Laura Ray Iwanski Email & Phone Number

Dallas, Tx, Us

Irving, Texas, Us

Coeur D'Alene, Idaho, Us

Responsible for developing & launching companywide digital marketing sales strategy; including scalable agency fulfillment, sales team enablement, CRM integration, lead generation, partner relations & training for four key sales regions. • Enhanced operational efficiency and agency offerings, while expanding market reach and uncapping sales growth potential across 4 regions.• Led and coached internal agency fulfillment and design team, while partnering with sales organization to drive adoption, increase acumen, and achieve stretch revenue goals• Developed new centralized sales enablement infrastructure, to allow scalable & sustainable creation, distribution & accountability of all sales training, content, and resources. Included website development, searchable knowledge base, blog, chatbot support, playbooks & more. • Managed the sale of full-service digital agency portfolio solutions such as: website design, SEO, Paid Search (PPC) or SEM, social media, programmatic display, CTV/OTT, streaming video & audio, native content advertising and more.• Managed and grew internal key accounts in the luxury resort, hotel, spa, hospitality, golf, marine and travel/tourism industry.

Nationwide, Us

Developed brand new centralized sales enablement infrastructure, allowing for scalable & sustainable creation, distribution & accountability of all sales training, content, and resources, allowing for the: • Streamlining of company wide content and empowering sellers at all acumen levels, through multiple supporting content types, including a web-based portal access point, searchable knowledge base, blog, chatbot support, soup to nuts training, playbooks, how-to guides & more. • Universal application of information ecosystem within multiple subject matter expert groups, efficiency in content contribution, and the measurement of success over time.

Nationwide, Us

• Increased strategic client revenue by developing, implementing and managing a new Client Experience strategy and team, and maintaining relationships across all key stakeholders including C-suite leadership, internal staff & 3rd party partners.• Produced all related processes, standards, materials, touchpoints & expectations for strategic level clients, positioned to increase quality of client experience, retention and upsell of business, & capacity for higher volume of clients.• Managed & mentored multiple cross-functional teams, including roles such as: client facing media strategists, account managers, sales enablement & support liaisons, content writers, paid media and project managers (including campaign fulfillment for solutions such as programmatic display, PPC, paid social media, CTV/OTT, mobile location targeting, website development, SEO, reputation management & more)

New York, Ny, Us

• Oversaw & led team of 12 Sales Engineers throughout the Southeast region in their role to support sales representatives with strategic client prospecting, proposal and strategy development, client onboarding, campaign optimization and retention.• Fostered internal relations with senior level leadership (Marketing Directors, Advertising Leaders, Senior Vice Presidents, etc) to ensure that the consistent scope and vision of the Sales Engineer model remains top priority across all 20 properties.• Coached and trained team to utilize a consultative, data-driven approach when developing the strategy and direction of a client's campaign, focusing on optimization through performance analytics, creative messaging, & channel management.• Monitored and measured key success metrics while fostering the need for the team to identify new opportunities with key business categories, seeking to understand individual marketing challenges for each business• Served as counsel to advocate for product and channel growth/development, while continuously searching for new resources to aid in finding efficiencies in the sales process

Savannah, Ga, Us

• Developed and executed digital sales strategy with monthly, quarterly & yearly goals/initiatives to achieve revenue targets and increase market share, account growth, deal size & profit margins for both the Savannah Morning News and Bluffton Today sales organizations.• Leveraged a deep understanding of the changing digital media industry and utilized a consultative sales approach focused on client goals and ROI to train, coach and lead sales representatives to sell effectively in a crowded marketplace against both local and national competitors.• Managed and mentored a team of sales representatives as well as liaised, collaborated with internal staff, executive leadership, 3rd party vendors and clients to achieve company & client goals• Enhanced and streamlined internal processes including identification & removal of obstacles for top performance throughout the sales organization.

Savannah, Ga, Us

• Supported & consulted all advertising personnel and executive staff to grow digital media revenue, program & product strategy, fulfillment, retention, optimization, and served as a digital expert and resource to the staff and advertising partners• Dedicated to an assigned group of 10 sales representatives to consult, educate, strategize, coach, and train digital sales strategy in the field, identify key opportunities ultimately increasing digital media revenues across the board.• Liason between 3rd party vendors, corporate team, and local advertising staff to lead the charge in fulfillment and retention with digital accounts

Savannah, Ga, Us

• Digital media strategy presentation and client facing reporting/analytics development• Reconciliation for all digital advertising campaigns (Address under-deliveries, billing or scheduling discrepancies, and credit issuance)• Strategy and Marketing Analysis (event promotions, social media plans, promotional/incentive programs, marketing campaigns, seasonality factors, competitive market climate, strategies for increased revenue• Extensive knowledge of digital display advertising, rich media, e-mail marketing, social media, SEO & SEM, mobile advertising with SMS & keywords, gamification, Yahoo! sales, and transactional advertising

Savannah, Ga, Us

• Assist sales representatives with scheduling, approval, billing, and reporting processes for advertisers• Communicate with clients in regards to account status, payment, or approval process• Generate reports detailing overall sales revenue, specific sales initiatives, or other internal metrics

Savannah, Ga, Us

-Manage existing accounts from start to finish, exceed revenue targets, in-depth presentation creation, prospecting and new client tracking, B2B networking, market research, assist in script writing, production processes, etc.

Lexington, Ky, Us

-Attended commercial shoots, created script copy for client production, learned company software, prepared campaign plans for clients, cold calls to potential and existing clientele

-Served as campus representative, facilitated sale of advertisements in directory, a publication for Greek college students, handled all account information, funds, details, and mock ups, cold calls to potential and existing clientele--Liaison to corporate headquarters