- Developed and oversaw a multi-channel marketing plan and budget, including over 400 regional events, to increase demand , supply, and total revenue- Onboarded, trained, and managed a team of 2 Field Marketing Coordinators and 20+ brand ambassadors for the execution of all field marketing events and campaigns- Developed strategic partnerships with local vendors to produce creative events, social media content, and digital campaigns- Managed and oversaw agency partners to develop creative and effective campaigns to increase brand awareness in Denver & Boulder- Analyzed and tracked marketing performance metrics to optimize current and future initiatives

• Social Media Management: Created and posted engaging text, image and video content for social sites, engaged with followers, built and managed Facebook Ad campaigns • Brand Management: Digital and SEO marketing for brands selling on Amazon• Web Design: Designed and built responsive homepages and non-catalogue web pages

• Develop and execute strategies for website optimization, email communication, SEO, social media, and mobile and online campaigns • Write copy and art direction for marketing campaigns and deliverables• Design and build responsive homepages and non-catalog web pages

• Oversaw and managed field marketing for Rockies, Southwest, and Midwest regions.• Onboarded, trained, and managed a team of 40+ brand educators in natural food stores and supermarkets including audit of brand ambassadors invoices.• Coordinated and executed regional and national marketing events across 8 states, including Colorado, Texas, Washington, Oregon, and California.• Oversaw RUNA “Tribe” program: a collective of sponsored athletes, influential artists, and activists with the objectives to share our mission with their followers

• Actively engaged and educated customers and store personnel on features and benefits of 12 different products in 30+ stores to increase brand awareness. • Collaborated and communicated with store management about weekly store inventory• Gathered and interpreted consumer/market/vendor data to make strategic decisions• Negotiated with store managers to stock appropriate amount of products• Increased market share, maximized sales and coordinated marketing campaigns.

• Promoted, sampled, educated, and merchandised Runa products in 9 natural food stores while creating a positive and lasting impression for consumers.• Consistently exceeded all sales goals and targets• Completed daily/weekly reports outlining sales and engagement results• Managed personal inventory levels and ordered supplies accordingly