Vice President - Performance Measurement Product Manager
- Developed and managed streamlined reporting to identify $324B in potential data driven sales opportunities. Standardized business metrics to provide weekly strategic insights into product penetration by market, client.
- Managed custom analytics for a $32B lending product driving targeted marketing campaigns, product participation reporting and sales trend forecasts.
- Reengineered reporting and analytical framework for a $20B product area. Designed and delivered centralized application to produce comprehensive key performance indicators for Alternative Investments senior executive.
- Identified significant trends in client behavior as well as points of strength and weakness in the client base and field sales force by providing high quality, complex, detail-oriented reporting under significant time.
- Improved risk management throughout a changing regulatory environment and evolving enterprise risk appetite by building a rapid response capability. This provided corporate audit teams immediate access to critical.
- Drove data quality and consistent reporting across Merrill Lynch business intelligence community through a formal data governance process and establishing macro based application design.
Jul 2001 - Dec 2015
