Laura Jigau Email & Phone Number

With over 15 years of experience in digital and communication, I am currently a Group Marketing Project Manager at Castolin Eutectic, a global leader in maintenance, surface protection and special joining using welding, brazing and coating technologies. I am responsible for coordinating the launch and growth of three digital projects that aim to enhance the customer experience, increase brand awareness, and generate leads.I have a passion for creating meaningful digital content and strategies that deliver value and results. I have a strong background in e-commerce, web analytics, and marketing automation, as well as basic web development skills. I am also a project manager and a lifelong learner who always seeks new challenges and opportunities to improve myself and the organizations I work with. My mission is to leverage my skills and expertise to help Castolin Eutectic achieve its vision of becoming the preferred partner for wear and fusion solutions worldwide.

Listed skills include Editing, Social Media, Seo, Publishing, and 47 others.

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  Group Marketing Project Manager

  Castolin Eutectic

  Oct 2022 - Present

  CastoCademy - Castolin Eutectic Internal E-Learning Platform: Developed and implemented marketing and internal communication strategies for CastoCademy, Castolin Eutectic's premier e-learning platform, enhancing the skill set and expertise of employees across the organization. Drove widespread adoption and engagement through the design and execution of targeted communication strategies and initiatives, including the organization of global webinars featuring colleagues from diverse regions. Played a pivotal role in enriching the platform's content, leveraging feedback from various stakeholders to continually refine and enhance the learning experience.Successfully established and nurtured a strategic partnership between CastoCademy and LinkedIn Learning, creating a synergistic relationship that broadened learning opportunities for Castolin Eutectic employees.Castolin Eutectic Webshop: Drove the development and execution of a comprehensive marketing strategy for the Castolin Eutectic e-commerce platform, with a keen focus on user experience optimization, traffic growth through SEO/SEM, and PPC strategies. Co-piloted the international expansion of the webshop, significantly increasing its footprint and accessibility in new markets. Cross-Functional collaboration for projects such as integration of cutting-edge technologies, like Augmented Reality or Artificial Intelligence tools into company daily operations. Engaged closely with key stakeholders across the organization to align on project goals, strategies, and outcomes, fostering a culture of innovation and shared success.