Laura Helen Walsh Email and Phone Number
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As VP, Head of Content at State Street SPDR ETFs, I lead content strategy and creation for one of the world's largest providers of exchange-traded funds (ETFs). My mission is to help investors and financial advisors make better financial decisions by delivering hyper-relevant, engaging, and evidence-based content that overcomes the information overload that plagues the industry.With over 15 years of experience in marketing, I have developed a unique skillset that combines curiosity, creativity, critical thinking, research, SEO, editorial planning, content strategy, copywriting, storytelling, UX and neuromarketing principles. I have worked with companies of all sizes, from startups to Fortune 500s, across various sectors, including financial services, learning services, and learning technology. My work and collaborations have won multiple awards for marketing and learning effectiveness, strategy, and content. I am passionate about using my skills to help companies bring their best ideas to life and to communicate them clearly in ways that influence prospects to become loyal customers.
State Street Investment Management
View- Website:
- statestreet.com
- Employees:
- 44927
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Global Head Of Content And Thought LeadershipState Street Investment ManagementBoston, Ma, Us
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Vp, Head Of ContentState Street Spdr Etfs Feb 2022 - PresentBoston, Ma, UsLead content strategy and content creation to position State Street SPDR ETFs as a credible thought leader and provider of valuable investment insights and education to wealth managers, financial advisors, and individual investors. -
Wealth Content WriterM Financial Group Jul 2021 - Feb 2022Portland, Oregon, UsDevelop content strategy, manage editorial planning, and write thought leadership and branded content for M Financial's Wealth Solutions business, which serves the M community of Registered Reps, Investment Advisors, Qualified Plan Advisors, Financial Planners and associated team members. -
President And Chief Content StrategistWordwealthy Consulting Apr 2008 - Feb 2022Deliver award-winning marketing strategy & learning strategy; branding, positioning, and messaging; content marketing & editorial planning; and copywriting, ghostwriting & blogging to companies of all sizes. Neuromarketing research, marketing data, and time-tested copywriting/advertising principles inform everything we do. -
Director, Content StrategyHorizon Investments® Jan 2020 - Nov 2020Charlotte, North Carolina, UsLed the strategic communications function to increase brand visibility and affinity for Horizon within the financial advisory industry. -
Director Of MarketingIntrepid Learning Solutions Sep 2010 - Jul 2011Raleigh, Nc, UsLed all marketing, including the creation and launch of new branding and messaging to position the company as a strategic learning services and learning technology leader. Improved sales & marketing alignment and customer experience via implementation of new infrastructure (e.g. marketing automation software integrated with Salesforce) to support content marketing, lead generation, lead scoring, opportunity tracking, and customer management. As a member of the executive team, applied market and customer experience insights to advise on the development and positioning of new learning technology and applications for future customers. -
Senior Marketing Manager, Customer EducationState Street Global Advisors Oct 2003 - Apr 2008Boston, Massachusetts, UsConceived, planned, and developed an award-winning online university and content-rich educational experience for 150,000+ financial intermediaries to drive brand awareness and better engagement. Oversaw all editorial and content development for the intermediary business, including authoring or ghostwriting 100+ articles and book chapters. Founded and managed strategic content partnership with Knowledge@Wharton of The Wharton School of the University of Pennsylvania, to extend the company’s presence and credibility among financial intermediaries in the asset management marketplace.
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Interactive Marketing ManagerDell Emc 2002 - 2003Round Rock, Texas, UsOversaw all digital marketing and online content marketing for project collaboration software start-up eRoom Technology, Inc. eRoom was acquired by Documentum, which was eventually acquired by EMC (now Dell-EMC). Wrote copy for and managed the distribution of interactive marketing campaigns for more than 20 online events and physical seminars across four industry groups. Created content for and administered all Alliance Partner and Interactive Marketing web pages. Supervised day-to-day relationship with creative agency to support delivery of all virtual events and marketing campaigns. Managed development of online tools to improve the quality of a 90,000-plus customer database. -
Sponsorship Program And Sales ManagerForrester 2001 - 2002Cambridge, Ma, UsLed the development of global sponsorship programming and content and managed a 3-person sales team for all of Giga's flagship worldwide IT conferences, prior to its acquisition by Forrester. -
Product Marketing ManagerFact City, Inc. 2000 - 2001Responsible for the product marketing of relational database-driven search software, from marketing and competitive research to feature enhancement recommendations. Advised senior management on business partnering and growth strategies. Created and administered shared market intelligence database consisting of more than 120 companies, to facilitate strategic business planning and partnering strategies. Successfully identified usability problems through development and execution of usability/bug testing. Recommended more than 20 feature enhancements to improve end user experience.
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Marketing ManagerKpmg Consulting 1997 - 2000Amsterdam, NlLed marketing for the supply chain solutions practice, the sales of which drove nearly 30 percent of the entire consulting organization’s revenue. Created sales support programs, including proposal support and the development and publication of 25+ pieces of sales & marketing collateral. Developed comprehensive sales support tool in less than one month for tier-one supply chain and logistics alliance solution to support sale of services in excess of $1.3M. Received two awards of merit for excellence in performance.
Laura Helen Walsh Skills
Laura Helen Walsh Education Details
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University Of PennsylvaniaEnglish Literature -
Thayer AcademyDiploma
Frequently Asked Questions about Laura Helen Walsh
What company does Laura Helen Walsh work for?
Laura Helen Walsh works for State Street Investment Management
What is Laura Helen Walsh's role at the current company?
Laura Helen Walsh's current role is Global Head of Content and Thought Leadership.
What is Laura Helen Walsh's email address?
Laura Helen Walsh's email address is la****@****thy.com
What is Laura Helen Walsh's direct phone number?
Laura Helen Walsh's direct phone number is +161727*****
What schools did Laura Helen Walsh attend?
Laura Helen Walsh attended University Of Pennsylvania, Thayer Academy.
What skills is Laura Helen Walsh known for?
Laura Helen Walsh has skills like Copywriting, Marketing Strategy, Strategy, Content Development, Integrated Marketing, Marketing, Content Strategy, Social Media Marketing, Management, Marketing Communications, User Experience, Content Management.
Who are Laura Helen Walsh's colleagues?
Laura Helen Walsh's colleagues are Laurence Ryan, Patti Nash, Zuzanna Rybiałek, Sai Vinod K, Wang Kalong, Amy Wheeler, (Venkat) Surya Anupindi.
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