As an Independent Events Consultant with VivaLV Events, I bring 20+ years of experience in creating dynamic and engaging event experiences. I specialize in crafting strategic event concepts that captivate audiences and elevate brand presence. My expertise lies in customizing event strategies to meet client objectives, resulting in heightened attendee satisfaction and increased brand visibility. Clients include both startup and enterprise B2B technology companies as well as associations focused on delivering event expertise to the meetings industry. Some sample clients include CaptivateIQ, Professional Convention Management Association (PCMA), Corporate Event Marketing Association (CEMA), Model N, Cylance and InsightSquared.

In my most recent role as Senior Director, Global Events for Alteryx, I led and drove the strategy, execution, and measurable impact of the largest Alteryx brand events, including the global Inspire conference series, Alteryx's presence at major 3rd party industry and partner trade shows, and global company kick-off. These are Alteryx’s most high visibility, high spend, and high-touch customer experiences. To ensure success, I partnered closely with the Brand, Creative and Digital teams to build world-class experiences, while working alongside Demand Generation, Sales, and Sales Development to drive ideal audience, attendance, and success, and Product Marketing for content delivery strategies. This position also allowed me to mentor a dedicated team of experienced event marketers to ensure they are empowered to grow and scale the event business for the long-term.

• Launched the inaugural virtual event experience, Guide; The Digital Adoption Summit, with over 2,00 registrations and 500+ attendance. Coordinated employee experience to ensure buy-in on new event product, including in-office parties in four locations, branding and sales enablement. • Designed the event sponsorship program and process for Pendo Corporate Events, including in-person presence at SaaStr Annual and virtual experiences for over 30 conferences annually. Ensured goals were established and met, clear communication was held with internal stakeholders and post-event measurement took place to ensure success. • Spearheaded the planning and execution of Pendo’s flagship user conference, Pendomonium, including maximizing revenue potential, crafting the marketing campaign and website creation, all on-site logistics, staff enablement, sales team activations, communicating to the C-Suite, on-site activations and all other event activities.

• Oversaw seven-person event team as they delivered 200+ event campaigns, both in-person and virtual, ensuring they delivered on brief, budget, deadlines, and to the highest quality.• Directed the largest EdTech conference for our customers and prospects, spanning four days, and – in our inaugural year – 1,000+ attendees. During the pandemic, negotiated the contract renewal to 2021, and moved the 2020 event to 100% virtual across two days including 6 keynotes, 25+ breakout sessions and product demo pavilion.• Coordinated event strategy for the PowerSchool marketing organization, focused on which opportunities (customer dinners, trade shows, regional events and more) will deliver the best ROI. Transitioned to a virtual approach, both produced by PowerSchool and third-party, to execute against MOP and MOB goals.

Served as the Events leader for the organization, driving a slate of global events, including North American Summit for 2,500+ delegates and European Summit for 800+ delegates. Responsibilities included owning the Events Department P&L, including all financial reporting, revenue forecasting and expense management and managing a superior experience for all delegates, sponsors and staff. Major contributions included managing the launch of the inaugural SiriusDecisions Technology Exchange; the launch of the inaugural Summit APAC 2017 in Singapore; managed event concept to completion with under 7 months lead time with successful profit margin and 500+ attendees and negotiating with both hotel and convention center venue to book 10,000+ guest rooms annually for North American Summit program locations through 2022.

As the Events Director for Oracle's Eloqua Marketing Cloud, I focused on delivering delightful event experiences to both existing and future Oracle | Eloqua customers. This included co-marketing with Oracle's marketing team on global event initiatives as well as driving excitement through Oracle | Eloqua's customer base with through Eloqua Experience (now Modern Marketing Experience) Europe and North America programs.

As the Events Manager, I owned all Eloqua events - including content development, logistics execution and marketing. Working on behalf of both the Demand Generation (future customers) and Customer Success (existing customers) teams, I worked to both increase awareness of the Eloqua brand through trade shows, sponsored conferences and workshops as well as connect with the existing user base through annual user-group conferences.

• Worked with leading research analysts to create event agenda relative to current industry research; solicit and book Fortune 1000 C-level keynote speakers for plenary sessions; develop speaker presentations with research analysts and selected keynote presenters.• Solicited data from previous event attendees to examine and evaluate future topics for Forrester Forums• Planned and executed events for up to 1,500 attendees, including BEO creation, rooming list details, A/V coordination, room set, staffing, transportation arrangement and all other logistical items. • Developed RFPs for each program’s specifics, including both meeting space and sleeping rooms, andmanage RFP process with up to 10 potential properties. Negotiate contract as it relates to rate,concessions, cancellation clauses, attrition and deposits• Developed expense management best practices for invoices, expenditures, accruals, and estimates

Ranked as one of the top event management agencies in Boston, The Castle Group specializes in “concept-to-completion” event planning for over 40 regional and international businesses. Three promotions in five years represent growth in responsibilities and client-sizes to current position as sole relationship manager for six clients and reporting to the Events Director as the second highest position within the Events Division.

Promoted to main client contact Project managed the development of up to 30 events per yearLead donation gathering, defined logistics, and produced collateral for annual fundraising function including silent auctions, live auctions, and raffles, which raised over $200,000 per year.Scouted venues using personally developed network of over 200 national and regional contacts securing the best facilities for each events’ needs, budget and schedule

Created on-site attendee experiences for a range of event functions, including corporate conferences, travel-based sales incentives, educational symposia and non-profit fundraisersFacilitated attendee registration for conferences and corporate event programs, including badge creation, attendee list management and on-site registration servicesDesigned and developed marketing campaigns for sales incentives, including themed promotional events, customized registration websites, and traditional media collateral.

Researched details for event theme, including historical accuracy, décor ideas and costume options for 10+ events, such s promotional screenings and press events. Served as production assistant by facilitating load-in, set-up and break down

Supported three 100 plus attendee events by assisting with the design and execution of theme and décor, VIP registration and onsite logistics. Individually administered all responses to press inquiries for collateral and images