Laura Hoffmeyer Email & Phone Number

Charleston, South Carolina, Us

Okemos, Mchigan, Us

Pontiac, Michigan, Us

(FinTech/Secondary Marketing/Capital Markets)Developed new features for large-scale applications leveraging C#, .NET frameworks MVC and javascript. Cross-team collaboration on new products and product options for UWM. Took on and completed an entire feature within the first month on the secondary team. Worked closely with team lead on functionality discovery and implementation for UWM’s new buydown product offering. Took on and completed an entire feature within the first month on the secondary team. Completed both Dev I and Dev X programs with professional recognition from UWM’s CTO.

Pontiac, Michigan, Us

Dev X program completed: Focused on diving further into OOD [the four pillars], TDD, and other backend [C#] programming techniques and disciplines with [like MVC and n-layer].

Pontiac, Michigan, Us

Dev I program completed: Primary focus on the basics of programming [collections, objects, etc].

Troy, Michigan, Us

Project lead on various web and digital projects. Developing project proposals, project briefs, and timelines. Internal and client-side communication. Managing client expectations with team deliverables. Managing budgets, resources, and vendors. Owing projects through the entire life-cycle. Executing HTML/CSS tasks. Developing and improving processes.

Dearborn, Michigan, Us

Assisted with the optimization and UX redesign of Ford’s LMS tool - Saba. I developed the agile project strategy; utilizing user stories/goal setting for informed decision making & longevity of the ongoing support model. Collaborated with & presented to global teams and stakeholders. Designed and developed micro applications (HTML, CSS). General UI maintenance to LMS tool.

Lansing, Michigan, Us

Managed 10-15 projects simultaneously - website and web application launches, identity & name development, rebranding & phasic rollout strategies, research-driven campaigns, and photoshoots. Adjusting team focus daily on priorities as they evolved. Executed HTML/CSS tasks. Initiated & nurtured relationships with clients, vendors & external talent. Prepared project proposals for aligned expectations. Created project briefs, capturing client needs & project scope. Monitored holistic project budgets. Initiated meetings/increased attention to areas in risk exceeding budget/timeline.

As a subsidiary of RXNB, altGO bloomed into its own company, offering services in support of its sister companies. altGO provides logo, label, marketing & website design to physicians & bodybuilders interested in creating their own nutraceutical line. I architected the operational workflows & client relations processes. As the project manager, I worked with sister companies (distribution, fulfillment, legal, admin), to ensure each project moved along smoothly. When needed, I jumped in to design [logos, labels, website, etc..] as needed, while training/leading a small team of designers.• Architected the company's service and client relations processes. Managing project needs assessment, vendor relations, communicating deadlines, and completing projects under budget.• Trained, mentored and directed a small team of digital, print and video media designers - Trained designers on adobe suite, HTML and CSS, and visual design (industry design standards). Offered mentorship on time management, organization, and web visual architecture.• Acted as design lead on most design tasks (identity, print, and digital), working with tight deadlines and jumping into design tasks as needed.• Mapped/designed/developed WordPress and HTML websites for internal companies, utilizing HTML and CSS coding (reading/editing PHP as needed) in order to achieve the desired interface design.• Modified Shopify templates (HTML code and Liquid constructs); at times utilizing if-then code logic to achieve the goals outlined within the project scope.• Designed print materials including but not limited to brochures, flyers, banners, business cards, product catalogs, and product-specific labels (in accordance to FDA labeling standards).• Managed vendor & client relations to fulfill project objectives.

Wixom, Mi, Us

Optimized Adwords account keywords and campaigns - effectively increasing CTR by more than 50%, while lowering CPC. Refined website analytics to only display true data, increasing understanding of target audience and behavior. Assisted with identifying and removing exsisting and potential roadblocks of company marketing goals. Created and published marketing material [such as signage, flyers, banners, and other materials] in support of marketing goals. Updated logo mark and supported a website redesign [assisting with website architecture, content layout and SEO]. Created and maintained Social Media publishing schedule while managing Facebook advertising strategy and ad budget. Designed Brand Deliverables: Including but not limited to brochures, catalogs, business cards, promotional items, uniforms, banners, and other event materials. Assisted in employee recruiting by attending university job fairs. Attended expos to gather customer insights.

• Managed internal and external design teams, managing workload and ensuring deadlines were met.• Created 30+ brand identities, 15+ websites, many product-specific label designs, and countless print materials and online media.• Assisted in the set-up of franchising and licensing programs.SPECIAL PROJECT: UX ARCHITECTPlanned, coordinated & developed a custom, scalable QuickBase application for patient-specific HRT pellet implant ordering (Implant Technology). Assisted the licensing program development for the custom application, identifying and eradicating potential risks as it pertained to operations. The application was built with inventory management, compliant ordering, built-in E-Faxing, order tracking, claims management, tailored user roles, security, invoicing, and more. The application allowed clinics to order patient-specific medications with ease; greatly increasing pharmacy sales, productivity and compliance accountability.

While working at Rxtra Solutions, I was able to utilize and sharpen many different skills; systems thinking, design aptitude and project management. Below are a few responsibilities I held during my employment.• Managed an internal team of creatives (graphic designers, web developers, videographer/photographer); overseeing all brand, product, web and print output.• Designed numerous brand identities, marketing materials, and product-specific label designs• Held meetings with clients, tailoring projects to their business goals.• Assisted in event coordination as needed by set marketing objectives.• Co-Managed several operational projects gaining real-world knowledge in business administration.SPECIAL PROJECT: VOLUNTARY RECALL COORDINATOR• Under the guidance of the COO, I successfully managed the company’s voluntary product recall adhering to strict IT tracking, internal workflow and product handling government regulations. I coordinated the process from identifying affected patients, sending out notices, tracking of any returns and proper inventory tracking and disposal of affected medication(s) [control & non-control].

Novi, Mi, Us

Provided website support such as copy, image, HTML, and CSS maintenance updates as well as improvements to the exsisting website’s design, analytics, and UX. Traveled to/attended tradeshows and conferences. Designed various marketing materials, including flyers, business cards, signage, and digital assets. Participated in business development conversations aimed at growing the SaaS startup company.

Microbachelors In Programming & Data Structures, Computer Engineering

Full Stack Javascript Coding Bootcamp

Associate Degree (Web), Computer Graphics Technology