I work with organisations at a strategic level to deliver a combination of business strategy and development activity including:- Unified business development and marketing;- Brand development;- Cultural change; and- Merger integration.I provide valuable independent insights and appraisals of my clients positions in their markets, bringing a fresh pair of eyes and an analytical approach to develop clear strategies to develop their businesses by playing to their… Show more I work with organisations at a strategic level to deliver a combination of business strategy and development activity including:- Unified business development and marketing;- Brand development;- Cultural change; and- Merger integration.I provide valuable independent insights and appraisals of my clients positions in their markets, bringing a fresh pair of eyes and an analytical approach to develop clear strategies to develop their businesses by playing to their strengths and addressing their weaknesses.I work holistically in my contribution to an organisation, supporting best practice in marketing, business development, operations, HR and finance to ensure my clients businesses are healthy and able to grow without impediment.I also support managers and leaders, helping them to dedicate time to working on developing the business by providing coaching and mentoring at board level.I am an agent for cultural change and breed enthusiasm and ability through my positivity and passion to help people and businesses become the best they can be.I have over 20 years experience as a specialist in the legal sector and work with all kinds of services businesses across a range of sectors including:- Professional services;- Creative industries;- IT;- Charities;- Cultural; and- Education.Recent projects include:- Strategy/business planningBusiness development/sales including:- Legal directory submissions to Chambers and Legal 500- Client relationship management- Client listening projects- Sales and networking training for non-sales people- Sales funnel development and management including chairing of business development meetings- LinkedIn TrainingMarketing including:- Brand development- Communications & PR strategy- Events- Sponsorships- Profile development Show less

Strategic business planning and tactical marketing and business development planning and delivery.

I am providing expert guidance and support to Linenhall Chambers in relation to their submissions to Chambers and Legal 500. This includes briefing all team members on the process and ranking methodology and providing best practice guidance on drafting the strongest possible submission. I am working with teams and individuals to gather the information for their submissions which I will then write for their review, minimising the fee earner time spent on the submissions.I am also… Show more I am providing expert guidance and support to Linenhall Chambers in relation to their submissions to Chambers and Legal 500. This includes briefing all team members on the process and ranking methodology and providing best practice guidance on drafting the strongest possible submission. I am working with teams and individuals to gather the information for their submissions which I will then write for their review, minimising the fee earner time spent on the submissions.I am also drafting content for their website, helping barristers to update their bios and providing insights into the areas of expertise which the set deal with. Show less

I have provided LinkedIn training on developing both company and personal profiles to drive engagement and increase profile with target audience. Training delivered to approximately 24 delegates via Zoom in 4 separate one hour sessions.

I undertook a strategic marketing planning exercise for Coulter Hurst and specifically to review and update their current website. The project included a strategic review of their business, markets and competitors and will help them to develop their website from a basic brochure to an interactive tool which projects the right messages into their target markets and enables them to engage with their target audience.

In December 2009 I was appointed by Halliwells, a commercial law firm, to undertake a special business development project for their Liverpool office. Over the course of the contract, I undertook internal and external reviews and worked with heads of department to develop a strategic business plan in line with current and predicted market trends. I set measurable objectives against which marketing activity could be planned and developed a marketing activity plan which I assisted in… Show more In December 2009 I was appointed by Halliwells, a commercial law firm, to undertake a special business development project for their Liverpool office. Over the course of the contract, I undertook internal and external reviews and worked with heads of department to develop a strategic business plan in line with current and predicted market trends. I set measurable objectives against which marketing activity could be planned and developed a marketing activity plan which I assisted in delivering and took responsibility for measuring. My role included particular responsibility for positioning of the Liverpool office through the full range of marketing channels, in particular PR and other communications. I delivered a transformational PR programme which resulted in increased buy-in to PR internally, identification of key messages and target audiences and successful placement of those messages in the right publications. Coverage and quality of content increased month-on-month from the start of the project.I also implemented a new strategy and structure for sales which included setting up and chairing regular business development meetings with partners, identifying targets and sectors which presented opportunities to win work and analysing existing client relationships to make recommendations on opportunities to cross sell services.I was asked by Hill Dickinson to transfer and assist in managing the integration of the two firms following the acquisition. Show less

I was appointed by Switch Media to create and implement a new business development strategy for their agency. This included identifying the current strengths and weaknesses within the business, taking account of current market trends and making recommendations on strategic areas for growth over the coming months. I was responsible for managing all business development activity and staff with responsibility for sales and implemented a new pipeline sales structure to manage that process and… Show more I was appointed by Switch Media to create and implement a new business development strategy for their agency. This included identifying the current strengths and weaknesses within the business, taking account of current market trends and making recommendations on strategic areas for growth over the coming months. I was responsible for managing all business development activity and staff with responsibility for sales and implemented a new pipeline sales structure to manage that process and help to ensure a legacy of a strong sales culture within the business. I implemented a new system to deal with tenders and pitches, working with the creative and BD teams to take strategic decisions on pursuing new work through this channel and developing a suite of capability information for use in bids.I also reviewed market perceptions of the Switch Media brand and developed strategies for the positioning and promotion of the brand in strategic markets. This included the drafting and placing of articles in target publications.I also contributed directly to the sales process by participating in pitches to potential clients. Show less

I was appointed by Tate to deliver a strategic review of the Tate Liverpool events business. This project included an internal audit which assessed the current state of their events business, an external audit which analysed current and predicted market trends and included detailed competitor analysis, and a final strategic plan which made recommendations on how to maximise profit from their events business in line with capabilities and market opportunities.

Following the World Cup Bid, I worked for Finch on a consultancy basis, developing a business and marketing strategy for them which took into account the significant changes their business has seen since the downturn. I worked with Finch to identify ways for them to expand their offering into new sectors and markets and thereby grow their business. This involved reviewing the existing business streams, undertaking market and competitor analysis and drafting a strategy designed to take… Show more Following the World Cup Bid, I worked for Finch on a consultancy basis, developing a business and marketing strategy for them which took into account the significant changes their business has seen since the downturn. I worked with Finch to identify ways for them to expand their offering into new sectors and markets and thereby grow their business. This involved reviewing the existing business streams, undertaking market and competitor analysis and drafting a strategy designed to take advantage of the opportunities in the market. I also set systems in place for the ongoing development of sales and positioning and promotion of the Finch brand. This included setting up and chairing weekly business development meetings, providing cross selling analysis of existing clients and identifying opportunities to win business from new clients and sectors. Show less

Finch, The Ideas Agency, were appointed in July 2009 to work for Liverpool City Council in delivering the bid documentation and inspection event for Liverpool’s World Cup Host City Bid 2018 and they appointed me to create and direct the event for the FIFA inspection visit in early September, where the bid was presented. I put together a display of World Cup memorabilia, grass roots photography and an exhibition of official World Cup posters from 1930 up to the present day. For the presentation… Show more Finch, The Ideas Agency, were appointed in July 2009 to work for Liverpool City Council in delivering the bid documentation and inspection event for Liverpool’s World Cup Host City Bid 2018 and they appointed me to create and direct the event for the FIFA inspection visit in early September, where the bid was presented. I put together a display of World Cup memorabilia, grass roots photography and an exhibition of official World Cup posters from 1930 up to the present day. For the presentation itself, guests made their way through a players tunnel into the main room which had full TV studio set up for the presentation. I managed the celebrity involvement and attendance from the football clubs and directed the event on the day. The particular challenges that this project presented were the timescales, with delivery only four weeks from appointment. I had to develop strong working relationships quickly, both with senior leaders of Liverpool City Council and the Finch team. My existing understanding and experience of working with public sector organisations was key in managing the account and the feedback on both my account management skills and event delivery was extremely positive. The bid was successful, with Liverpool chosen as a host city for the final England 2018 Bid. Show less