Laura Hohmann Email & Phone Number

Munich, By, De

Seattle, Washington, United States

I lead the marketing team and run worldwide marketing operations for Expanso and it’s open source software Bacalhau. This includes:- Product Marketing- Business Planning - Branding (e.g. set up branding guidelines and voice, created brand mascots)- Events- Communications - PR - Analyst Relations- Research- Strategic Partnerships

Seattle, Washington, United States

Seattle, Washington, United States

Run worldwide marketing operations for Expanso, including:- Product Marketing- Business Planning - Branding (e.g. set up branding guidelines and voice, created brand mascots)- Events- Communications - Research- Strategic Partnerships

Greater Munich Metropolitan Area

- Managed Go-To-Market activities with team, sales, partners, vendors and market researchers- Built Microsoft internal and external network in Germany and global tech industry- Took over Social Media Marketing ownership for Business Applications as a stand-in (in charge of social selling on LinkedIn; created social media assets/creatives for sharing by MSFT employees; averaged 18k impressions/post)- Curated and published monthly internal product newsletter and set up and managed… Show more - Managed Go-To-Market activities with team, sales, partners, vendors and market researchers- Built Microsoft internal and external network in Germany and global tech industry- Took over Social Media Marketing ownership for Business Applications as a stand-in (in charge of social selling on LinkedIn; created social media assets/creatives for sharing by MSFT employees; averaged 18k impressions/post)- Curated and published monthly internal product newsletter and set up and managed business applications event calendar for external and internal eventsProjects- Organized exceptionally successful product marketing roadshow across 3 cities- Coordinated 9 Microsoft partners and more than 250 customers on-site- Managed co-marketing agreements, compliance, purchase orders, communication, on-site event support and social media presence (e.g. creation of a recap video)- Ran a sales pipeline generation campaign with partners Show less

I managed customer relations, chose and retouched client photos and tailored bios to reflect on each customers unique lifestyle, hobby, interest, and character to ensure it truly captured and communicated the individual’s essence, therefore maximizing their online presence.

München, Bayern, Deutschland

Grew my private account to over 40k following a scheduled feed/story concept and focusing on forming a relationship with my community. Managed and negotiated brand deals.

Marketing

Drama, Drama And Dramatics/Theatre Arts, General, 2,0 Germany // B 3.0 - Usa // Upper Second-Class (2:1) - Uk

Engineering Physics