Laura Hoffman Email & Phone Number

I help companies achieve growth and corporate objectives through strategic marketing.I have 20+ years of automation solutions experience (software, networking, hardware, ML)I can helicopter between strategic vision and rolling my sleeves up for tactical implementation. I am a marketer who likes solving business challenges and working with cross-functional teams. I embrace technology tools and am passionate about evolving marketing for effectiveness and efficiency.I have expertise in generative AI business marketing use cases, using Chat GPT and other tools. I am a full-funnel marketer who understands and connects the creative and data-driven sides of marketing. I enjoy helping marketers succeed in their careers and work projects.----Business and Marketing Specialties: Identifying and applying gnerative AI to practical, real world use cases for marketingHelping marketers understand, learn, and use generative AIHelping corporate marketers navigate AI and develop own AI use plan and roadmapMarketing assessments, realignments and transformationsChannel partner programs and channel marketing ("to" and "through" distribution)Acquisition and merger integrationsTeam leadership, staff management, development, hiring, coachingProduct Marketing Customer focused marketingBrand development, brand evolution refreshes, messaging frameworksDemand Generation including traditional lead generation and ABMFull-funnel marketing from brand to demand to customers Digital Marketing, Inbound Marketing, Content Marketing, Social MediaDemand generation, lead nurture. sales-marketing alignmentPR and thought leadershipGlobal marketing and localization of marketing programs----Automation Technologies/Products/SolutionsHardware + Sofware | B2B global brands with Channel Partner networksRobotics,, Machine Vision, Computer Vision, 3D Millimeter-Wave Imaging, Barcoding, Industrial Controls, Industrial Networking, Unattended Retail TechnologiesIndustries: Manufacturing, Supply Chain, Warehousing, Logistics and 3PL, Pharma, Healthcare, Food & Beverage, Packaging, Electronics, Semiconductor, Transportation----Non-Technical Products / SolutionsB2B and B2B2CMasonry and Hardscape products for B2B architects, interior designers, landscapers, masons, builders Direct-to-consumer home construction & home improvement: eCommerce + brick & mortar storesRescue equipment for fire and emergency servicesSki resorts and regional tourism destinationsIndustries: Home improvement, construction, fire rescue, tourism hospitality

Listed skills include Product Marketing, Lead Generation, Email Marketing, Online Marketing, and 42 others.