Laura Kramer Email & Phone Number

Seattle, Wa, Us

Leading the advancement of T-Mobile’s media and Adtech ecosystem by driving cross-functional collaboration and enhancing data-driven strategies to optimize media performance and streamline decision-making.

Led a successful retail media pilot program that exceeded sales forecasts by 15%, drove revenue growth, and ensured on-time campaign launches. Spearheaded strategic cross-functional collaborations and played a key role in launching new marketing services and products.

Foursquare acquired Placed Attribution from Snap in July of 2019.Led Agency and Brand partnerships for location-based advertising products, driving significant revenue growth and consistently exceeding targets. Directed multi-channel campaigns measurement and data strategies, refined product offerings, and managed a team to support ongoing business success and client satisfaction.

• Led Agency and Brand partnerships for location-based advertising products, driving significant revenue growth.• Directed multi-channel campaigns measurement and data strategies to refine product offerings.• Managed a team to support ongoing business success and client satisfaction.

• Senior Lead responsible for maintaining and growing historical clients, such as A&E Networks and JCPenney, by bringing new digital and social opportunities to help achieve their business goals• Partner with department leads to create social media plan for A&E Network brands to increase their overall social media engagement and provided the agency with increased revenue of 56% YoY• Lead the loyalty program development for technology client, ASUS.• Became the Media Strategy lead for new client pitch – Cool Sculpting• Managed and mentored account team by providing constant guidance, help developed career paths, conducted ongoing feedback

Dallas, Texas

• Led client relationships for major brands like Del Frisco’s Restaurant Group and Wholly Guacamole, developing digital strategies and executing with cross-functional teams.• Managed financial aspects for clients, including billing, scope management, and contract negotiations, resulting in organic growth and client satisfaction.• Identified new opportunities for client growth and acted as a liaison between clients and internal teams for seamless communication and project execution.

Dallas/Fort Worth Area

• Led digital campaigns for clients like Del Frisco's Restaurant Group and Wholly Guacamole, analyzing data weekly and developing strategies with the Account Director.• Managed financial growth for clients, handling billing, reconciliations, and scope management to drive organic growth.• Developed creative strategies for digital programs such as email campaigns and website testing.

Dallas/Fort Worth Area

• Assisted Account Supervisor in organic client growth and strategy implementation.• Managed day-to-day operations and communication with key client contacts.• Led internal meetings and trained Assistant Account Executive.

Dallas/Fort Worth Area

• Executed projects and managed day-to-day account activities for creative, display, paid search, SEO and development programs. • Worked with Account Supervisor and client to assign and deliver against all digital KPIs and client goals. • Established and managed project deadlines and coordinate with team to ensure that projects are of the highest quality and completed on time.• Supported Account Supervisor in managing the creative and development execution of restaurant group client website. • Primary liaison between Account Supervisor and all internal departments and team members.

Dallas

• Assisted in managing accounts for top clients including Sleep Experts, First United Bank, and Sun Tan City.• Collaborated with creative teams to ensure successful execution of advertising objectives.• Managed development and production of various advertising materials across different media platforms.• Compiled competitive research using TNS Stradegy/Kanter Media Intelligence for client projects.

Dallas, Tx

• Developed production schedules and work orders to meet client needs and expectations.• Actively participated in brainstorming sessions for major clients, creatively solving problems on a time crunch.• Assisted in managing accounts for clients such as Sleep Experts, First United Bank, and Brookshire’s.

• Organized and executed station events, remotes, and appearances to increase public awareness.• Assisted in planning and promoting the annual Celebrate Freedom Music Festival.• Collaborated with the promotions department to ensure successful festival execution.

• Recruited, managed, and coordinated 250 volunteers for the 35 Denton Music Festival, fostering a sense of community among attendees and staff.• Assisted in the strategic evaluation of the festival program, aiming to enhance the overall event experience.• Developed personal relationships between festival attendees, volunteers, and staff to create a welcoming and engaging atmosphere.

• Maintained student confidentiality and processed information on misconduct incidences at the Center for Student Rights and Responsibilities.• Utilized thorough knowledge of University policies to address faculty and student questions and concerns.• Achieved a high level of accuracy in handling sensitive student data while ensuring compliance with university regulations.