Laura Hohmann Email and Phone Number

I lead the marketing team and run worldwide marketing operations for Expanso and it’s open source software Bacalhau. This includes:- Product Marketing- Business Planning - Branding (e.g. set up branding guidelines and voice, created brand mascots)- Events- Communications - PR - Analyst Relations- Research- Strategic Partnerships

Run worldwide marketing operations for Expanso, including:- Product Marketing- Business Planning - Branding (e.g. set up branding guidelines and voice, created brand mascots)- Events- Communications - Research- Strategic Partnerships

- Managed Go-To-Market activities with team, sales, partners, vendors and market researchers- Built Microsoft internal and external network in Germany and global tech industry- Took over Social Media Marketing ownership for Business Applications as a stand-in (in charge of social selling on LinkedIn; created social media assets/creatives for sharing by MSFT employees; averaged 18k impressions/post)- Curated and published monthly internal product newsletter and set up and managed… Show more - Managed Go-To-Market activities with team, sales, partners, vendors and market researchers- Built Microsoft internal and external network in Germany and global tech industry- Took over Social Media Marketing ownership for Business Applications as a stand-in (in charge of social selling on LinkedIn; created social media assets/creatives for sharing by MSFT employees; averaged 18k impressions/post)- Curated and published monthly internal product newsletter and set up and managed business applications event calendar for external and internal eventsProjects- Organized exceptionally successful product marketing roadshow across 3 cities- Coordinated 9 Microsoft partners and more than 250 customers on-site- Managed co-marketing agreements, compliance, purchase orders, communication, on-site event support and social media presence (e.g. creation of a recap video)- Ran a sales pipeline generation campaign with partners Show less

I managed customer relations, chose and retouched client photos and tailored bios to reflect on each customers unique lifestyle, hobby, interest, and character to ensure it truly captured and communicated the individual’s essence, therefore maximizing their online presence.

Grew my private account to over 40k following a scheduled feed/story concept and focusing on forming a relationship with my community. Managed and negotiated brand deals.