Laura Mcguire Email & Phone Number

Ponte Vedra Beach, Fl, Us

Tokyo, Jp

Tokyo, Jp

New York, Ny, Us

Zurich, Zurich, Ch

I drive candidate and client leads to our Technology & Engineering brand, Modis and provide strategic marketing support to Vendorpass through the following initiatives:- Managing social media, blog content, and other digital marketing efforts.- Providing our national sales team strategic marketing support by helping to create sales and recruiting resources, such as flyers, sales sheets, and email campaigns.- Creation and development of lead-driving campaigns, including whitepapers and annual salary guide.

Jacksonville, Florida, Us

I serve as a lead Digital Optimization Manager at MECLABS institute. MECLABS is a research institution focused on offer-response optimization, particularly in the field of “value-exchange.” To put it simply, we are dedicating to discovering why people say yes. We put those discoveries into practice in partnership with Fortune 50 companies and emerging businesses interested in improving their bottom line through better marketing and sales programs.As a lead digital optimization manager, my role entails partnering with multiple corporations ranging from globally respected enterprise clients to tech start-ups. I help corporate partners achieve significant lifts in their digital channels.My Responsibilities include:Establish relationships with corporate stakeholders and cultivate in-depth knowledge of the business success drivers, industry issues, regulatory issues, and competitive frameworkGuide the discovery and crafting of brand value proposition based on web analytics, business intelligence and application of MECLABS’ conversion heuristic Lead the internal Research, Business Intelligence, Optimization, Design & Development teams to discover, design and implement analytical and tactical findingsDeliver validated conversion rate increases by A/B testing and/or launch of measurable implementations on websites, email campaigns, and marketing channels such as PPC and socialEffectively design and articulately communicate deliverables ranging from data reports & ROI forecasting, to creative digital campaigns outlining findings and strategy to C-level executives Appear on MarketingExperiments webinar series as optimization expert for audience of marketing professionals (subscribers) and create content and feedback to MarketingSherpa editorsNotable clients: Verizon Wireless, Concorde.edu, Alberta Motor Association, New York Times, Boston Globe, Wevorce

Jacksonville, Florida, Us

Managed digital marketing projects for several Fortune 50 brands, including Verizon Wireless, New York Times, Bridgestone, Globe & Mail, Concorde University & Canadian Automobile AssociationEffectively trained and supervised up to three research analysts concurrentlyResponsible for day-to-day client communication, website evaluation, A/B test strategy and execution, wire-framing and content strategy to improve client’s online performance Supported value proposition creation and testing of value proposition via PPC Ads, landing pages, and email campaignsCreated and managed project plan and testing schedule for all projects/campaignsDrafted user stories for select iterations during Fortune 20 client’s migration to Omni channel platform

Jacksonville, Florida, Us

Supported Research Manager in execution of optimization and testing efforts for several mid to enterprise-level brands Created wireframes and compiled research findings after collaboration with business intelligence, data and optimization managersSupported the creation of test strategy and results presentations

Served as a Consumer Law Student Clinician under the supervision of Prof. Laura Boeckman, Esq.Practiced all aspects of consumer law issues including: foreclosure and debt collection litigation; interviewed and counseled clients, scheduled and appeared at hearings, drafted motions and client letters and negotiated settlements

Jacksonville, Florida, Us

Conducted research, wrote memos and drafted motions in the areas of real estate, personal injury, business and corporate law for Katie Dearing, Esq.

Winter Park, Fl, Us

Managed digital and print advertising budget for one of Central Florida’s leading residential real estate firmsDesigned all marketing materials and collateral including brochures, flyers & postcards for over 35 agentsMaintained and company website and blog, social media sites and over 200 active listings on MLS, Realtor.com, Zillow etc. and created monthly company e-newsletterDrafted press releases for local newspapers regarding news and development in the companyFostered relationships with national digital and print advertising vendors

New York, New York, Us

Juris Doctor, Legal Research And Writing Specialist

Bachelor Of Science (B.S.), Hospitality Administration/Management