Laura Hooykaas Email and Phone Number

- Market research (PESTLE, SWOT)- Customer journey map- Email campaigns & email automation- Brand design & trademark assistance- Graphic design Adobe Illustrator, Photoshop & InDesign - Designing products including Logo, Business Cards, Email Signatures, Brochures, Booklets, Signage, Infographics and Visual Resume- Copywriting, research and creation- Video editing- Search Engine Optimisation- Search Engine Marketing- Google Ads- Creating a marketing campaign & ads for social platforms (FB, Instagram, Tik Tok, Twitter, Pinterest, LinkedIn)- Community management - responding to your customers comments, posts, creating Polls, collecting feedback- Implementing a CRM: Customer Relationship Management system (Salesforce, HubSpot, Ontraport)- Lead generation with Dialpad or Just Call- Implementing AI chatbot- Website design & development (WIX, Shopify, WordPress)- Virtual Assistant

Achievements:* Increased Company revenue by adding 150 new properties to the current database and improving services price list.* Implemented Salesforce and added 250 new leads into Salesforce* Implemented Dialpad and recruited a Sales Development Rep * Conducted customer service surveys on each team member and helped to improve overall Customer Service* Strengthened brand across all collateral* Implemented new systems and trained staffNew Business / Increasing our Client database:- Meeting with new Landlords and showcasing our product- Developing and maintaining the CRM systemBusiness Growth & Performance:- Reviewing our pricing plans and working with the Accountant to improve our revenue streams- Overseeing the purchase of Rent Rolls- Assisting Property Managers with holding viewings, finding tenants, reference checks, credit checks, creating tenancy agreements in tenancy tracker / renti.co- Assisting new Property Managers with Liquid PalaceCustomer Service- Receiving all phone calls from our website and local advertising- Receiving all the 0800 office number phone callsMarketing:- Managing the Branding- Managing the website cgpm.co.nz- Managing the design and development of hard copy materials - Looking for new ways to market the Brand- Applying for Awards- Overseeing and editing articles for website blog- Managing and editing the Landlord Newsletter- Managing Google Reviews- Managing Facebook Reviews- Managing the Facebook, Instagram & Google Ads- Managing the Website Developer, Graphics Designers & Marketing team (using Asana)- Managing YouTube Video Account- Producing high quality media for different platforms- Managing and editing written articles for our Blog- Managing marketing campaigns for properties for rent- Creating branded hard copy materials for Property ManagersFurther study:- New Zealand Certificate in Residential Property Management (Level 4)- REINZ Sales and Property Management Courses

I created NZ Chauffeur Limited in 2012. It started out as a company for my mother to operate as a professional Driver. However by 2014 it was picking up momentum and required more input to take it to the next level. I began to get involved in day to day running of the business this included everything: washing vehicles, designing itineraries, quoting and invoicing customers via Xero, purchasing and hiring vehicles, formed 100 + contract agreements with tourism operators around NZ. As the bookings increased I drew up Contractor Agreements and hired 20+ staff around NZ. Casual P endorsed Drivers either for professional Chauffeur driving or for Guide- Driving activities.During this time I was still driving myself doing Airport pick-ups at 4am and midnight and touring around NZ every Christmas Holiday. Eventually, I saw a need to automate the booking processes so I linked in with Trip Advisor and Viator so all the products could be booked virtually. I also saw the need to automate the hiring of Guide-Drivers virtually, I have designed a new software platform and I am open to working with private investors to build this platform.Read our Customer reviews via www.facebook.com/NZchauffeur/reviewsWhen COVID-19 hit Auckland March 2020, all Customers were refunded within 7 days and the company was closed.

I worked as the Business Development Manager for Auckland. In this role I provided professional and proactive sales consultancy services that assisted in achieving company revenue targets by pursuing new and existing business opportunities and meeting sales targets. My responsibilities included: identify, target and attain potential new business opportunities that correspond with the business and marketing plan. Contribute to quarterly strategic plans to achieve revenue targets and report progress weekly. To secure contracts. To contribute to tender responses and other proposals that can lead to sales. To carry out and complete administration tasks related to the development and maintenance of new and existing business. To respond to sales opportunities, recommending marketing and business development initiatives on an ongoing basis. To assist with updating the Company's business development resources.Regular duties included: cold calling prospective clients as and when required. Providing oral and visual presentations to promote e-BLS to generate potential business. To be apart of the contract negotiation team as and when required. Provide weekly/quarterly sales performance reports of current and upcoming sales activities. Promote positive e-BLS's relationships with key contacts and prospects (via networking and as part of the sales process). Contributed to major tenders for new business. Provide support to all e-BLS sales and specialist initiatives and events including seminars, exhibitions, mailings and direct marketing campaigns, corporate hospitality, sponsorship and community relations.I left this role due the Company closing down.

Expand business horizons, enable flexibility to cope with challenges associated with fluctuating occupancy.Creating new business in the permanent rental market focusing on periodic tenancies.Introduction of new corporate clients both here in NZ and Overseas markets including England, Australia and US. NZ clients in the local area included: Vodafone, Microsoft, KPMG, Air NZ, Oracle, Artemis.Negotiated with VIP during Volvo Ocean Race 2011-12, Rugby World Cup 2011.Managed online social media including: FB, Trip Advisor, Twitter.Sought out and initiated the set-up of a new Channel Manager 'Siteminder' which included managing sales and advertising material for 13 multiple 3rd party website channels including: WOTIF, Agoda, Jasons, Booking.com, Bookit, Central R, EziBed.Managed nightly rates, and third party commissions.Developed the booking button for Latitude 37 Accommodation Ltd website. Sought out and initiated new Reservation Management System 'RMS'. RMS linked up to Siteminder, something that the old system could not do. In the first two months of being 'live' we received a total of 111 reservations.Provided access, training, and feedback with team during the change over of both systems.

Worked along side Fulton Hogan diverse range of employees. Contributed to the attributes side of the tender. Helped win the tender for the $450M Tauranga Eastern Link project - construction started in 2011.I left this role, as once the tender was won the team was disbanded, and there was no other available work opportunites within Fulton Hogan at that time.

Busy call centre environment. Involved with training. Dealing with over 100 calls per day. Customer Service. PA to one particular technical staff member. Involved planning and organising appointments for her on a weekly basis.I left this role as i decided to move back to New Zealand

Managed my own real estate business under the 'Harcourts' umbrella. My reputation was based on my ability to exceed expectation rather than just meet them.Managed the day to day buyers. Checking in with home owners throughout the entire process. Continuous level of communication between both parties.Each week prepared a written report on buyer activity. Included in this I showed market trends, this enabled my client and myself to review pricing and marketing strategiesInvolved with Auctions, Listing Authority, Marketing Packages, Schedules, Reserve, No Price Marketing, Tenders, Deposits, Sole Agency, Finance, Unconditional Contracts, Objections to Titles, Conveyancing, General Listing, Offers and Negotiations, taking Possession, Open Home Management, PresentationsI left this role due to bad timing, the country was in a recession, property sales were at an all time low, it was a very difficult time to enter the real estate business.

Managed my own territory which included Hamilton but also worked in Huntly and Ngāruawāhia. Main duties consisted of door to door sales. Building new relationships with new customers. Maintaining existing customer relationships. Coordinating with the Auckland branch to deliver correct stock levels. Assisting administration staff with daily objectives. Analyzing sales patterns. Formulating strategies to overcome sales weaknesses and formulate strong goals to achieve a high level of consistent success. Overall I achieved high sales targets and even higher new account acquisition. I became number 3 in NZ for introducing new clients to the business and was given the task of training other staff to achieve similar standards for successful development of the business. I left this role due to burnout which was caused by both work and home related reasons.