Laura Engelland

Laura Engelland Email and Phone Number

Vice President of Growth @ Federated Service Solutions
Detroit, MI, US
Laura Engelland's Location
Detroit Metropolitan Area, United States, United States
Laura Engelland's Contact Details

Laura Engelland personal email

Laura Engelland phone numbers

About Laura Engelland

Throughout my career, I consistently create the vision, roadmap, strategy, brand, and marketing communications that compel customers to adopt new products and services. I take on the most intense and challenging projects with a levity and ease that inspires others to join me. As I solve problems, I look to create connections between people and organizations in order to achieve common goals.People turn to me when they are facing particularly tricky, new-to-the-world initiatives. As a former NCAA Div. I athlete, I am known for bringing drive, determination, and leadership – no matter what.

Laura Engelland's Current Company Details
Federated Service Solutions

Federated Service Solutions

View
Vice President of Growth
Detroit, MI, US
Employees:
96
Laura Engelland Work Experience Details
  • Federated Service Solutions
    Vice President Of Growth
    Federated Service Solutions
    Detroit, Mi, Us
  • Uphill Partners Llc
    Founder & Principal
    Uphill Partners Llc Jun 2023 - Present
    I am leading a self-funded to search to acquire and operate a small business. If you know anyone looking to exit, I would love to talk!
  • Finn
    Vice President, Partnerships
    Finn Aug 2021 - Jun 2023
    Munich, Bavaria, De
    FINN brings a unique mobility service to the United States - a vehicle subscription that bundles new car experience, maintenance and insurance in one transparent price. I built new relationships for the FINN brand and managed the P&L, developed our supply-side strategy, and created the communications department.
  • Ford Motor Company
    Associate Director, Strategy & Business Development - Enterprise Connectivity
    Ford Motor Company Jul 2020 - Aug 2021
    Dearborn, Michigan, Us
    Built new team following global reorganization responsible for Enterprise Connectivity group's strategy and new product incubation. Moved ideas from "think" through "implementation" phases. Oversaw partnerships and product performance measurement.
  • Ford Motor Company
    Global B2B Business & Services Lead - Ford Smart Mobility
    Ford Motor Company Oct 2019 - Jun 2020
    Dearborn, Michigan, Us
    Ran digital services businesses, including Ford's partnership with Sirius XM and Amazon Key delivery to trunk. Oversaw operations, engineering and P&L.
  • Ford Motor Company
    Global Strategy Manager - Mobility
    Ford Motor Company Dec 2017 - Sep 2019
    Dearborn, Michigan, Us
    Directly supporting the President of Ford Mobility, I worked across Ford to develop new service ideas, business models and decide what new modes of transportation to pursue. Further, I oversaw Mobility partnerships and the M&A pipeline, driving build-buy-partner decisions to support Ford's growth into new territory.
  • Ford Motor Company
    Global Product Marketing Manager
    Ford Motor Company May 2016 - Dec 2017
    Dearborn, Michigan, Us
    Part of Ford's Global Advanced Product Marketing and Customer Knowledge groups, I was responsible for setting consumer strategy for autonomous vehicles in 2030 and beyond. I studied consumer behavior and attitudes, society, micro and macro trends in order to understand how people will interact with their world in the future, and the implications this has for Ford's brand and business. Based in Ford's Silicon Valley research and innovation center, I worked cross functionally with user experience, corporate strategy, communications, tech research, finance and global region offices. In addition, I lead MBA recruiting efforts for the marketing organization on West Coast campuses.
  • Ford Motor Company
    Marketing Leadership Program Intern
    Ford Motor Company May 2015 - Aug 2015
    Dearborn, Michigan, Us
    At Ford this summer, I created a go-to-market strategy for self-driving cars and developed a market segmentation framework for autonomous vehicle adoption.
  • Veahavta, Grace Care Center
    Consultant, Business Development
    Veahavta, Grace Care Center Mar 2015 - May 2015
    Grace Care Center is a children's orphanage in Sri Lanka's formerly war-torn Eastern Province. The region is beginning to see an increase in tourism, so to support the non-profit organization's operational goals, I served as part of a cross-functional MBA student team to recommend a business model for a new hotel property. We delivered an investment strategy that incorporated a vocational training program for Grace Care Center residents.
  • Irobot
    Manager, Global Public Relations
    Irobot Sep 2011 - Jul 2014
    Bedford, Massachusetts, Us
    iRobot develops robots for consumer, defense, security, healthcare and research markets, offering a wide variety of communication opportunities and challenges. At iRobot, I was responsible for developing worldwide product launch plans and corporate messaging, managing external agencies, training company spokespeople and maintaining top tier press relationships. iRobot sells consumer robots in over 50 countries around the globe and I was responsible for launching products in both existing and new markets, working closely with management and engineering teams in order to develop messaging, training and strategies that would drive market adoption for consumer robots.
  • Fleishman-Hillard, Inc.
    Account Supervisor
    Fleishman-Hillard, Inc. Apr 2008 - Sep 2011
    St. Louis, Mo, Us
    Prior to joining iRobot, I was iRobot’s primary contact at public relations agency FleishmanHillard New York. As part of the marketing communications practice, I planned and executed new product introductions, product review programs, press events and executive visibility campaigns for clients such as AT&T, iRobot, Shoebuy.com and Spirit Halloween. I developed strong relationships with technology, fashion and broadcast media and worked with these members of the press to develop new story ideas. I also served as on-air talent for AT&T social media and internal sales videos.
  • Self
    Professional Athlete
    Self Nov 2006 - Feb 2008
    As a full-time athlete, I trained for and competed in national track and cross country running competition.
  • Fleet Feet Sports
    Marketing Coordinator
    Fleet Feet Sports Jun 2007 - Nov 2007
    While pursuing a full-time running career, I created and implemented a marketing plan that resulted in a 25% sales increase YOY.
  • Nexstar Media Group, Inc.
    Newscast Graphics Designer
    Nexstar Media Group, Inc. Apr 2006 - Nov 2006
    Irving, Tx, Us
    At KNWA and FOX 24, I built and operated graphics for live newscasts, including during an election period. I also gained experience reporting on air in my spare time.

Laura Engelland Skills

Social Media Media Relations Marketing Communications Integrated Marketing Public Relations Management Corporate Communications Social Media Marketing Product Launch Marketing Brand Development Advertising Press Releases Digital Marketing Event Planning Message Development Brand Management Internal Communications Product Spokesperson Media Skills Training Video Crisis Communications

Laura Engelland Education Details

  • University Of Michigan - Stephen M. Ross School Of Business
    University Of Michigan - Stephen M. Ross School Of Business
    Master Of Business Administration (M.B.A.)
  • University Of Arkansas
    University Of Arkansas
    Marketing Management

Frequently Asked Questions about Laura Engelland

What company does Laura Engelland work for?

Laura Engelland works for Federated Service Solutions

What is Laura Engelland's role at the current company?

Laura Engelland's current role is Vice President of Growth.

What is Laura Engelland's email address?

Laura Engelland's email address is lj****@****ord.com

What is Laura Engelland's direct phone number?

Laura Engelland's direct phone number is (800) 392*****

What schools did Laura Engelland attend?

Laura Engelland attended University Of Michigan - Stephen M. Ross School Of Business, University Of Arkansas.

What are some of Laura Engelland's interests?

Laura Engelland has interest in Children.

What skills is Laura Engelland known for?

Laura Engelland has skills like Social Media, Media Relations, Marketing Communications, Integrated Marketing, Public Relations, Management, Corporate Communications, Social Media Marketing, Product Launch, Marketing, Brand Development, Advertising.

Who are Laura Engelland's colleagues?

Laura Engelland's colleagues are Joshua Houser, Bruce Williams, Becky Mckinnon, Kelly Hargrave, Ethan March, Robin Biko, Lesley Elsworth.

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