Laura Crouch Email & Phone Number

Alloa, Gb

Remote

Supporting delivery of the UK Marketing Strategy for a global point of care diagnostics/biotechnology company.- Managed LumiraDx's attendance at over 20 UK trade shows/events- Established a project management process for UK event organisation, stock management, team briefing and review.- Launched the LumiraDx Partners e-communication programme for the 100+ global distributor network utilising Act-On digital marketing software. - Budget tracking of UK marketing projects, ensuring project delivery on time and to budget. Raising purchase orders using the CRM system and working cross-functionally with the finance department for invoice processing. - Content creation – copywriting social media posts, digital banners, webpages, brochures, advertorials, flyers, booth graphics, white papers and other marketing collateral as required – working with the Creative Services Team, writing creative briefs and project managing collateral through internal review processes. - Utilised monday.com for project management- Worked with external agencies on project delivery and liaised with other external suppliers (e.g. for printing of marketing collateral, event organisation, campaign development).- Strong organisational skills, attention to detail and time management, maintaining accurate records of project strategies, milestones and outcomes, including the production of a quarterly report on marketing activity and presenting to senior management. - Voluntary participation in the Internal Communications and LGBTQ+ Allies Employee Resource Groups, creating articles and content for the company intranet.

Digital Marketing for a global immunodiagnostics/biotechnology company based in Birmingham, UK. - Mentoring, supervising and training a Marketing Communications Assistant.- Delivering staff training using PowerPoint presentations and presenting proposals to management and the board of directors.- Scheduling, tracking and management of projects and working to project deadlines.- Reviewing, analysing, tracking and reporting success of digital marketing campaigns (statistics).- Writing copy for the web, social media and marketing emails. Working with team members and external suppliers.- Worked with internal regulatory teams and international colleagues to develop the social media policy and guidelines.- Launched and managed the website redesign project, working with a range of stakeholders including internal procurement, I.T. and marketing teams as well as the appointed external agency.- Launched, managed and delivered key projects under pressure and with a range of stakeholders. - High level of Microsoft Office proficiency and competence with other/bespoke I.T. systems. - Managing and maintaining electronic contact lists. - Undertaking competitor analysis and research and researching developments in digital marketing.

Birmingham, United Kingdom

In this job I gained experience in, but not exclusive to:- Launching and managing the company Twitter account @BindingSiteHaem- Maintaining and updating the seven company websites - Supporting and implementing inbound marketing campaigns- Setting up automated workflows to nurture prospects to sales qualified leads using HubSpot- Analysing and reporting on campaign and website analytics (Google Analytics)- Producing a quarterly Digital Dashboard, allowing visibility of digital projects to the board- Writing marketing emails and sending them to customers and sales prospects- Writing copy for the web using the corporate tone of voice- Liaising with subsidiary offices to obtain copy translations- Optimising webpages for search engines- Clarizen project management software administration- Administration of the Digital Asset Management system- Delivering corporate/training presentations- Photoshop- Participation in an internal communications focus group

Birmingham, United Kingdom

- Updating company controlled documents - procedures, worksheets and spreadsheets- Producing manufacturing process flows- Updating and proofing product inserts and data sheets- Quality Control- Stock adjustments- Data entry- Worksheet completion

Glasgow, United Kingdom

The project I worked on with Saraband involved converting and reformatting a previously published text for electronic release. I also sourced electronic versions of the artworks to incorporate web links within the text. I was regularly in contact with the company via email but worked predominantly alone on the project at home fitting it around my university studies.

Ma(Hons), English Literature, First Class

Activities and Societies: Fresher's Helper at the Queen Margaret Union 09/2008 I studied a range of Honours modules including.

Cim Certificate In Professional Marketing, Marketing, Distinction

Modules completed in marketing theory, campaign planning and client/customer insights. Studied part time while in full time employment.

Socm Award, Social Media

Pgcert, Literture And Modernity