Laura Jacobs

Laura Jacobs Email and Phone Number

Chief Marketing Officer/Chief Brand Officer/Strategic Advisor @ Brooklinen
Laura Jacobs's Location
New York, New York, United States, United States
Laura Jacobs's Contact Details

Laura Jacobs personal email

Laura Jacobs phone numbers

About Laura Jacobs

Laura is a customer-centric Chief Marketing Officer and business leader for direct to consumer and physical retail brands. She has a reputation for her unique blend of strategic vision, creative brand building, digital leadership and authentic purpose to drive and scale public, private-equity owned and start-up businesses. An insight driven omni-channel marketer who has successfully launched, grown and helped transform a diverse range of brands ie Faherty, Levi's, Banana Republic, Nike Women's, Athleta, Old Navy, Loft, Lou & Grey, art.com, ebay, Sweaty Betty and digitally native start-up Womaness etc. Known for her visionary leadership, a blend of brand and digital marketing, her ability to develop high-performing teams and creating a culture that fosters collaboration, creative and executional excellence.Areas of expertise:Brand Building | Strategic Vision and Planning | Driving Growth | Team and Executive Leadership | Creative Collaboration and Leadership | Digital and Performance Marketing | E-commerce | Customer Centricity, Insight and Strategy | Data Orientation | Social Media and Influencer Marketing | Purpose-Driven Marketing | Public Relations

Laura Jacobs's Current Company Details
Brooklinen

Brooklinen

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Chief Marketing Officer/Chief Brand Officer/Strategic Advisor
Laura Jacobs Work Experience Details
  • Brooklinen
    Chief Marketing Officer
    Brooklinen Jan 2024 - Present
    Brooklyn, New York, Us
  • Faherty Brand
    Head Of Marketing
    Faherty Brand Feb 2022 - Sep 2023
    New York, Us
  • Womaness
    Board Of Advisors (Current), Interim Chief Marketing Officer
    Womaness Oct 2020 - Sep 2022
    New York , Ny, Us
    Provided digitally native, Women's wellness start-up with strategic, e-commerce, digital and brand leadership. Now at Target, Ulta, GNC. Awarded best brand launch by Beauty Independent.There are 50 million women currently in menopause in the United States.And they have been under-served...until now. Womaness, launched in March, 2021, is changing the conversation around menopause through innovative products that offer solutions from head to toe (and everything in-between), trusted advice on symptoms from hot flashes to sleep issues to fine lines, and support from an inspired community of women who exude #Menopositivity—a dynamic, joyful outlook that embraces who we are today. Menopause, Meet Your Match
  • Ann Inc (Ann Taylor | Loft | Lou & Grey
    Chief Marketing Officer
    Ann Inc (Ann Taylor | Loft | Lou & Grey Nov 2016 - Aug 2020
    Acted as the company’s first CMO for the #1 women’s specialty apparel retailer in the country. Led customer strategy, digital, social, content, creative and brand vision and strategy across a $2.4 billion multi-brand portfolio: 3 brands, 5 businesses, and 11 channels. Built collaborative team of creative directors and multi-channel-marketers, with 10 direct reports overseeing a team of 150. Trusted and collaborative member of Executive Leadership Team.Created and spearheaded multi-channel marketing strategy transformation and programs to shift towards customer centricity, modernize brand image and drive engagement, achieving progressive growth and increased e-commerce penetration significantly. Improved customer file across all brands, focusing on retention, reactivation and acquisition. Elevated and optimized marketing operations across brand building, storytelling, customer-engagement programs, digital performance, content creation, social media, and efficiency.
  • True Story Branding
    Founder, Managing Partner
    True Story Branding Oct 2005 - Oct 2016
    Us
    As a founding partner of True Story with Amy Schoening, we built a boutique retail branding consultancy to meet the unique challenges of retail brands in today's shifting landscape -- an area of focus unaddressed by both traditional brand consultants and advertising agencies.We were retail executives ourselves and are obsessed with making the brand work we deliver inspirational and useful for everyday decision-making across the company - driving and aligning design, merchandising, marketing, stores and ecommerce.We were retained by the CEOs, Presidents and CMOs of Gap, Inc, Athleta, Banana Republic, Old Navy, Levi's Global, Nike Women's, Piperlime, art.com, Loft, ebay, and others. We have a proven track record in igniting brands and driving sustainable results.
  • Banana Republic/Gap Inc
    Vice President Marketing
    Banana Republic/Gap Inc Apr 1996 - Sep 2005
    San Francisco, California, Us
    Overall brand positioning, Brand image, Creative concepts, Marketing planning and communications, Advertising, Media, In-store marketing, Public Relations, Customer relationship marketing and Event marketing. Strong business building partnerships with Design and Merchandising.
  • Fcb Global
    Account Director
    Fcb Global Apr 1995 - Apr 1996
    New York, New York, Us
    Foote, Cone & Belding Account Director on Levis.
  • Ammirati Puris Lintas
    Account Supervisor
    Ammirati Puris Lintas Aug 1992 - Apr 1995

Laura Jacobs Skills

Brand Development Apparel Brand Management Creative Direction Marketing Strategy Integrated Marketing Product Development Customer Insight Trend Retail Marketing Retail Branding

Laura Jacobs Education Details

  • Duke University
    Duke University
    Art History
  • Roslyn High School
    Roslyn High School

Frequently Asked Questions about Laura Jacobs

What company does Laura Jacobs work for?

Laura Jacobs works for Brooklinen

What is Laura Jacobs's role at the current company?

Laura Jacobs's current role is Chief Marketing Officer/Chief Brand Officer/Strategic Advisor.

What is Laura Jacobs's email address?

Laura Jacobs's email address is la****@****ail.com

What is Laura Jacobs's direct phone number?

Laura Jacobs's direct phone number is +164676*****

What schools did Laura Jacobs attend?

Laura Jacobs attended Duke University, Roslyn High School.

What skills is Laura Jacobs known for?

Laura Jacobs has skills like Brand Development, Apparel, Brand Management, Creative Direction, Marketing Strategy, Integrated Marketing, Product Development, Customer Insight, Trend, Retail Marketing, Retail Branding.

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