Laura Thatcher Email & Phone Number

Raleigh, North Carolina, United States

• I create engaging, animated digital media for businesses that increase website traffic, engagement, and conversions for the web, social media, and email.
• Established a template-based system for ongoing digital content that reduced turnaround time, increased content quality, impact, and brand trust.
• Designed, implemented, and managed Shopify website projects to increase sales and improve user experience (UX) for client websites.
• Managed and mentored a team of contract junior designers that increased content output.
• Monitor engagement using a variety of analytic tools to keep strategies relevant withsocial media trends to ensure we’re meeting goals.
• Helped the agency improve and develop strong relationships with their clients through improved personal connection, organized and clear communications, and celebrating wins.

Locally: Triad And Triangle Of North Carolina

Raleigh-Durham, North Carolina Area

• I guided the implementation of new projects, technologies, and tools for the business. Through coordinating projects and empowering internal teams, we launched several successful solutions that made the business work.
• Managed ongoing website creative assets, product details, and brand story contentfor 13 brand websites.
• Implemented a new completely digital creative request workflow and proofing system.
• Managed the development of a new company Intranet website that helped employees better access important, current company information.
• Worked with a team to develop a digital content system that stored product data for 20+ brands that improved workflows across the company and helped employees and partners access accurate product data quickly.
• Implemented a new B2B ecommerce website for business customers to purchase product.

Raleigh-Durham, North Carolina Area

• Project Managed multiple ecommerce website re-design projects and teams. We successfully launched 13 premium athletic accessory websites in less than two years for industry-leading athletic brands like TriggerPoint and.
• Created solutions for creative and technical aspects of the site: UX, Design, Content, Marketing, and SEO.
• Ensured multiple on/off-site teams worked and communicated effectively.
• Developed and executed project plans based on brand goals, priority, scope, and budget.
• Planned, executed, and communicated the roadmap of website launches with executives and teams, ensuring each project was completed on-time and on budget.
• Studied consumer behavior with Google Analytics and heatmapping tools to create solutions that increased sales and improve user experience.

Raleigh-Durham, North Carolina Area

• Lead the design of printed and digital marketing collateral for 20+ premium athletic brands.
• Created a more a modern and clean design aethetic for digital and printed mediums.
• Implemented a successful strategy for informative digital content and photography for online retailers like Amazon, Walmart, and Dicks Sporting Goods. This resulted in an increase of $100,000 in monthly Amazon sales.
• Photographed and edited product photography and created templates and procedures to ensure quality and consistency across products and brands.
• Created new procedures for the creative department workflow process to improve efficiency.

Mcleansville, NC

• Worked with local and national clients and sales reps to create designs that visually communicate ideas and solve problems for printed and digital materials and formats.
• Designed a variety of printed materials from large-scale national corporations like Golden Corral to local Raleigh-based businesses like The Carolina Inn.
• Prepared all files for print and printed large jobs on a variety of digital and large formatprinters and substrates. I ensured Pantone color matching, high quality, and cost-efficiency.
• Founded a Graphic Design scholarship and internship program for the company withUNCGreensboro, then interviewed and mentored interns to help them learn graphic design and printing in a professional setting.

1616 Battleground Ave Greensboro, NC

• Main and Taylor Shoe Salon is a high end designer shoe boutique for women.
• Developed strong client base and good client relationships through effective listening, multitasking and quick problem solving
• Managed content and look of the company website and email marketing campaign materials
• Optimized store layout and merchandise displays to increase sales
• Cold and Warm phone calls and emails to customers

Greensboro, North Carolina

• Held demonstrations for students and faculty on Adobe Creative Software
• Worked with students one on one in teaching them how to operate Epson Printers and print drivers
• Upkeep of the lab and printer/computer maintenance

Greensboro/Winston-Salem, North Carolina Area

• Display Designer - Created and designed window and in-store displays to boost sales and showcase new merchandise
• Jewelry Buyer - Researched jewelry companies and choose items for the store to sell to customers
• Sales and Customer Service - Educated customers and helped them find unique gifts