Laura Iverson Email and Phone Number

Senior Publications Manager, September 2015–presentPublications Manager and Staff Writer, July 2012–September 2015As a member of the Division of Communications and Membership, I collaborate with departments throughout ADEA to produce materials for conferences, create content for membership communications, and design digital and print assets for conferences, marketing campaigns, and publications.• Write and edit content for ADEA Bulletin of Dental Education and conference programs• Manage workflow and materials for conference programs across departments• Assist internal clients and outside design firm with projects during design process• Ensure materials and content adhere to style and brand guidelines• Coordinate deployment of e-newsletters to membership• Update and create content for website using CMS• Research and implement new approaches and technologies to engage members and enhance engagement • Manage relationship with outside firm that conducts the advertising sales for ADEA properties• Collaborate with outside vendor to maintain association's job board and build revenue• Organized and liaised with members for annual membership directory• Monitored projects and identified collaborations for Publications AssociateAccomplishments• Implemented a new process and workflow to simplify member updates for annual membership directory, resulting in an 85% response rate among members and increased accuracy• Created an e-newsletter for annual meeting that replaced a print newsletter saving $35,000 in direct costs and generating open rates that averaged just over 50% for the duration of the meeting• Worked with vendor to create a job board that offers enhanced search capabilities for both job seekers and employers resulting in a 10% increase in revenue• Designed the ADEA Faculty Diversity Toolkit, a seminal publication that provides an overview of best practices used to improve the recruitment and retention of underrepresented faculty

Production Director, October 2004–March 2012Production Manager, August 2001–October 2004Production Assistant, October 1999–July 2001As the Production Director for CFO magazine, I was responsible for all aspects of the production cycle and the business operations for the Production Department. I managed the production cycle from start to finish. These tasks included trafficking ad and editorial pages to and from the pre-press vendor, assuring that all pages were reviewed by appropriate departments and approved on schedule, and obtaining advertising materials from advertisers/ad agencies ensuring that ads fit within stated specifications and match insertion orders. I coordinated the pagination each month with input from the sales and editorial/design teams.Key responsibilities included:• Developing schedules for all aspects of work flow• Monitoring costs and reviewing processes to find cost savings • Organizing and submitting print order for printer monthly• Coordinating monthly budget reporting and business planning with Finance Department• Purchasing paper and monitoring inventory for all roll widths• Negotiating print, paper, and pre-press contracts, including complete bid process• Working up quotes for special units-–polybags, inserts, hangers, gatefolds• Cultivated strong relationships with all vendors including paper broker, printers, reprint vendor, and pre-press vendorIn addition, I worked with Audience Development to deploy third party email blasts. This involved calendar management, coordination with external and internal clients, generating orders for blasts, and ensuring that materials met the proper specifications.Key accomplishments during my tenure at CFO include:• Implemented a co-mail program, saving CFO $10,000+ per issue• Transitioned CFO from a saddle-stitched magazine to perfect bound• Negotiated long-term print and paper contracts/agreement, showing savings• Team member for research/execution of CFO’s digital edition

As an Advertising Coordinator for New Orleans Publishing Group, I coordinated approximately 40 publications per year. The publications ranged in size, scope, frequency and client involvement. I acted as a liaison between editorial and advertising departments, maintaining the imposition/layout for each active publication. My responsibilities also included keeping the sales team aware of artwork status, available space and maintaining sales records. I worked closely with the Production Department, proofing bluelines and color keys for accuracy in ad placement and color. In addition to my daily responsibilities, I trained new advertising coordinators for other divisions.