Laura Jillian Gray Email & Phone Number

Boston, Ma, Us

Volunteer Position to support my local biking community.

Boston, Massachusetts, Us

I love teaching kids how to ride bikes and ride bikes safely! This is a weekend, part-time job

Marketing consultant, copy editor, and branding expert for small Optometry business

Quincy, Ma, Us

Spearheaded strategic content planning and organic traffic growth in a fast-paced healthcare technology start-up environment- Built quarterly content calendars and developed a thought leadership voice for IntelyCare's B2C (nursing professionals) and B2B (healthcare organizations) audiences- Grew organic search traffic by 190% and doubled ranking keywords in 6 months- Drove a consistent month-over-month 15% increase in organic blog traffic- Managed a freelance budget and developed a small team of industry expert writers to produce keyword-focused SEO articles - Partnered with internal subject matter experts to regularly ideate on themes, ensure accuracy, and increase the credibility of IntelyCare's healthcare content- Worked closely with internal and external stakeholders to implement organic growth strategies across IntelyCare.com

Boston, Ma, Us

Managed and executed high-quality content strategies for leading brands, achieving program KPIs by speaking to executive audiences on thought leadership, innovation, and global trends- Managed day-to-day needs of high-touch marketing clients, reported on key KPIs, oversaw content creation end-to-end, and developed and delivered the content marketing strategy- Provided strategic program insights and advice to client through ongoing reporting and Quarterly Business Reviews, developing new ideas, and guiding on high-value topics that could challenge and grow the program- Client successes:--- ADP: Recognized by Micheal Brenner as a Top Content Marketing Example for the work I developed for their SME-driven blog--- ADP: 144% organic search growth since July 2019--- First Citizens Bank: Produced 40 pieces of content per month and a live-action hero video for the launch of their new website- Personal recipient of the Inclusivity Award for my work on pushing clients to diversify the voices and stories shared on their blogs

Arlington, Ma, Us

Managed Ciclismo Classico's website content and all supplemental content, including detailed itineraries, landing pages, and more- Managed relationship with digital marketing partner and led the website redevelopment project- Oversaw content migration from previous website and copy edited all the content for the new site- Final content editor for 2019 Catalogue- Implemented a new cloud photo management system and established a structured tagging and ordering system

Cambridge, Ma, Us

Developed email campaigns and creative content to reengage contacts, drive audience interest, and manage multilingual communication- Envisioned and scripted 4 videos with CTO, CMO, and senior Product Marketing Manager comparing March Madness and our Pega Marketing product in a humorous light for a timely campaign - Developed the marketing distribution plan by working cross-functionally with the social, marketing operations, PR, video, and design teams- Assisted on the creation of a pre-recorded webinar with the CTO and CMO on the 5 key customer engagement marketing trends for 2018 and developed the marketing distribution plan - Reported on efficacy and success of emails weekly- Managed emails in 5 languages

Framingham, Massachusetts, Us

• Designed and implemented a marketing strategy to specifically target the Startup demographic including:- Created and/or reviewed all supportive sales marketing materials for the Startup Sales Team- 50% close rate on deals that utilized custom created pitch decks- Developed and launched all copy for Applause.com/startups- Wrote, launched and promoted a startup specific whitepaper that was advertised to over 200,000+ prospects- Organized and moderated NYC Client/Prospect event for 25 clients and prospects with a technical panel- 35% increase in web page traffic due to email and paid campaigns• Sales enablement content creator for larger sales organization including decks, one-pagers, customer stories and website content• Researched and wrote a thought leadership piece on the best apps from Israeli creators that was reposted in Hebrew by Geektime.com

• Completed special projects for the Strategy Department (marketing, business development, and client services): Implemented marketing purchase order system; Planned and wrote posts for the company blog; Managed new hire training scheduling; Developed the Preferred Tracking Partner Program newsletter and supporting documentation• Wrote bi-weekly Business Development newsletter for improved internal communication• Participated in high level strategy meetings and press calls with our chief strategy officer, providing insights when requested• Developed decks for training sessions including Coaching and Motivated Teams presented by the chief strategy officer • Developed and ran a monthly client satisfaction survey where I was responsible for the development of the survey and the post analysis of the results to improve our customer service, the results were presented to our sales and executive teams• Set up and managed a bi-weekly company-wide meeting designed to give insights into other teams, including organizing the speakers for each meeting, coordinating the decks used, and coordinating with IT to connect remote employees and offices• Coordinated scheduling for the Chief Strategy Officer including meetings, travel, and press calls • Organized quarterly bonus and annual reviews processes for efficient, timely and accurate completion• Planned and coordinated departmental Fun Days, executive retreats, and departmental meetings, including connecting remote offices

• Support the Client Performance Team by executing setups, updates and funding for client accounts• Set up mobile marketing campaigns on a multitude of different ad networks by prioritizing tickets based on the need of the Manager and the time limitations of the network• Maintain and update client data and spreadsheets• Currently updating the account information through the Account Retirement process which entails identifying and disabling inactive accounts in our database

• First point of contact for users requesting support for our application• Assist in the social media efforts

The Woodlands, Tx, Us

• Conceive and create the quantitative and qualitative survey for a Market Research project showing guest satisfaction• Administer the survey to approximately 600+ guests in North Dakota • Record and analyze the data and present the findings to the upper management in Target Logistics to identify opportunities in the marketing plan

• Composed articles for the “To Be Cool” section through in depth interviews with important managers around the world• Collaborated with writers and professionals from around the world• Published on the annual SHRM conference in the US• Demonstrated extreme attention to detail proofreading magazine

• Posted content and engaged with the community for the company Blog, Twitter and Facebook accounts• Designed the concept for and assisted in the creation of a promotional flash video for the company• Contributed to the development of marketing strategies, including giveaways and a “Worst Experience” contest

Boston, Ma, Us

• Conducted community management for Getplaylists.com including promoting it on social media networks (Twitter, MySpace, Facebook, etc.)• Formulated new digital marketing strategies for clients• Presented website feedback on the sites created for our clients

• Increased the company’s presence internationally by managing and completing the Reseller Project including document creation and formatting­• Assisted in the development of the Reseller Agreement­• Wrote the Reseller Amendment Agreements and several How To Guides• Developed the Reseller Book to be used on location with new Resellers, which included all Reseller Documentation in addition to relevant material such as Product Presentations and Specifications, Press Kits and Technical Assistance Guides­• Managed the English and French versions and organized the needed translations• Coordinated the two Reseller Meetings to review material and present our products• Participated in a photo shoot for our new Product launch

South Boston, Ma, Us

• Conceived, designed and wrote the copy for a monthly marketing newsletter for the Retail Store• Established and implemented a marketing program for the Retail Store• Worked interdependently with several departments, including Finance, Human Resources, and Sales­• Conducted preliminary collection calls to accounts receivable clients­• Maintained and kept a weekly budget for the Sales and Marketing Department• Organized the TNB Sustainable Business Leader Program (SBLP) and acted as the company Green representative

Bachelor Of Science - Bs, International Business

Master Of Science - Ms, International Management

Msc In International Management, International Management

Msc In International Management, International Management

International Business, French And Marketing

International Management, Marketing

Master Of Science - Ms, International Management

Education record