Management- Reversed bad publicity for schemes and policies - Attained numerous headline and leading media coverage for several World Cities Summit events on HDB’s smart technology and sustainability-led initiatives.

Spearheaded strategic communications with focus on media relations and event management, overseeing team of 6. Assisted Deputy Director with business dealings as representative in her absence.Core responsibilities:- Strategic Communications- Media Relations- Event Management- Content Management- Issues Management- Stakeholder ManagementKey achievements:- Acquired frequent headline and leading media coverage for HDB’s news and announcements.- Identified, trained, and grew pool of spokespersons to >50 as part of program at Singapore Media Academy.- Participated in East Asia-Latin America Cooperation Journalists’ Visit Program (FEALAC JVP) dialogue to share policies and products, thus advancing HDB’s stature as global thought leader.

Managed media relations and event management, handling crisis communications and reputation management. Collaborated with networks such as Bloomberg, BBC, The Economist, and National Geographic.Core responsibilities:- Strategic Communications- Media Relations- Event Management- Crisis Communications- Reputation Management- Stakeholder ManagementKey achievements:- Coordinated bilateral visit for PRC’s Politburo Member and Minister of Central Organisation Department (COD) Li Yuanchao in 2010, who co-chaired 2nd China-Singapore Forum on Leadership with SGP leaders.- Reworked corporate video demonstrating HDB’s story to be shared publicly. Administered creative direction for production.

Drove communications with focus on corporate events and visits while driving international and government relations across 8 BUs, and expedited facilities management for galleries and exhibition spaces.Core responsibilities:- Strategic Communications- Event Management- Government Relations- Facilities Management- Stakeholder ManagementKey achievements:- Organised inaugural visit by UK’s Duke and Duchess of Cambridge to SGP in 2012 to showcase public housing with >300 visitors.- Coordinated launch of Punggol Waterway Park for >1K visitors as part of team in 2011. Planned and executed event in collaboration with key stakeholders.- Revamped 3 galleries as project lead, providing creative direction for project (e.g. video, design of exhibition, photography, and copywriting for branding material).

- Brainstormed, researched, wrote feature stories- Covered people, products, services, events - Conducted interviews with prominent personalities for stories - Assisted in photoshoots, styling etc.