I make brands pop. By pushing the boundaries between marketing, art & activism, I develop communication strategies and visual concepts for brands & companies, cultural institutions & NGOs, artists & art collectives: Always looking for the sweet spot where product & purpose, people & AI, inclusivity & intersectionality meet. I’m all about gender equality, sustainability & accessibility — and a seriously badass copy writer. Off the record: My natural hair colour is a light pink. Whilst I do enjoy deejaying, the occasional noise-pop show & going on excruciatingly long bike rides, my main hobby is to smash the patriarchy & build a more fun world for everyone. At night I write my debut novel, a post-modern cyber-pulp mash-up of Blade Runner & beloved German children’s book Das Sams. The first sentence: "Mr. Staircase stepped out of the elevator." There will be no sequel.
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Ceo And Head Of StrategyLjb WorksDüsseldorf, Nrw, De -
Ceo & Head Of StrategyLjb Works Jan 2023 - PresentDüsseldorfWe’ll make your brand go pop bang sizzle daaamn badabing rawrrr tschak boom. -
Pr & Integrated Marketing Lead DachBen & Jerry'S Mar 2022 - PresentShaping a strong voice for a deliciously chunky ice cream brand whilst tackling social change. -
Collective Artistic Direction // Comms & FinancesK*Werk Aug 2020 - PresentMultidisciplinary network, festival & conference championing FLINTA* artists. -
Strategy & Branding // Art & Creative DirectionLaura Jil Beyer Aug 2019 - Jan 2023DüsseldorfYour favourite one-stop-shop, 360°-single-person-extravaganza for all things consulting & strategy, branding & design, copy & coding.
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Marketing & Audience DevelopmentDüsseldorfer Schauspielhaus Aug 2014 - Jul 2019Düsseldorf Und Umgebung, DeutschlandBoosting ticket sales from 2% to 99% via campaign strategies & guerrilla tactics, pr & social media, project & budget management, 2 rebranding processes & lots & lots & lots of beer & pretzels.
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Marketing & PrZakk – Zentrum Für Aktion Und Kultur Mar 2014 - Aug 2014Düsseldorf Und Umgebung, DeutschlandPress office & social media, kicking off a strategic rebranding for a beloved cultural space presenting literature & music, politics & art.
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Deejay & PromoterSelbstständig Apr 2007 - May 2014Booking new and emerging artists, ranging from pop to punk to blog house, as well as organising and deejaying various club nights. A super wild DIY-style ride, oscillating between dingy dive bars and private jets. These years taught me basically EVERYTHING I know: From project management, leading a team and keeping a cool head to pr and marketing strategies, graphic design and coding. Did I loose a lot of sleep and probably years of my life? Yeah. Would I do it all over again? Betcha.
Laura Jil Beyer Education Details
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German Studies
Frequently Asked Questions about Laura Jil Beyer
What company does Laura Jil Beyer work for?
Laura Jil Beyer works for Ljb Works
What is Laura Jil Beyer's role at the current company?
Laura Jil Beyer's current role is CEO and Head of Strategy.
What schools did Laura Jil Beyer attend?
Laura Jil Beyer attended Heinrich-Heine-Universität Düsseldorf.
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