Laura Crouch Email and Phone Number

Supporting delivery of the UK Marketing Strategy for a global point of care diagnostics/biotechnology company.- Managed LumiraDx's attendance at over 20 UK trade shows/events- Established a project management process for UK event organisation, stock management, team briefing and review.- Launched the LumiraDx Partners e-communication programme for the 100+ global distributor network utilising Act-On digital marketing software. - Budget tracking of UK marketing projects, ensuring project delivery on time and to budget. Raising purchase orders using the CRM system and working cross-functionally with the finance department for invoice processing. - Content creation – copywriting social media posts, digital banners, webpages, brochures, advertorials, flyers, booth graphics, white papers and other marketing collateral as required – working with the Creative Services Team, writing creative briefs and project managing collateral through internal review processes. - Utilised monday.com for project management- Worked with external agencies on project delivery and liaised with other external suppliers (e.g. for printing of marketing collateral, event organisation, campaign development).- Strong organisational skills, attention to detail and time management, maintaining accurate records of project strategies, milestones and outcomes, including the production of a quarterly report on marketing activity and presenting to senior management. - Voluntary participation in the Internal Communications and LGBTQ+ Allies Employee Resource Groups, creating articles and content for the company intranet.

Digital Marketing for a global immunodiagnostics/biotechnology company based in Birmingham, UK. - Mentoring, supervising and training a Marketing Communications Assistant.- Delivering staff training using PowerPoint presentations and presenting proposals to management and the board of directors.- Scheduling, tracking and management of projects and working to project deadlines.- Reviewing, analysing, tracking and reporting success of digital marketing campaigns (statistics).- Writing copy for the web, social media and marketing emails. Working with team members and external suppliers.- Worked with internal regulatory teams and international colleagues to develop the social media policy and guidelines.- Launched and managed the website redesign project, working with a range of stakeholders including internal procurement, I.T. and marketing teams as well as the appointed external agency.- Launched, managed and delivered key projects under pressure and with a range of stakeholders. - High level of Microsoft Office proficiency and competence with other/bespoke I.T. systems. - Managing and maintaining electronic contact lists. - Undertaking competitor analysis and research and researching developments in digital marketing.

In this job I gained experience in, but not exclusive to:- Launching and managing the company Twitter account @BindingSiteHaem- Maintaining and updating the seven company websites - Supporting and implementing inbound marketing campaigns- Setting up automated workflows to nurture prospects to sales qualified leads using HubSpot- Analysing and reporting on campaign and website analytics (Google Analytics)- Producing a quarterly Digital Dashboard, allowing visibility of digital projects to the board- Writing marketing emails and sending them to customers and sales prospects- Writing copy for the web using the corporate tone of voice- Liaising with subsidiary offices to obtain copy translations- Optimising webpages for search engines- Clarizen project management software administration- Administration of the Digital Asset Management system- Delivering corporate/training presentations- Photoshop- Participation in an internal communications focus group

- Updating company controlled documents - procedures, worksheets and spreadsheets- Producing manufacturing process flows- Updating and proofing product inserts and data sheets- Quality Control- Stock adjustments- Data entry- Worksheet completion

The project I worked on with Saraband involved converting and reformatting a previously published text for electronic release. I also sourced electronic versions of the artworks to incorporate web links within the text. I was regularly in contact with the company via email but worked predominantly alone on the project at home fitting it around my university studies.