Senior Manager Digital Analytics
Current
Oct 2021 - Present
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Laura Igualada Blázquez Email & Phone Number
Senior Manager Digital Analytics
at
adidas
LinkedIn matched
3 data sources
Profile completeness 100%
Current company
Role
Senior Manager Digital Analytics
Location
Amsterdam, North Holland, Netherlands
Company size
Who is Laura Igualada Blázquez? Overview
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Quick answer
Laura Igualada Blázquez is listed as Senior Manager Digital Analytics at adidas, a company with 37820 employees, based in Amsterdam, North Holland, Netherlands. AeroLeads shows a matched LinkedIn profile for Laura Igualada Blázquez.
Laura Igualada Blázquez previously worked as Manager Digital Analytics at Adidas and Business Intelligence Executive for Marketing and Ecommerce at Nh Hotel Group. Laura Igualada Blázquez holds Web Analytics, 10 from K School.
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adidas
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Profile bio
About Laura Igualada Blázquez
Laura Igualada Blázquez is a Senior Manager Digital Analytics at adidas. She possess expertise in microsoft excel, marketing communications, online advertising, business strategy, microsoft word and 45 more skills. She is proficient in French and English.
Listed skills include Microsoft Excel, Marketing Communications, Online Advertising, Business Strategy, and 46 others.
Current workplace
Laura Igualada Blázquez's current company
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Adidas
8 roles
Laura Igualada Blázquez work experience
A career timeline built from the work history available for this profile.
Manager Digital Analytics
May 2021 - Oct 2021
Business Intelligence Executive For Marketing And Ecommerce
- At the Business Intelligence department, I work managing data analytics with different marketing areas: E-commerce, Traffic acquisition, CRM, B2B digital sales, Digital experience.Main tasks and tools:BUSINESS.
- Datalayer requirements for development team
- Tag managers: Tealium y GTM
- Debugging➤ Web analytics tools:
- Google Analytics 360: API, data import, conversion paths, model comparison tool, channel and content grouping, analysis hub, user explorer, checkout funnels, cross-device and cross-domain analysis, roll-up properties.
- Google Analytics 4: implementation with gtag.js, new structure of events and user properties, e-commerce data collection, audience builder, DebugView, funnels, limits
Dec 2018 - Apr 2021
Senior Project Manager
- Senior project manager for FOX, Fotocasa, Diageo (Tanqueray, Baileys, J&B, Gordon's), Lola Market, Pepsi.Tasks and responsibilities:
- Analysis and design of improvements in digital business models through the implementation ofchanges of the user experience and through brand platforms.
- Management of advertising campaigns focused on the digital plan: brand strategy, web design and creation of marketing content, amplification strategy (digital owned media channels, paid media plans, media.
- Budgets negociation, management of purchase orders and billing with partners.Projects: websites, display campaigns, social media activations, sponsorships.Languages: English in presentations of projects and results /.
Jun 2016 - Dec 2018
Digital Account Executive
Matchpoint Comunicación
- Development and coordination of digital projects and BTL advertising and online marketing campaigns for Jazztel, Orange, Warner Bross.Tasks and responsibilities:
- CRM database management
- Web analytics
- Organization of projects calendar and timings and updating of status of works in process
- Evaluation and preparation of budgets.
- Management of purchase orders and billing.
Oct 2015 - Jun 2016
Account Executive
- Account executive for BBVA Corporate. Development and coordination of ATL and BTL advertising campaigns mainly in online formats.Tasks and responsibilities:
- Briefings preparation and presentation.
- Strategic planning together with the planning department.
- Creative pieces evaluation.
- Budgets assessment and billing management.
- Presentations of brand strategies, campaigns and budgets.
Feb 2015 - Oct 2015
Specialist In Business With Operators
- Position in the Interconnection subdepartment (engaged in the transactions with other telecommunication carriers).Duties related to numeric data processing and presentation:
- Billing between international and national operators.
- Communication, dealing and negotiations with other operators.
- Maintenance and update of international traffic rates for interconnection.
- Invoicing of Premium SMS's and deduction of charitable campaing amounts.
- Management of the other operators' outstanding payments.Data processing programs:
Aug 2014 - Feb 2015
E-Commerce And Online Marketing Specialist
Cover Spi - Advertising And Multimedia Communication
- Duties for different customers of retail sector:
- Web analytics.
- Design of web content and CMS loading.
- SEO: metadata and metadescriptions.
- SEM analysis.
- Display campaigns development and design.
Feb 2014 - Jun 2014
Team & coworkers
Colleagues at adidas
Other employees you can reach at adidas.com. View company contacts for 37820 employees →
CC
Colby Copeland
Colleague at Adidas
Amarillo, Texas, United States, United States
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EC
Evelyn Chizinga
Colleague at Adidas
Cape Town, Western Cape, South Africa, South Africa
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SK
Samina Khan
Colleague at Adidas
Ivry-sur-Seine, Île-de-France, France, France
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ES
Ernestine Salgado
Colleague at Adidas
Barrigada, Barrigada Municipality, Guam, Guam
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TT
Thanh Truong
Colleague at Adidas
Da Lat, Lam Dong, Vietnam, Viet Nam
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ST
Santi Thakur
Colleague at Adidas
Siliguri, West Bengal, India, India
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DW
Dini Wulandari
Colleague at Adidas
Central Kalimantan, Indonesia, Indonesia
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LB
Lisa Bachmann
Colleague at Adidas
Nuremberg, Bavaria, Germany, Germany
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JN
Josip Nikolic
Colleague at Adidas
Augsburg, Bavaria, Germany, Germany
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FI
Florencia Irrazabal
Colleague at Adidas
Uruguay, Uruguay
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Colby Copeland
Colleague at Adidas
Amarillo, Texas, United States, United States
View →
EC
Evelyn Chizinga
Colleague at Adidas
Cape Town, Western Cape, South Africa, South Africa
View →
SK
Samina Khan
Colleague at Adidas
Ivry-sur-Seine, Île-de-France, France, France
View →
ES
Ernestine Salgado
Colleague at Adidas
Barrigada, Barrigada Municipality, Guam, Guam
View →
TT
Thanh Truong
Colleague at Adidas
Da Lat, Lam Dong, Vietnam, Viet Nam
View →
ST
Santi Thakur
Colleague at Adidas
Siliguri, West Bengal, India, India
View →
DW
Dini Wulandari
Colleague at Adidas
Central Kalimantan, Indonesia, Indonesia
View →
LB
Lisa Bachmann
Colleague at Adidas
Nuremberg, Bavaria, Germany, Germany
View →
JN
Josip Nikolic
Colleague at Adidas
Augsburg, Bavaria, Germany, Germany
View →
FI
Florencia Irrazabal
Colleague at Adidas
Uruguay, Uruguay
View →
4 education records
Laura Igualada Blázquez education
Web Analytics, 10
Erasmus Exchange Programme, International Business, 7,72
Business Administration And Management, 7,91
Advertising And Public Relations, 7,91
FAQ
Frequently asked questions about Laura Igualada Blázquez
Quick answers generated from the profile data available on this page.
What company does Laura Igualada Blázquez work for?
Laura Igualada Blázquez works for adidas.
What is Laura Igualada Blázquez's role at adidas?
Laura Igualada Blázquez is listed as Senior Manager Digital Analytics at adidas.
Where is Laura Igualada Blázquez based?
Laura Igualada Blázquez is based in Amsterdam, North Holland, Netherlands while working with adidas.
What companies has Laura Igualada Blázquez worked for?
Laura Igualada Blázquez has worked for Adidas, Nh Hotel Group, Ps21_, Matchpoint Comunicación, and Ddb.
Who are Laura Igualada Blázquez's colleagues at adidas?
Laura Igualada Blázquez's colleagues at adidas include Colby Copeland, Evelyn Chizinga, Samina Khan, Ernestine Salgado, and Thanh Truong.
How can I contact Laura Igualada Blázquez?
You can use AeroLeads to view verified contact signals for Laura Igualada Blázquez at adidas, including work email, phone, and LinkedIn data when available.
What schools did Laura Igualada Blázquez attend?
Laura Igualada Blázquez holds Web Analytics, 10 from K School.
What skills is Laura Igualada Blázquez known for?
Laura Igualada Blázquez is listed with skills including Microsoft Excel, Marketing Communications, Online Advertising, Business Strategy, Microsoft Word, Public Relations, Brand Management, and Media Planning.
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