Laura Heim Email & Phone Number

North Tonawanda, Ny, Us

Toronto, Ontario, Ca

Albany, Ny, Us

Buffalo, New York, Us

Cheektowaga, New York, Us

- H&V Equipment Business Manager- Content creation for the website (www.hvgroup.us) and social media (Linkedin)- Generate quotations for requested equipment; Plan/Spec and Design/Build markets. Manufacturers (some) include:- SMARDT Chillers- DCA dehumidification equipment- Johnson & Marcraft (Air Rotation and Custom Air Handling)- Energy Labs (Custom Air Handlers)- Panasonic VRF systems- Delta Cooling Towers- Guntner (Evaporative Cooling, Adiabatic Heat Rejection)- Bulldog Heat Pumps- Parts order sales for all H&V Equipment manufacturers (see line card)- Weekly Project Management Emails (keeps customers informed on the status of their order from receipt of a purchase order to delivery and H&V technician startup)- Marketing Materials for promotional events and corporate sponsorships

Buffalo, Ny, Us

Content Manager for the following (7) websites - www.specifiedair.com, www.robertsgordon.com, www.addison-hvac.com, www.bananza.com, www.rapidengineering.com, www.phoenixairsystems.com, www.weather-rite.com - Focus on user experience for best click-through-rate- Monitor Google Analytics accounts, daily tracking/monitoring- Update/Maintain/Monitor Social Media Accounts- Original content creation based on continuous learning and marketing literature - Automated marketing emails to promote campaigns through the representative network- Maintain and stay within budget each year- Search Engine Optimization (SEO)

Buffalo, Ny, Us

Managed 6 commercial/industrial HVAC products across 4 manufacturing locations, including one overseas.- Direct Fired Air Handlers (Commerical, Industrial & Spray Cure Markets), Unit Heaters and Duct Furnaces- Manufacturing in Minneapolis, MN, Grand Rapids, MI, Buffalo, NY and Wednesbury, UK- Created and revised product literature (Brochures, Specification Sheets, Dimension & Selection Guides and Installation/Operation/Maintenance manual) to best reflect ease of product operation- Delivered frequent training webinars, educating manufacturers representatives and internal staff on product updates.- Performed margin analysis to determine best selling proposition to deliver to relevant markets.- Organized monthly product development meeting across all departments to discover new product development and product updates to result in market growth

Buffalo, Ny, Us

As part of the customer service team, timely responses were delivered to daily inquiries on order status, ship dates and unit performance issues. Working directly with manufacturing plant employees, hands-on learning helped to expand my product knowledge and understanding. Alongside the product manager, detailed marketing materials were updated as needed.

Buffalo, Ny, Us

Utilizing Adobe Suite programs, I created marketing materials for both in house products and privately labeled brands. Each piece was prepared and packaged for print for offsite large batch print jobs. Through my knowledge of HTML and CSS, new website designs were provided for recently acquired subsidiary companies. Each company received a complementary design that captured appropriate branding within the HVAC industry.

Bachelor Of Science (Bs), Digital Arts

Education record