Laura Gutierrez Email & Phone Number

Sausalito, Ca, Us

I help law firms and marketing professionals develop and execute communications programs that create awareness and provide actionable data for business development activities, particularly in small to mid-sized professional services firms. From content deliverables to delivering education to your marketing team, I supercharge marketing and digital communications and create sustainable programs and workflows for professionals.

Dallas, Texas, Us

Minneapolis, Minnesota, Us

Minneapolis, Minnesota, Us

NJL is a mid-sized law firm in Minneapolis whose attorneys focus on labor and employment, health care, corporate and transactional, commercial litigation, and product liability matters.Position involves:- Running digital ad program, producing digital ads and managing data to present information to attorneys- Managing public relations program, assisting attorneys with creating content and determining the best way to publish in the marketplace- Running associate business development program, helping attorneys create their marketing plans- Creating social media and online platform content- Training on communication tools, including LinkedIn, Twitter and other social media platforms- Assisting with other business development strategies and implementation- Assisting/shepherding with RFPs

Chicago, Il, Us

Minneapolis, Mn, Us

Bowman and Brooke is a nine-office law firm whose attorneys focus on product liability law.Position involved:- Management of the external website, writing and posting content, strategy- Management of intranet content (Sharepoint)- Management, strategy and creation of digital communications (email marketing, social networks)- Training, strategy and management of social media, blogs

Portland, Or, Us

Tenrec is a web development company, working with professional services clients to create and maintain websites. Position involved:- Being the point of contact for law firm and nonprofit clients- Advising and consulting clients on how to utilize their website for marketing and sales purposes- Heading up marketing efforts

Minneapolis, Minnesota, Us

At Winthrop & Weinstine, I helped with every marketing initiative that involved the marketing department. It gave me a great marketing "base" and context, which I've used to shape marketing communications.Position involved: - Coordination and support of marketing initiatives, including writing, editing and production of marketing communication materials – both online and print, including e-newsletters, e-Alerts and e-invitations- Updating and maintaining firm website and other online initiatives, including blogs and social media outlets- Firm reputation monitoring through RSS feeds and other online feedback mechanisms- Maintaining and providing support for online analytics tools for website, blog(s), e-marketing- Assisting with research, writing and content for various directories and publications, i.e., internal communications, requests for proposals and business development opportunities- Manipulating firm-wide client database to provide marketing information for lists, proposals, competitive analysis and attorney support- Writing and editing firm communication materials, providing basic design support and/or work with outside designers- Assisting with training attorneys and staff for marketing initiatives and social media platforms- Assisting with firm marketing events and accompanying printed materials

sotanLIFE.com was an emerging Minnesota culture website, much like City Pages. I worked closely with the editorial department for this internship.Position involved:- Updating information on website (daily), which included writing and editing “diversion” articles (i.e., editorials), daily facts (e.g., alcohol fact of the day, quote of the day, etc.)- Researching and writing a variety of articles and summaries for events and upcoming events, music concerts and festivals, theatre productions, etc. - Working closely with editorial staff, writing and editing articles and collaborating on potential projects with management

Minneapolis, Minnesota, Us

Interned with the marketing department at Winthrop & Weinstine during my summer home from college. Position involved:- Editing company website- Writing and editing attorney biographies

HBCi is a small production company in Winona, MN, that hosts its own news program and also produces a variety of local shows for broadcast. I was able to aid in all areas of production. Position involved: - Working with production staff to grip and film local events and commercials- Helping with news filming (live and recorded) on a daily basis (filled-in for director when needed)- Helping to edit commercials (one of my ideas was used for a commercial, and I was also an actor in one public service ad)

Bachelor'S, English W/ Writing Emphasis, Public Relations

Education record