Laura Jane Justice Email & Phone Number

United States

United States

London, England, United Kingdom

Atlanta, Georgia, United States

New York, New York, United States

Overseeing the creative development and production of Dow Jones (The Wall Street Journal, Barron’s, and MarketWatch) marketing materials; including digital media, event collateral, print ads, and content. Managing over fifty clients and six direct reports, responsible for the successful delivery of nearly 6,000 assets throughout the four-month agency contract.

New York, New York, United States

Leading campaign development and delivery across brand partnerships for adidas and Barclays. Including Peloton, Premier League, American Airlines and sponsored athletes.

New York, New York, United States

Using data-driven insights to disrupt the highly fragmented, multi-billion-dollar category of pre-owned diamonds, fine jewelry, and luxury watches. Reporting directly to the CEO and Executive Chairman, I was responsible for leading the strategy and development of all global marketing initiatives across the business - including paid advertising campaigns, media buying, creative development and PR.

London, United Kingdom

Responsible for leading the adidas GLITCH brand within the UK. An extensive role covering business strategy, marketing, consumer engagement, and product fulfillment. GLITCH was an innovative start-up from adidas Football, an on-demand boot concept we brought to market by co-creating with the consumer, using unique communication channels and introducing new purchase services.

London, United Kingdom

Working exclusively on the adidas GLITCH project, I managed a six-person multi-function team tasked with building the business plans, go to market strategy, brand identity and launch plans.

London, United Kingdom

Delivery lead across key client groups including Samsung, adidas, Shell & Guinness, with project budgets up to $1.3MM (USD). This role required in-depth knowledge of integrated production across film, photography, print, and digital platforms.Highlights:- Producing the official Leo Messi real-time meme generator app for adidas’ 2014 World Cup campaign- Introducing new technologies (including AR + VR) to client groups- Managing new business pitch teams, successfully winning $2.6MM of work

Auckland, New Zealand

Prior to a three-month adventure around South East Asia, I covered an extended holiday leave for the Lead Executive Digital Producer at Y&R. Throughout this time I developed digital strategy and delivery project plans for the Y&R team and their clients. Key accounts included Westfield, Microsoft, Schick, Energizer & LG.

Auckland, New Zealand

Taking the leap from client to agency, I joined the Ogilvy Digital Production team as a midweight Producer coordinating project teams across account management, creative, design & technology. A client-facing role facilitating efficient delivery of digital campaigns for Pernod Ricard, BP, KFC, Coca-Cola Amatil, Rebel Sport & Nutricia.

Auckland, New Zealand

Building on my previous role, I joined the newly formed Innovation Team, responsible for enhancing the overall strategy for the Yellow portfolio. With an open remit to look at any part of the wider business, we developed innovations to create new markets, new revenue opportunities, business efficiencies and better experiences for our advertisers & consumers. Key responsibilities: - Support Head of Innovation to establish the team as a core part of the Yellow business - Champion new products & technologies to incorporate into the Yellow portfolio - Develop innovation processes, liaising with leadership teams & product owners to establish roadmaps

Auckland, New Zealand

Supporting the Head of Digital Products across the Yellow network's Mobile Product Portfolio - applications for iOS, Android, Nokia and BlackBerry devices and .com optimisation for mobile.Key responsibilities included:- Developing platform roadmaps with internal stakeholders- Working with external agencies to deliver best-in-class UX- Analysing data to define, drive & prioritise optimisations and KPIs- Integrating mobile trends & technology developments into network portfolio

Hubsta was an online shopping platform that provided the back-end solutions for Yahoo!Xtra Shopping, NZ Herald Shopping & thedeal.co.nz. I supported the Head of Merchandising across email marketing (1M+ EDM/month), creative content production and the merchandising of over 800k products. I also worked with the Sales & Marketing team to integrate wholesaler promotional activity into multi-channel marketing calendar.

Auckland, New Zealand

Ferrit.co.nz was an early eCommerce offering, backed by Telecom. The website offered a one-stop shopping platform for consumers looking to browse multiple retailers with ease. While studying, I worked part-time as merchandising support for the Marketing Team, designing, building & testing product & category pages.

Bachelor Of Communication Studies, Majoring In Advertising Creativity

Runner-up Student Marketer of the Year at CAANZ Axis Awards (2008). Papers in Media Production, Public Relations, Journalism, Creative.

Education record

Activities and Societies: Scholarships in English, Media Studies & Film.