Laura Hoffman

Laura Hoffman Email and Phone Number

Corporate Marketing and Communications @ Astronics Corporation
Seattle, WA, US
Laura Hoffman's Location
Seattle, Washington, United States, United States
Laura Hoffman's Contact Details
About Laura Hoffman

I help companies achieve growth and corporate objectives through strategic marketing.I have 20+ years of automation solutions experience (software, networking, hardware, ML)I can helicopter between strategic vision and rolling my sleeves up for tactical implementation. I am a marketer who likes solving business challenges and working with cross-functional teams. I embrace technology tools and am passionate about evolving marketing for effectiveness and efficiency.I have expertise in generative AI business marketing use cases, using Chat GPT and other tools. I am a full-funnel marketer who understands and connects the creative and data-driven sides of marketing. I enjoy helping marketers succeed in their careers and work projects.----Business and Marketing Specialties: Identifying and applying gnerative AI to practical, real world use cases for marketingHelping marketers understand, learn, and use generative AIHelping corporate marketers navigate AI and develop own AI use plan and roadmapMarketing assessments, realignments and transformationsChannel partner programs and channel marketing ("to" and "through" distribution)Acquisition and merger integrationsTeam leadership, staff management, development, hiring, coachingProduct Marketing Customer focused marketingBrand development, brand evolution refreshes, messaging frameworksDemand Generation including traditional lead generation and ABMFull-funnel marketing from brand to demand to customers Digital Marketing, Inbound Marketing, Content Marketing, Social MediaDemand generation, lead nurture. sales-marketing alignmentPR and thought leadershipGlobal marketing and localization of marketing programs----Automation Technologies/Products/SolutionsHardware + Sofware | B2B global brands with Channel Partner networksRobotics,, Machine Vision, Computer Vision, 3D Millimeter-Wave Imaging, Barcoding, Industrial Controls, Industrial Networking, Unattended Retail TechnologiesIndustries: Manufacturing, Supply Chain, Warehousing, Logistics and 3PL, Pharma, Healthcare, Food & Beverage, Packaging, Electronics, Semiconductor, Transportation----Non-Technical Products / SolutionsB2B and B2B2CMasonry and Hardscape products for B2B architects, interior designers, landscapers, masons, builders Direct-to-consumer home construction & home improvement: eCommerce + brick & mortar storesRescue equipment for fire and emergency servicesSki resorts and regional tourism destinationsIndustries: Home improvement, construction, fire rescue, tourism hospitality

Laura Hoffman's Current Company Details
Astronics Corporation

Astronics Corporation

View
Corporate Marketing and Communications
Seattle, WA, US
Website:
astronics.com
Employees:
1953
Laura Hoffman Work Experience Details
  • Astronics Corporation
    Corporate Marketing And Communications
    Astronics Corporation
    Seattle, Wa, Us
    View
  • Ai Content Help
    Fractional Marketing Director | Business Consultant
    Ai Content Help Jul 2023 - Present
  • Magnumstone Retaining Walls
    Director Of Marketing - Temporary Contract
    Magnumstone Retaining Walls Jan 2024 - Sep 2024
    View
  • Zebra Technologies
    Director Marketing, Robotics Automation
    Zebra Technologies Mar 2022 - Jun 2023
    Lincolnshire, Il, Us
    Transition marketing leadership role following the acquisition of Fetch Robotics with dedicated robotics automation marketing team. Heavy emphasis on building out digital marketing programs and stimulate demand generation while preparing to evolve Fetch Robotics for transition into the larger Zebra marketing ecosystem. Some accomplishments:• Created annual marketing plan for robotics automation with regular update reports• Extensive digital demand generation and ABM, 4x leads YoY• Launched a new channel program for robotics, including coop marketing, and sales content library • Rapid brand awareness expansion through cooperative partner marketing campaigns globally• Built diverse digital content libraries and managed communications platforms and web content • Accelerated thought leadership coverage through PR, paid media placements, and LinkedIn
    View
  • Thruwave Inc.
    Head Of Marketing & Communications
    Thruwave Inc. Jan 2021 - Mar 2022
    Seattle, Washington, Us
    View
  • Avanti Markets
    Head Of Marketing
    Avanti Markets Nov 2019 - Jan 2021
    Renton, Washington, Us
    Market Types: B2B, B2C and B2B2CIndustry: Unattended Retail Solutions including micro markets and smart vending solutions
    View
  • Mutual Materials Company
    Strategic Marketing, Branding & Business Transformation Initiatives
    Mutual Materials Company 2014 - 2019
    Bellevue, Wa, Us
    Market Types: B2B, B2B2C, direct B2C including eCommerce + own showroom storesMarkets/Industry: Commercial architecture and design, Residential home builders, Retail home improvements stores.
    View
  • Red Lion Controls
    Global Marketing
    Red Lion Controls 2011 - 2014
    York, Pennsylvania, Us
    Market Type: B2B, globalIndustry: Industrial Automation, Industrial Networking, Industrial ControlsLed marketing and corporate communications for a three-company merger combining a leading industrial controls company with two leading industrial networking companies.
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  • Omron Microscan
    Director Global Marketing (+ Channel And Business Dev Manager, Senior Marketing Manager)
    Omron Microscan 2009 - 2011
    Hoffman Estates, Il, Us
    View
  • Omron Microscan
    Director Of Marketing And Channel Development
    Omron Microscan 2007 - 2009
    Hoffman Estates, Il, Us
    View
  • Omron Microscan
    Senior Marketing Manager & Marketing Manager Roles
    Omron Microscan 1997 - 2007
    Hoffman Estates, Il, Us
    View

Laura Hoffman Skills

Product Marketing Lead Generation Email Marketing Online Marketing Integrated Marketing Marketing Communications Marketing Management B2b Marketing Marketing Strategy Strategy Management Crm Social Media Marketing Online Advertising Product Management Demand Generation Market Planning Marketing Automation New Business Development Business Development Leadership Multi Channel Marketing Marketing Trade Shows Strategic Partnerships Product Development Brand Development E Commerce Digital Marketing Advertising Change Management B2b Inbound Marketing Social Marketing Program Management Product Launch Sales Strategic Planning Corporate Communications Sales Process Public Relations Seo Team Building Salesforce.com Cross Functional Team Leadership Competitive Analysis

Laura Hoffman Education Details

  • University Of Washington
    University Of Washington
    Communication
  • Sales Brain
    Sales Brain
    2-Day Workshop
  • Online Marketing Certified Professional
    Online Marketing Certified Professional
    Online Marketing Associate
  • Market Motive
    Market Motive
    Online Marketing Fundamentals
  • Emarketing Association
    Emarketing Association
    Emarketing
  • Pragmatic Marketing
    Pragmatic Marketing
    Product Marketing & Product Launches
  • Università Per Stranieri Di Siena
    Università Per Stranieri Di Siena
    Language & Art History

Frequently Asked Questions about Laura Hoffman

What company does Laura Hoffman work for?

Laura Hoffman works for Astronics Corporation

What is Laura Hoffman's role at the current company?

Laura Hoffman's current role is Corporate Marketing and Communications.

What is Laura Hoffman's email address?

Laura Hoffman's email address is lh****@****ets.com

What is Laura Hoffman's direct phone number?

Laura Hoffman's direct phone number is +142545*****

What schools did Laura Hoffman attend?

Laura Hoffman attended University Of Washington, Sales Brain, Online Marketing Certified Professional, Market Motive, Emarketing Association, Pragmatic Marketing, Università Per Stranieri Di Siena.

What skills is Laura Hoffman known for?

Laura Hoffman has skills like Product Marketing, Lead Generation, Email Marketing, Online Marketing, Integrated Marketing, Marketing Communications, Marketing Management, B2b Marketing, Marketing Strategy, Strategy, Management, Crm.

Who are Laura Hoffman's colleagues?

Laura Hoffman's colleagues are Kimi Klink, Duane Kelly, Ray Moravec, Dave Hochadel, Chris Gill, Sarah Eckenrode, Bruce Hudson.

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