Laura Jane Young Email & Phone Number

London, England, United Kingdom

London, United Kingdom

Responsible for overseeing all of our tourism client marketing strategies and campaigns.- Won 1st place at the Travel Marketing Awards 2020 in the Affinity Marketing & Sponsorship category, for our Kenya Tourism Board partnership campaign with Grind & Kuoni- Campaigns Lead for Hills Balfour's largest client, Brand USA, as well as Kenya Tourism Board and Visit Peru- Partnership Campaigns Lead for: - Media such as The Telegraph, Conde Nast Traveller and Culture Trip - Tour operators such as Trailfinders, Virgin Holidays and BA Holidays - Brands such as Hertz, Antler and Cotswold Outdoor - TV & Theatre such as RuPaul's Drag Race UK and Hairspray the Musical- Key point of contact for our sister digital agency & other preferred third party agencies. Includes: - Project management for all client projects - Budget tracking & ensuring performance vs financial and KPI targets - Briefing client proposals & presenting to clients - Results analysis and coordinating client PCA reports - In depth reporting Instagram & Facebook for Business, Google, Adara, Travelport - Leading company training sessions on digital & partnership marketing- Experience managing 3 direct reports, plus ad hoc interns & freelancers- Promoted after 1 year in my role to Senior Campaigns Manager- Tour lead for the Brand USA MegaFam in 2020, leading 14 travel agents through Texas, Oklahoma, Kansas and Arizona in 2019- Founded Hills Balfour Eco Committee in January 2020

London, United Kingdom

Round-the-world trip visiting 8 countries across 3 continents, as part of a goal to visit 50 countires before I turned 30 - which I achieved in August 2019!

Responsible for developing partnership online marketing strategies with our key technology brands using SEO, paid search & affiliate marketing. Also managed Currys & PC World website monetisation.- Increased supplier investment by +95% YoY to £1m, for partnership digital marketing activities- Secured £150k incremental funds from Samsung for joint paid search campaign. Managed the project with Samsung, Google & Currys internal PPC specialists and over-achieved traffic share targets for Samsung products by 3%pts- Managed agency relationship with Affiliate Window for all supplier-funded activity. Implemented +50% partnership affiliate marketing campaigns vs last year, across promotional websites & content publishers such as TopCashBack, Vouchercodes.co.uk, Mumsnet, TechRadar and Sheerluxe- Analysed SEO data to identify key brands for which Currys’ SEO visibility under-indexed vs target. Pitched for & secured funding from Samsung, Hotpoint & Canon to run events with influencers in partnership with Greenlight Digital agency. SEO traffic and revenue increased by 20-30% YoY for all 3 brands during 3 months after the events- Delivered +230% YoY site monetisation growth through implementing HookLogic performance marketing platform

Responsible for online presence & performance of CE product categories. Worked closely with category buying teams and digital sales, marketing & design teams to optimise trading, marketing and on-site merchandising.- Briefed in, managed end-to-end and delivered 25 brand microsites to enhance customer shopping experience and ensure strong SEO rankings for key CE brands and technologies. Became #1 retailer in natural search results for: 4K TV, Sonos, Bose, OLED TV and GoPro, whilst also securing +£200k supplier investment- Managed CRM activity for CE including development of bespoke post-purchase email scheme for Sonos & Canon- Worked with social media team to run competitions & brand awareness activity for CE brands on Facebook & Twitter- Ensured Dixons was first-to-market online for major product launches including GoPro HERO4 and Sonos PLAY:5- Worked with iSite video production company to ensure all CE online product pages had product videos- Co-ordinated all CE promotions and deal sets; helped to deliver best yet CE Black Friday online sales performance

Supported all elements of category management: account relationships, pricing, ranging, merchandising and marketing. Helped double Digital SLR market share growth in a flat market. Managed end-to-end two National Photography guides for store & magazine circulation. Coordinated 30+ national & specialist press ads for Photography during peak 2013.

Delivered YOY Portable DVD market share growth from 3% to 5% in a declining market. Increased new headphones range by 50% to over 200 skus & delivered £3m sales growth (+45% YOY). Delivered +£100k incremental bottom-line profit in the form of funding from suppliers including Bose, Beats by Dr Dre & Sony, for 170 headphones ‘playtables’ in-store.

UK’s largest high street entertainment retailer. Recruited as an Assistant Category Buyer in the growing technology area. Assisted the Buyer with all responsibilities for the market-share-leading headphones category, and tablet/ smartphone accessories including: range management, pricing, supplier negotiation and merchandising. Worked with leading suppliers including Beats by Dr Dre, Gear4 and Sennheiser.

£1.5bn turnover company & UK’s 2nd largest electrical retailer. Employed as an assistant category buyer in the audio team looking after Headphones & Speakers & solely responsible for buying decisions and P&L for Portable DVD and Dictaphones, delivering over £2m turnover.AchievementsDelivered YOY Portable DVD market share growth from 3% to 5% in a declining market, by negotiating improved deals with existing and new suppliers and sourcing OEM products with increased marginsBuilt and increased new headphones range by 50% to over 200 skus & delivered £3m additional year-to-date sales growth (+45% YOY). Responsible for range management including pricing, promotions, forecasting, merchandising, working closely with marketing to plan in-store and online activities, and liaising with supply to manage stock levelsDelivered over £200k incremental profit to Comet’s bottom line in the form of funding from suppliers including Bose, Beats by Dr Dre & Sony, for 170 headphones ‘playtables’ in-store. Designed table planogram and secured FOC display stockCreated and presented Headphones Range Review to the Comet Board, successfully securing investment into the headphones merchandising solution, which delivered 30% sales uplift in stores that received it

Employed to manage Computing category online. Responsible for differential web pricing, liaising with buyers to support online promotions and liaising with suppliers including Apple & Asus to set up brand pages and competitions.AchievementsDelivered YOY web sales growth of +100% over peak 2011Coordinated all Computing deals for Comet Black Friday event & 2-day eBay homepage takeoverWorked with HP photo site ‘Snapfish' to set up Facebook App within Comet page, running monthly competitions and offering customers free photo prints upon sign-up through Comet

Visited Thailand, Laos, Vietnam, Cambodia, Malaysia, West and East Coast USA. Planned and funded the trip by working a number of part-time jobs October '10 - May '11. Achieved a PADI Open Water Diver qualification in Koh Tao, Thailand.

Best secondary school in Buckinghamshire based on 2010 exam results. Sports & Language school; awarded Academy status in August 2011. Recruited to help launch charitable Foundation.AchievementsIncreased alumnae network by 350 members in 2 monthsConverted old school photo album into digital scrapbook for websiteCollaborated with marketing agency April Six in designing visuals for the Foundation launchSupported launch of Foundation led by Bill Turnbull in April 2011

100m turnover American restaurant chain with over 350 outlets in 59 countries; working up to 21hrs per week in the consistently busy restaurant.AchievementsPart of the regional-winning High Wycombe store teamPassed certification tests and earned “stripes” in March 2011Personally mentioned by guests online and in-store and was awarded “WOW” pins as a result

A charity founded by entrepreneur Mike Clare to help other charities become more commercial and efficient by practicing ‘Charity Excellence'. Assisted Head of Development with event management, marketing and PR.AchievementsProject manager for Halloween Outdoor Cinema NightDesigned Foundation's first newsletter, charity walk magazine advert and Christmas Concert posterSet up and maintained Foundation Facebook page

Activity leader. Taking large groups of foreign students on excursions to various UK tourist destinations; also running on-site leisure activities. Required strong leadership, organisation, time-management and communication skills.

Charity enabling former students to make donations which provide much-needed financial support to: current Leeds students, the Library, the Leeds for Life Foundation, Sport and the Medical School. Telephone Fundraiser encouraging alumni to donate to the University.AchievementsSelected for a team of 80 people from 500 applicantsSuccessfully negotiated with alumni in the UK and USA to make donations and pledges Personally mentioned and thanked by an alumnus in an email to the Annual Fund Officer

Ba (Hons) 2:1, Graphic & Communication Design, 2:1

Developing key skills of research, creativity, ideas generation, concept development, verbal and written communication, critical analysis.

Education record

3 A Levels: Art (A), Textiles (B), French (B) 10 GCSEs (A*- B) including Maths (A*), Science (A*) and English (A/B)