Laura Igualada Blázquez Email & Phone Number

Amsterdam, Holanda Septentrional, Países Bajos

Amsterdam, Holanda Septentrional, Países Bajos

Madrid Area, Spain

At the Business Intelligence department, I work managing data analytics with different marketing areas: E-commerce, Traffic acquisition, CRM, B2B digital sales, Digital experience.Main tasks and tools:BUSINESS INTELLIGENCE➤ BBDD: Cloud Storage, Business Objects➤ Data processing: BigQuery, R Studio, SQL Server, Cloud Dataprep, Excel, Access➤ Definition of metrics, variables and KPIs➤ Visualization: Power BI and Google Data Studio➤ Results analysis and presentation➤ Process optimization: integrations, automation, processing speedONLINE MARKETING / WEB ANALYTICS➤ Implementation (web, app Android and iOS):• Datalayer requirements for development team• Tag managers: Tealium y GTM• Debugging➤ Web analytics tools:• Google Analytics 360: API, data import, conversion paths, model comparison tool, channel and content grouping, analysis hub, user explorer, checkout funnels, cross-device and cross-domain analysis, roll-up properties, sequential segments• Google Analytics 4: implementation with gtag.js, new structure of events and user properties, e-commerce data collection, audience builder, DebugView, funnels, limits• BigQuery, Firebase, Tealeaf, Google Aps Script, Google Data Studio, Power BI, Google Sheets➤ Traffic acquisition and channel attribution:• Attribution and predictive models feeded with CRM• Management of global investment to optimize CPAs• Channel performance monitoring with GMP and UTMs➤ CRO• Requirements for A/B testing• Results analysis and improvement proposals to increase conversion➤ CRM• Client acquisition and evolution by category and engagement (frequency, recurrence and reactivation)• Points balance: endowment, redemption, expiration, reset, financial costs• Contribution to production• Emailing and promotions performance➤ SEO: analysis sources such as Google Search Console, Google My Business, GA360

Madrid Area, Spain

Senior project manager for FOX, Fotocasa, Diageo (Tanqueray, Baileys, J&B, Gordon's), Lola Market, Pepsi.Tasks and responsibilities:• Analysis and design of improvements in digital business models through the implementation ofchanges of the user experience and through brand platforms.• Management of advertising campaigns focused on the digital plan: brand strategy, web design and creation of marketing content, amplification strategy (digital owned media channels, paid media plans, media partners),KPIs development, monitoring and reporting.• Budgets negociation, management of purchase orders and billing with partners.Projects: websites, display campaigns, social media activations, sponsorships.Languages: English in presentations of projects and results / Spanish in final content and work with internal departments.

Madrid Area, Spain

Development and coordination of digital projects and BTL advertising and online marketing campaigns for Jazztel, Orange, Warner Bross.Tasks and responsibilities:• CRM database management• Web analytics• Organization of projects calendar and timings and updating of status of works in process• Evaluation and preparation of budgets.• Management of purchase orders and billing.• Briefings presentation, creative pieces assessment, campaigns presentations, final artworks management.• Folders and files organization.• Best practices and benchmark analysis.Projects: websites, emails, landings, mailings, internal communication.

Madrid Area, Spain

Account executive for BBVA Corporate. Development and coordination of ATL and BTL advertising campaigns mainly in online formats.Tasks and responsibilities: • Briefings preparation and presentation.• Strategic planning together with the planning department.• Creative pieces evaluation.• Budgets assessment and billing management.• Presentations of brand strategies, campaigns and budgets.• Coordination of content delivery for media plans.• Control of projects calendar, timing and tasks status.• Folders and files organization.• Benchmark and best practices analysis.Type of pieces: websites, display and video campaigns, app, product design, press, radio, TV, internal communication, brand manuals.Languages: English and Spanish.

La Finca Business Park (Pozuelo De Alarcón, Madrid

Position in the Interconnection subdepartment (engaged in the transactions with other telecommunication carriers).Duties related to numeric data processing and presentation:• Billing between international and national operators.• Communication, dealing and negotiations with other operators.• Maintenance and update of international traffic rates for interconnection.• Invoicing of Premium SMS's and deduction of charitable campaing amounts.• Management of the other operators' outstanding payments.Data processing programs:• Excel• Access• Word• SAP• Outlook• Other programs: GCS, SINAM, InterconnectLanguages:• English: communication with other carriers, information management, computer programmes• French: programmes connected to Orange France.• Spanish: internal communication

Madrid Area, Spain

Duties for different customers of retail sector:• Web analytics.• Design of web content and CMS loading.• SEO: metadata and metadescriptions.• SEM analysis.• Display campaigns development and design.• Blog and social media management.• Viability and trend analysis of the market.• Press releases composition.• Product photography and photographic editing and retouching.Programmes:• Design: Photoshop, CorelDRAW, Adobe Fireworks. • Web design: WordPress, Prestashop.• Web analytics: Google Analytics, Alexa Internet, Google AdWords, Google Trends.

Web Analytics, 10

Erasmus Exchange Programme, International Business, 7,72

Business Administration And Management, 7,91

Advertising And Public Relations, 7,91